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Archive for April, 2012

Taking Your Work Home With You

By on April 29, 2012 in Lead Paint with 12 Comments
Taking Your Work Home With You

I’m in the middle of a Elevated Blood Lead Investigation.  This is where I try and find the source or sources that caused the lead poisoning of a child.  One suspect is a painter who transferred lead dust from his clothes to the family car and then that dust was transferred to his wife’s clothing and […]

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Social Media: Creating Your Connection

By on April 22, 2012 in Social Media with 1 Comment
Social Media: Creating Your Connection

By far, one of the biggest draws to social media is the ability to expand your “reach” in your market. Social media helps create awareness for causes, and it gives us the ability to connect with others. It is no secret that social media has revolutionized how we all do business – from communicating with […]

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Can Hiring a Marketing Consultant Help my Business?

By on April 19, 2012 in Marketing with 16 Comments
Can Hiring a Marketing Consultant Help my Business?

 Yes it can! Are you short on time but full of marketing ideas for your painting business?   Maybe outsourcing your marketing plan to a consultant is just the boost your company needs to grow its presence online and within the community.  We can quickly implement the necessary strategies that will boost awareness of your company […]

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Rolling Toward Success

By on April 17, 2012 in Marketing with 9 Comments
Rolling Toward Success

How does a busy, driven, type A painting contractor and an equally driven, type A marketing consultant work together to develop and implement a marketing plan that works?

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3 Steps for Painting Contractors to Power up your Referral Network using LinkedIn

By on April 11, 2012 in Marketing with 8 Comments
3 Steps for Painting Contractors to Power up your Referral Network using LinkedIn

Why don’t more painting contractors use LinkedIn effectively? I’ve often citied the statistics I’ve gathered over the years from coaching over a hundred painting contractors and tracking their numbers. Those statistics continue to hold up. 65% or more of your business comes from relationships, whether they be repeat customers, referrals from customers, referrals from strategic […]

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On Hiring A Consultant…

By on April 10, 2012 in Uncategorized with 10 Comments
On Hiring A Consultant…

I have been in the painting business for 30 years. Like many of us “old dogs” change is a foreign word analogous to using waterborne finishes on interior trim. Nevertheless, I would like to think wisdom is one of our strengths, and the waterborne finishes are actually quite nice, therefore I have accepted change into my business operations as well.

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Color Week Roundup

By on April 8, 2012 in How we use Color. with 3 Comments
Color Week Roundup

What are the options for Painting Contractors when it comes to choosing, or help customers to choose paint colors?

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April is for Renewal, New Life and Donation

By on April 1, 2012 in What's New with 1 Comment
April is for Renewal, New Life and Donation

April is a time of renewal and new life.  It is also National Donate Life month.  There is a great need for organ and tissue donation; in fact the need vastly exceeds the available donors.  According to the Donate Life America website, over 100,000 men, women and children currently need life-saving organ transplants.   In 2011, […]

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