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Archive for August, 2012

Now is the Time for Fall and Winter Marketing Plans

By on August 30, 2012 in Marketing with 9 Comments
Now is the Time for Fall and Winter Marketing Plans

What is your Marketing Plan for the Winter? You can smell it in the evening air – summer is coming to a close. Soon, the days will shorten, leaves will turn, and painting contractors will be moving inside. Though it may feel early, now is the time to start planning for fall and winter. Making […]

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Selling while you sleep!

By on August 23, 2012 in Marketing with 1 Comment
Selling while you sleep!

On occasion, my company will be hired by a homeowner’s association or property management company to do some painting in common areas of a small community of townhomes. Many times, while doing this work, an individual home owner will ask us to do some small job for them, such as paint a door. These requests usually create a number […]

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Keep Lighting in Mind When Choosing Your Color

By on August 22, 2012 in How we use Color. with 11 Comments
Keep Lighting in Mind When Choosing Your Color

Lighting and color go hand in hand. You can have great color but it you have poor lighting, you color can look very different. Keep in mind your lighting when choosing your colors. Look at the color of the shades and bulbs because that will modify how the color will look in your space. Choosing […]

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Managing your online reputation

By on August 16, 2012 in Websites and SEO with 5 Comments
Managing your online reputation

A How to Guide to Managing Your Reputation Online   It can be difficult for smaller painting companies to compete online with the large companies.  Many small painting companies struggle with getting potential customers aware that they even exist and is why it can be very beneficial for them to know some ways of getting […]

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I read it on the Internet, it must be true!

By on August 13, 2012 in Published Articles, Social Media with 0 Comments
I read it on the Internet, it must be true!

Or is it? In a recent issue of the The Paint Contractor Magazine, I talked about the internet and the information we find, and our own online reputations. Here are a few excerpts:   Fact vs Fiction? How do you know what is real information or just someone’s biased opinion? How do you determine the authenticity of […]

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Website Review-Clinton Painting

By on August 10, 2012 in Website Review with 2 Comments

Website Review! This week we did a website review for Clinton Painting. Robert Clinton was able to join us and we had a very productive session! Robert has already made some changes to the site and we look forward to hearing how it helps him. We discussed several topics and I think we all learned! Because […]

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Begin With the End in Mind

By on August 9, 2012 in Business Practices with 0 Comments
Begin With the End in Mind

“Begin with the End in Mind” I think most business owners are familiar with this line, “Begin with the End in Mind” from Stephen Covey’s book, The 7 Habits of Highly Effective People. When we are just starting out in business, many of us only have a vague idea about where the “end” point will […]

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PDCA Residential Forum

By on August 7, 2012 in Uncategorized with 3 Comments
PDCA Residential Forum

Belonging to a professional organization can provide resources to any painting company, PDCA is a great example. There  are many services that they offer, such as: Contractor College Find a Painter Industry news There are many benefits to belonging to this type of of group. Another example is the upcoming event event in Chicago, Advanced Shop Talk […]

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Why You Should Do Your Own Workers’ Comp Audit

By on August 2, 2012 in Business Practices with 3 Comments
Why You Should Do Your Own Workers’ Comp Audit

I know, I know — you’re PAINTERS. Why should you waste your time doing your workers’ comp audit? Well, for starters, as business owners, I’m sure you all know not to blindly trust what anyone tells you. If you did, you wouldn’t have gotten where you are. So why should you trust an auditor? Don’t […]

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