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Archive for October, 2016

Solve Business Problems in Half the Time

Solve Business Problems in Half the Time

Defeat Twice as Many Problems in the Same Amount of Time! Solutions to paint business problems these days seem to be measured in 50 and 100% increments. Sometimes, reality works in different sized chunks than “twice as many” and “half as many”. While I love big picture thinking, when you are in the forest, you […]

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How to Be Found On Google

How to Be Found On Google

As a website designer for painting contractors, the single biggest request that I receive when a client says they need a new website is that they need SEO. And it’s true: SEO is a fantastic way to generate more traffic to your website. It also is an asset – once you have a high ranking, […]

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Hiring, Firing and Training

Hiring, Firing and Training

By on October 16, 2016 in Random Thoughts, What We Do with 2 Comments

There are several things to consider when you think about what type of work you want to do. Generally speaking, it’s better to do a few things well rather than trying to do it all. Consider what types of work are available in your area, what you are best equipped to do and what it […]

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5 Tips For Better Facebook Lead Ads

5 Tips For Better Facebook Lead Ads

By on October 16, 2016 in Marketing, Social Media, Websites and SEO with 2 Comments

Why Use Facebook Lead Ads? Of the 14 different types of Facebook ad campaigns, Facebook Lead Ads are the best choice for painting contractors looking to generate new clients. The reason they are the best choice is simple, Facebook Lead Ads collect customer information and deliver it directly to your painting business. Better yet, the […]

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Smart Ways to Use Paint for Home Staging

Smart Ways to Use Paint for Home Staging

By on October 16, 2016 in Homeowner Resources with 0 Comments

If there’s one thing that doesn’t require substantial funds, but can greatly contribute to the appeal of your home to prospective buyers, it has to be the careful selection of interior colors. You may be a fan of dark or very bright colors, but keep in mind that most buyers find them off-putting. Another thing […]

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Getting to Know You: Noah Winkles

Getting to Know You: Noah Winkles

By on October 12, 2016 in Random Thoughts, Reader Spotlight with 0 Comments

Noah, Nate and Chuck Winkles Noah Winkles was born and raised in Santa Maria, California and has lived his entire life in Santa Barbara County. Growing up, Noah had a passion for sports and played football, baseball, and basketball. When Noah wasn’t playing on a team or a pickup game with his brother, he was […]

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The 5 Pillars to a Successful Local Digital Marketing Campaign

The 5 Pillars to a Successful Local Digital Marketing Campaign

By on October 2, 2016 in Marketing, What We Do with 2 Comments

Every local digital marketing campaign requires a unique strategy. However, there are consistent “pillars” that together can work to help your local painting business increase online visibility, traffic, and sales. In this two-part post, I’m going to discuss what they are and why they matter. Pillar #1: Research Using the right tools and research methods […]

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Painting Business Owner: Home Office Tax Deduction

Painting Business Owner: Home Office Tax Deduction

As a painting business owner, you likely conduct most of your business outside of your home (doing estimates, supervising job sites, etc). However, you can still claim the home office deduction if you are using an area in your home for your business. Claiming this deduction allows you to deduct a percentage of utilities, mortgage interest, […]

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