The Online Resource for the Painting Industry

Aaron

Aaron

Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing.

As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

How Can Painting Contractors Use Google Posts?

By on July 16, 2017 in Marketing with 0 Comments
How Can Painting Contractors Use Google Posts?

What Are Google Posts? Anytime there is an opportunity to occupy more real estate on Google, it is a good idea to take advantage. The latest way to capture more of this coveted real estate are Google Posts. A new feature rolled out to every business in June, Google Posts are snippets of information businesses […]

Continue Reading »

5 Facebook Ad Targeting Tips For Painters

By on March 18, 2017 in Daily Pick, Marketing, Social Media with 2 Comments
5 Facebook Ad Targeting Tips For Painters

Successful Facebook Ads Start With The Right Audience If your goal is to repaint residential homes would you spend money marketing to people who live in apartments? Running Facebook without building a specific audience using Facebook ad targeting is no different than marketing house painting to apartment tenants. Facebook ad targeting gives painting contractors the […]

Continue Reading »

Google AdWords 101: Dynamic Ad Text For Mobile Devices

By on February 2, 2017 in Marketing, Uncategorized, Websites and SEO with 2 Comments
Google AdWords 101: Dynamic Ad Text For Mobile Devices

What exactly is dynamic ad text? The easiest way to understand dynamic ad text is with a quick example. Consider the following scenarios: A property manager pulls out their iPhone and searches “local painting contractor”. At the same time, a homeowner runs the same search on their laptop. Now consider these two potential headlines for […]

Continue Reading »

Is Your Painting Business Using Call Only Ads On Google To Drive Immediate Leads?

By on January 8, 2017 in Marketing, Websites and SEO with 3 Comments
Is Your Painting Business Using Call Only Ads On Google To Drive Immediate Leads?

What are call only ads on Google? While the answer to this question seems self explanatory, there are key distinctions between call only ads on Google and text ads with call extensions. Checkout this picture of the Google search results for a mobile search on an iPhone for the keywords: Baltimore Commercial Painting Contractor The […]

Continue Reading »

Better Display Ads For Your Painting Business

By on November 6, 2016 in Marketing, Websites and SEO, What We Do, What's New with 3 Comments
Better Display Ads For Your Painting Business

Display ads are a great way for painting contractors to boost their brand awareness and drive more online leads. They are very affordable, easy to set up, and the argument can be made that every contractor needs to be using retargeted display ads. For painting contractors already using display or retargeted ads, or considering setting […]

Continue Reading »

5 Tips For Better Facebook Lead Ads

By on October 16, 2016 in Marketing, Social Media, Websites and SEO with 2 Comments
5 Tips For Better Facebook Lead Ads

Why Use Facebook Lead Ads? Of the 14 different types of Facebook ad campaigns, Facebook Lead Ads are the best choice for painting contractors looking to generate new clients. The reason they are the best choice is simple, Facebook Lead Ads collect customer information and deliver it directly to your painting business. Better yet, the […]

Continue Reading »

Surprising Houzz Facts Painters Can’t Ignore

By on September 20, 2016 in Marketing, What We Do with 0 Comments
Surprising Houzz Facts Painters Can’t Ignore

If it has been a while since you last explored marketing your painting business on Houzz, it is probably time to take a second look. Their recently published report, Overview of U.S. Renovation in 2015, is packed with compelling information that demands giving it another chance. Here are 7 of the most important Houzz facts […]

Continue Reading »

4 Important Google Adwords Extensions for Painting Contractors – Boost Click Thru Rates!

By on July 9, 2016 in Websites and SEO with 5 Comments
4 Important Google Adwords Extensions for Painting Contractors – Boost Click Thru Rates!

What do Ad Extensions do? Ad extensions do exactly what their name implies by “extending” your text ads to include additional information about your painting business. This additional information boosts ad visibility and prominence leading to increased click thru rates (CTR) on your ads. Ad extensions are a proven way to generate more clicks on […]

Continue Reading »

Angie’s List Reviews: More Important Than Ever

Angie’s List Reviews: More Important Than Ever

Angie’s List reviews are now visible to anyone and everyone. In March the site announced it would no longer require paid memberships to access their online business listings and reviews. While this announcement was met with little fanfare, the potential impact on residential and commercial painting contractors is huge. Here is why this matters to […]

Continue Reading »

Top