The Online Resource for the Painting Industry

Archive for August, 2013

How to Utilize Social Media as a Customer Service Tool

How to Utilize Social Media as a Customer Service Tool

By on August 29, 2013 in Social Media with 0 Comments

While social media has developed into an important tool for marketers, it is also an excellent medium for providing customer service. Traditionally, call centers, help desks and online chat applications have been the avenues through which companies offer customer service. Despite the effectiveness of these service options, social media presents itself as a much more […]

Continue Reading »

Are you Ergonomically Correct?

Are you Ergonomically Correct?

By on August 27, 2013 in How We Stay Safe, Random Thoughts with 6 Comments

What does that really  mean? A recent article in American Painting Contractor addressed this recently and broke it down into three sections. Posture Force Frequency I think it is important that contractors look at this, for themselves and their employees. My husband spent the first 20 years of his painting career thinking he was invincible, […]

Continue Reading »

Watching Paint Dry

Watching Paint Dry

By on August 18, 2013 in Random Thoughts with 12 Comments

Watching Paint Dry” is the story of John Burbridge’s journey through life as a painter in several capacities, he was the college student, college student franchise employee, employee, union painter, owner and hack (although using his mountain climbing gear on a commercial job may not have been OHSA approved, it got the job done!).

Continue Reading »

Getting Started With Google Authorship

Getting Started With Google Authorship

By on August 13, 2013 in Websites and SEO with 13 Comments

Author Rank is a content ranking system used by Google which seems poised to supersede, if not replace, their Page Rank system. Unlike Page Rank, which evaluates each page of content for relevance and quality, Author Rank considers an author’s entire body of content, ranking pages based on the author’s past performance. Author Rank has […]

Continue Reading »

It’s Time for a Mid-Year Business Check Up

It’s Time for a Mid-Year Business Check Up

By on August 6, 2013 in Business Practices with 4 Comments

We all take our cars in to the mechanic for periodic checks, and as painting contractors you often offer home maintenance or warranty inspections to check that your customer’s home exterior is in good shape and that the coatings are wearing well. As a business owner, how often do you check up on how your […]

Continue Reading »

12 Best Practices to Keep Reviews from Disappearing

12 Best Practices to Keep Reviews from Disappearing

By on August 6, 2013 in Websites and SEO with 1 Comment

Have you had problems with disappearing reviews? You’re not alone. Sometimes this happens because Google has a very aggressive spam filter when it comes to reviews. However, there are things that you can do to keep your reviews as “Google friendly” as possible. 1. Avoid Reputation Management Companies Ironically, “reputation management companies” have a bad […]

Continue Reading »

Systems for a Painting Company?

Systems for a Painting Company?

By on August 1, 2013 in Business Practices with 13 Comments

Is it really possible to create systems for a Painting Company? This is a common topic in Painter’s Discussion Boards. Could you run it along the lines of a “franchise prototype” as described by Michael E. Berger in the The E-Myth Revisited? Most of us are proud trades people that produce amazing paint jobs. How […]

Continue Reading »

Top