Sherwin-Williams has expanded the Emerald family of products, its finest interior and exterior paints, with the new Emerald® Interior/Exterior Waterbased Urethane Trim Enamel. It’s perfect for cabinet, door and trim projects where hardness, adhesion and durability are primary considerations. Emerald Urethane Trim Enamel delivers the look and feel of an oil-based enamel with the convenience […]
Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing.
As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.
What exactly is dynamic ad text? The easiest way to understand dynamic ad text is with a quick example. Consider the following scenarios: A property manager pulls out their iPhone and searches “local painting contractor”. At the same time, a homeowner runs the same search on their laptop. Now consider these two potential headlines for […]
What are call only ads on Google? While the answer to this question seems self explanatory, there are key distinctions between call only ads on Google and text ads with call extensions. Checkout this picture of the Google search results for a mobile search on an iPhone for the keywords: Baltimore Commercial Painting Contractor The […]
Display ads are a great way for painting contractors to boost their brand awareness and drive more online leads. They are very affordable, easy to set up, and the argument can be made that every contractor needs to be using retargeted display ads. For painting contractors already using display or retargeted ads, or considering setting […]
If it has been a while since you last explored marketing your painting business on Houzz, it is probably time to take a second look. Their recently published report, Overview of U.S. Renovation in 2015, is packed with compelling information that demands giving it another chance. Here are 7 of the most important Houzz facts […]
What do Ad Extensions do? Ad extensions do exactly what their name implies by “extending” your text ads to include additional information about your painting business. This additional information boosts ad visibility and prominence leading to increased click thru rates (CTR) on your ads. Ad extensions are a proven way to generate more clicks on […]
Angie’s List reviews are now visible to anyone and everyone. In March the site announced it would no longer require paid memberships to access their online business listings and reviews. While this announcement was met with little fanfare, the potential impact on residential and commercial painting contractors is huge. Here is why this matters to […]