Aaron – The Blogging Painters http://bloggingpainters.com The Online Resource for the Painting Industry Sun, 11 Jun 2017 18:14:06 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 24038750 5 Facebook Ad Targeting Tips For Painters http://bloggingpainters.com/facebook-ad-targeting-tips-painters/ http://bloggingpainters.com/facebook-ad-targeting-tips-painters/#comments Sun, 19 Mar 2017 01:56:48 +0000 http://bloggingpainters.com/?p=12752 Successful Facebook Ads Start With The Right Audience If your goal is to repaint residential homes would you spend money marketing to people who live in apartments? Running Facebook without building a specific audience using Facebook ad targeting is no different than marketing house painting to apartment tenants. Facebook ad targeting gives painting contractors the […]

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Aaron

Vice President of Digital Marketing at AltaVista Strategic Partners

Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing.

As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

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Successful Facebook Ads Start With The Right Audience

If your goal is to repaint residential homes would you spend money marketing to people who live in apartments? Running Facebook without building a specific audience using Facebook ad targeting is no different than marketing house painting to apartment tenants.

Facebook ad targeting gives painting contractors the ability to show their ads, offers, and posts to Facebook users based on a huge range of criteria – including whether or not someone lives in a single family home or apartment. Below are 5 great targeting options painting contractors can use to reach the right Facebook users. Combining these targeting options with a Facebook carousel ad is a surefire to get drive more Facebook leads.

5 Facebook Ad Targeting Tips
  1. Location: You want to work near your office correct? Within Facebook’s Ad Manager, it is very easy to geo-target an area. Options include targeting cities, counties, or a street address. Just pick your initial targeting point, set a radius, and your ads will only reach people in your service area.
  2.  

  3. User Location: The default option is to target everyone inside the geography, including users on their mobile phones. Just because a user is inside the targeting area, it does not mean they live there. Adjust this setting to “People who live in this location” to make sure your ad is only going to people who actually live in your service area. Here is an example of changing the User Location ad targeting setting:
  4.  

    Facebook Ad Targeting For User Location

     

  5. Home Type and Home Size: These two options are paired together because they go hand in hand. It does not do any good to show ads about house painting to people who live in apartments. Set the Home Type targeting option to “Single” to only target people who live in single family homes. Use the Home Size targeting option to reach users with homes that meet or exceed a certain square footage.
  6.  

  7. Homeownership Status: People who rent homes typically do not hire painters, or any contractors for that matter, so why waste money showing them ads? This setting makes sure the people in our audience own the home they live in.
  8.  

  9. Purchase Behavior: This is a lesser known targeting option, but one that is very valuable. It will only target your ads to users who have demonstrated they are likely to purchase home improvement services, making this a great targeting option for ads that promote a special offer or discount.

 

Using Facebook Ad Targeting

The audience above would be ideal for a residential house painter. Ads would be served to local single family homeowners looking to purchase home improvement services. This definitely beats apartment tenants.

Facebook ad targeting is done entirely through the Facebook Ads Manager and can be a challenging process. If it is not done correctly, your ads will not go to the right users, meaning every ad impression is a waste of money. Before building your first ad audience, consider contacting the painting contractor marketing experts at AltaVista. They will provide your painting business with a free Facebook ads consultation and explain how to maximize their potential through targeting. They can be reached by phone at 800-313-2168 or by email at aaron@altavistasp.com.

Author information

Aaron
Vice President of Digital Marketing at AltaVista Strategic Partners
Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing. As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

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Google AdWords 101: Dynamic Ad Text For Mobile Devices http://bloggingpainters.com/dynamic-ad-text-for-mobile-devices/ http://bloggingpainters.com/dynamic-ad-text-for-mobile-devices/#comments Fri, 03 Feb 2017 05:31:15 +0000 http://bloggingpainters.com/?p=12229 What exactly is dynamic ad text? The easiest way to understand dynamic ad text is with a quick example. Consider the following scenarios: A property manager pulls out their iPhone and searches “local painting contractor”. At the same time, a homeowner runs the same search on their laptop. Now consider these two potential headlines for […]

Author information

Aaron

Vice President of Digital Marketing at AltaVista Strategic Partners

Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing.

As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

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What exactly is dynamic ad text?

The easiest way to understand dynamic ad text is with a quick example. Consider the following scenarios: A property manager pulls out their iPhone and searches “local painting contractor”. At the same time, a homeowner runs the same search on their laptop.

Now consider these two potential headlines for your Google Ad:

In an ideal world, the homeowner would be served the first ad, promoting the online quote special. The property manager would be served the second ad, encouraging them to call a painter directly. This is pretty obvious, because the ad headlines speak directly to the type of device being used in each search. Dynamic ad text allows painters to set up this exact function in Google AdWords.

How are dynamic ads set up in Google AdWords?

Dynamic ads are set up using a Google AdWords IF function that tells Google what ad text to display based on a users device.

To start setting up dynamic ads, open your Google AdWords account, select a campaign and ad group, and create a new ad. Here is where things get tricky. Setting up dynamic ads requires a specific set up. Here are two examples.

  • {=IF(device=mobile,TEXT FOR MOBILE AD):”DEFAULT TEXT FOR DESKTOP AD”}
  • {=IF(device=mobile,Call now to speak to a painter):”Top Rated Local Painter”}

The first example is a generic set up. The second example is how the dynamic ad text would be executed in our two ad example.Painters can follow this formatting to create their own dynamic ads. Just put the desired mobile and default ad text in the appropriate places, insert the text into Google AdWords, and you are ready to go.

Looking for more information on sett up dynamic ads? There is a Google help tutorial on the topic or the team at AltaVista Strategic Partners is available to help. They can be reached by phone at 443-960-4004 or by sending them an email to set up a no cost initial consultation.

Have a question or comment?
Post it in the comments below and we will be sure to follow up with you!

Author information

Aaron
Vice President of Digital Marketing at AltaVista Strategic Partners
Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing. As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

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Is Your Painting Business Using Call Only Ads On Google To Drive Immediate Leads? http://bloggingpainters.com/painting-business-using-call-only-ads-on-google/ http://bloggingpainters.com/painting-business-using-call-only-ads-on-google/#comments Sun, 08 Jan 2017 16:23:52 +0000 http://bloggingpainters.com/?p=11928 What are call only ads on Google? While the answer to this question seems self explanatory, there are key distinctions between call only ads on Google and text ads with call extensions. Checkout this picture of the Google search results for a mobile search on an iPhone for the keywords: Baltimore Commercial Painting Contractor The […]

Author information

Aaron

Vice President of Digital Marketing at AltaVista Strategic Partners

Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing.

As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

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What are call only ads on Google?

While the answer to this question seems self explanatory, there are key distinctions between call only ads on Google and text ads with call extensions.

Checkout this picture of the Google search results for a mobile search on an iPhone for the keywords: Baltimore Commercial Painting Contractor

call only ads on google

The “red ad” is a standard text ad with a call extension. A click on the blue text will direct users to the advertisers landing page or website for this specific ad. The phone number, which appears the bottom of the ad in gray is a call extension. Clicking on the phone number will launch a call to advertiser.

The “green ad” is a call only ad. A click on this ad launches a phone call right to the advertisers business and does not redirect to a landing page.

Why should painters use call only ads on Google?

Call only ads on Google can eliminate two of the major challenges of a traditional PPC campaign. First, call only ads eliminate the need for a great landing page or website. Painters with below average websites can still take advantage of all the leads that flow to local contractors through Google search.

Second, call only ads on Google can generate more affordable leads than traditional PPC. Assume it costs $10 per click for the keywords “local house painter” on Google. For $100 you get 10 visits to your website. A 20% conversion rate (which is off the charts good) would mean 2 leads for $50 each. Assume a call only ad click costs $25 for the same keywords. Now your $100 results in 4 leads for $25 each.

How can my painting business set up call only ads on Google?

The process for setting up call only ads on Google can be challenging. It requires an active Google AdWords account with a linked and verified phone number. Additionally, the nuances of writing call only ads are different from text ads because they are trying to generate direct phone calls, not website clicks. Before launching your campaign, consider these 5 strategies for effective call only ads on Google.

There is also a Google help tutorial on the topic or the team at AltaVista Strategic Partners is available to help. They can be reached by phone at 443-960-4004 or by sending them an email to set up a no cost initial consultation.

Have a question or comment?
Post it in the comments below and we will be sure to follow up with you!

Author information

Aaron
Vice President of Digital Marketing at AltaVista Strategic Partners
Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing. As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

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Better Display Ads For Your Painting Business http://bloggingpainters.com/better-display-ads-your-painting-business/ http://bloggingpainters.com/better-display-ads-your-painting-business/#comments Sun, 06 Nov 2016 17:36:59 +0000 http://bloggingpainters.com/?p=11704 Display ads are a great way for painting contractors to boost their brand awareness and drive more online leads. They are very affordable, easy to set up, and the argument can be made that every contractor needs to be using retargeted display ads. For painting contractors already using display or retargeted ads, or considering setting […]

Author information

Aaron

Vice President of Digital Marketing at AltaVista Strategic Partners

Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing.

As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

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Display ads are a great way for painting contractors to boost their brand awareness and drive more online leads. They are very affordable, easy to set up, and the argument can be made that every contractor needs to be using retargeted display ads.

For painting contractors already using display or retargeted ads, or considering setting up a display ad campaign, here are 3 tips to make sure your ads are optimized to capture clicks and drive online leads.

3 Tips For Better Display Ads

Take a less is more approach with images and copy

Due to the amount of activity on the typical website, the best display ads make a clear concise offer and present a strong call to action. Images need to be clutter free, high resolution, and especially relevant to the intended audience.

Make sure your display ads include a strong call to action (CTA)

CTA should distinguish itself from the rest of the ad. Try highlighting it in a different color text or put it in a box or shape to create the appearance of a button. Great CTA’s for a painting display ad would include:

  • Free Painting Estimates
  • Start Your Painting Project
  • Speak To An Expert
  • Get Your Free Quote

Include an offer, discount, or promotion in your ad

Nothing is more likely to entice a click on a display ad than a great offer or exclusive discount. For a residential painter this could be a discount offer such as “$500 Off Exterior Home Repaints” or “15% Off Home Painting Services”.

How does this all come together in an actual ad?

Combining these 3 tips, here is an example of a basic 300 x 250 display ad. This ad would typically appear on the sidebar of a website to the left or right of the main content. You can see other examples of these ads right here on Blogging Painters to the left of this article!
Display Ads For Painting Contractors Example
Need help setting up a display advertising or retargeting campaign for your painting business? Contact the contractor marketing experts at AltaVista Strategic Partners for a free consultation by phone at 443-960-4004 or by sending them an email.

Have a question or comment?
Post it in the comments below and we will be sure to follow up with you!

Author information

Aaron
Vice President of Digital Marketing at AltaVista Strategic Partners
Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing. As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

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5 Tips For Better Facebook Lead Ads http://bloggingpainters.com/5-tips-for-better-facebook-lead-ads/ http://bloggingpainters.com/5-tips-for-better-facebook-lead-ads/#comments Sun, 16 Oct 2016 17:14:44 +0000 http://bloggingpainters.com/?p=11599 Why Use Facebook Lead Ads? Of the 14 different types of Facebook ad campaigns, Facebook Lead Ads are the best choice for painting contractors looking to generate new clients. The reason they are the best choice is simple, Facebook Lead Ads collect customer information and deliver it directly to your painting business. Better yet, the […]

Author information

Aaron

Vice President of Digital Marketing at AltaVista Strategic Partners

Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing.

As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

The post 5 Tips For Better Facebook Lead Ads appeared first on The Blogging Painters.

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Why Use Facebook Lead Ads?

Of the 14 different types of Facebook ad campaigns, Facebook Lead Ads are the best choice for painting contractors looking to generate new clients. The reason they are the best choice is simple, Facebook Lead Ads collect customer information and deliver it directly to your painting business. Better yet, the lead capture takes place entirely inside Facebook. Consider the following example of a Facebook Lead Ad:

 
Facebook Lead Ads Example

 

Clicking “Learn More” on the above ad launches a form right on Facebook that users can fill out with their contact information. Once they complete the form, they go right back to cruising their Facebook newsfeed.

This is the major benefit of Facebook Lead Ads. Interested users do not have to leave Facebook to connect with a business. The form completion and lead conversion take place entirely inside Facebook’s ecosystem. The best part for painting contractors? They can download collected leads directly into Excel and easily create a hot leads list.

5 Facebook Lead Ads Best Practices

Ready to launch your Facebook Lead Ads campaign? Consider these 5 best practices before you place your next ad order:

  1. Make your offer compelling. Do not simply offer a free estimate. People are more likely to respond and engage ads offering a specific service or monetary discount.
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  3. In your ad copy, tell users the exact action you want them to take and the expected outcome. In the example ad we tell people exactly what to do when we say: “Click Learn More below to schedule your painter for a day!”.
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  5. On your Facebook lead forms, only require three pieces of information. We recommend name, email, and phone number. Avoid open ended fields, such as an “Interested In” section that require users to type out what they want.
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  7. Follow up on leads promptly. Same day during normal business hours is the best practice. If leads convert at night or over the weekend, follow up on the next business day.
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  9. Use Facebook’s ad targeting to make sure your ad reaches the right people. With the “Painter For A Day” ad, we would advise targeting options that include location, homeownership status, home size, length of time in home, and income.

Facebook Lead Ads are a terrific way to capture new leads for your painting business. Facebook has simplified the lead collection process to make it easy for both the customer and your business. If your painting business wants to grow its sales, start collecting new leads via Facebook Lead Ads.

Need help launching a Facebook Lead Ads campaign for your painting business? Contact the contractor marketing experts at AltaVista Strategic Partners for a free consultation!

Author information

Aaron
Vice President of Digital Marketing at AltaVista Strategic Partners
Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing. As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

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Surprising Houzz Facts Painters Can’t Ignore http://bloggingpainters.com/houzz-facts-painters-cant-ignore/ http://bloggingpainters.com/houzz-facts-painters-cant-ignore/#respond Wed, 21 Sep 2016 00:56:46 +0000 http://bloggingpainters.com/?p=11436 If it has been a while since you last explored marketing your painting business on Houzz, it is probably time to take a second look. Their recently published report, Overview of U.S. Renovation in 2015, is packed with compelling information that demands giving it another chance. Here are 7 of the most important Houzz facts […]

Author information

Aaron

Vice President of Digital Marketing at AltaVista Strategic Partners

Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing.

As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

The post Surprising Houzz Facts Painters Can’t Ignore appeared first on The Blogging Painters.

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Houzz Facts
If it has been a while since you last explored marketing your painting business on Houzz, it is probably time to take a second look. Their recently published report, Overview of U.S. Renovation in 2015, is packed with compelling information that demands giving it another chance. Here are 7 of the most important Houzz facts for painting contractors from the report:

7 Houzz Facts

Is Houzz the biggest online marketing opportunity you’re currently ignoring? These Houzz facts explain why it just might be:

  1. Search engines like Houzz. According to Alexa, 22.50% of traffic to Houzz is referred by a search engine.
  2.  

  3. Houzz users are affluent. 33% report an annual income over $150,000 with another 29% earning $100,000 to $149,999.
  4.  

  5. Houzz boasts more than 7 million high resolution pictures of home improvement and design projects. This includes pictures of thousands of painting projects.
  6.  

  7. The average home size among Houzz users who start a renovation project is 2,570 square feet.
  8.  

  9. 85% of Houzz users who start a renovation hire a professional contractor at some point during the project.
  10.  

  11. Houzz currently boasts 40 million unique monthly visitors. By comparison, Angie’s List draws an average of 12 million unique monthly visitors.
  12.  

  13. 90% of Houzz users are homeowners. Of this group, 89% own single family homes, with the remaining 11% living in townhouses, condos, or duplexes.

What does this all mean? Houzz users are affluent, own large single family homes, and routinely hire contractors to help with home improvement projects. It is the most heavily visited site specific to home improvement services, drawing more unique monthly visitors than Angie’s List and HomeAdvisor combined.

Our take? Unless your painting business can afford to ignore local wealthy home owners ready to hire a contractor, you can no longer afford to ignore Houzz.

Need help building a presence for your painting business on Houzz? Contact the contractor marketing experts at AltaVista Strategic Partners for a free consultation!

Author information

Aaron
Vice President of Digital Marketing at AltaVista Strategic Partners
Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing. As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

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4 Important Google Adwords Extensions for Painting Contractors – Boost Click Thru Rates! http://bloggingpainters.com/4-important-google-adwords-extensions-painting-contractors/ http://bloggingpainters.com/4-important-google-adwords-extensions-painting-contractors/#comments Sat, 09 Jul 2016 20:29:59 +0000 http://bloggingpainters.com/?p=11145 What do Ad Extensions do? Ad extensions do exactly what their name implies by “extending” your text ads to include additional information about your painting business. This additional information boosts ad visibility and prominence leading to increased click thru rates (CTR) on your ads. Ad extensions are a proven way to generate more clicks on […]

Author information

Aaron

Vice President of Digital Marketing at AltaVista Strategic Partners

Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing.

As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

The post 4 Important Google Adwords Extensions for Painting Contractors – Boost Click Thru Rates! appeared first on The Blogging Painters.

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What do Ad Extensions do?

Ad extensions do exactly what their name implies by “extending” your text ads to include additional information about your painting business. This additional information boosts ad visibility and prominence leading to increased click thru rates (CTR) on your ads. Ad extensions are a proven way to generate more clicks on your ads and improve the performance of your Google Adwords campaign without increasing your budget.

For painting contractors, the most important extensions are sitelink, callout, location, and call. Here is a quick explanation and example of each:

1. Sitelink Extensions

These extensions appear as hyperlinks at the bottom of the ad and direct clicks to other landing pages on your website. An excellent example is circled in red below. A user might prefer clicking on a link to the testimonials or services page rather than the main link. The sitelink extensions are circled in red in this picture:

Google Adwords Sitelink ad Extension

2. Callout Extensions

Quick “shout outs” of information, callout extensions are a great place to highlight reasons to work with your painting business. Painters have to create their own callouts, but to save your business time, here is a list of 50 great ad callout extensions for contractors. “Spotless Cleanup” and “Free Written Estimates” are examples of callouts in this ad:

Callout ad extensions provide additional information about your business

3. Location Extensions

Exactly what they sound like, location extensions provide the physical address and hours of your business. This data is imported by linking your Google My Business and Google Adwords accounts. Here is an example of a location extension:

Google Adwords Location Extension

4. Call Extensions

A great way to generate phone calls, call extensions add your phone number right into the body of your ad. Call extensions have the biggest impact on mobile devices, enabling ads to launch calls right to your business! Checkout this example of a mobile ad using a call extension:

Google Adwords Call ad Extension

Ready to start using ad extensions?

Since using ad extensions is totally free, every painter running a Google Adwords campaign needs to take advantage of them. If your Google Adwords campaign is outsourced, be sure to ask your provider about your current use of ad extensions. If you manage your Google Adwords in-house, and want to set up ad extensions, Google offers free resources to guide you through the set up process. The Google Help Tutorial on ad extensions is a great guide and the Google Adwords YouTube Channel offers multiple videos on ad extensions.

Need a specific question answered? Feel free to email the author or post it in the comment section below. Expect a quick response!

Interested in learning how Google Adwords can grow your painting business? Please contact AltaVista Strategic Partners, an official Google Partner agency, to set up a free consultation!

Author information

Aaron
Vice President of Digital Marketing at AltaVista Strategic Partners
Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing. As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

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Angie’s List Reviews: More Important Than Ever http://bloggingpainters.com/angies-list-reviews-important-ever/ http://bloggingpainters.com/angies-list-reviews-important-ever/#comments Fri, 08 Jul 2016 01:08:09 +0000 http://bloggingpainters.com/?p=11216 Angie’s List reviews are now visible to anyone and everyone. In March the site announced it would no longer require paid memberships to access their online business listings and reviews. While this announcement was met with little fanfare, the potential impact on residential and commercial painting contractors is huge. Here is why this matters to […]

Author information

Aaron

Vice President of Digital Marketing at AltaVista Strategic Partners

Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing.

As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

The post Angie’s List Reviews: More Important Than Ever appeared first on The Blogging Painters.

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Angie’s List reviews are now visible to anyone and everyone. In March the site announced it would no longer require paid memberships to access their online business listings and reviews. While this announcement was met with little fanfare, the potential impact on residential and commercial painting contractors is huge. Here is why this matters to every painting contractor:

More people are going to see your Angie’s List Reviews.

Access to Angie’s List reviews about your painting services was previously limited to the sites 3,000,000+ paid subscribers. Now consider there are roughly 86,000,000 homeowners in the United States. Potential exposure to your Angie’s List reviews just increased more than 26 times. What do you want them to see?

Angie’s List is all over the first page of Google.

Like it or not, Angie’s List has done a great job entrenching itself on the first page of Google. This is especially true for searches related to generic contracting terms and name specific searches for contracting businesses. They also buy Google Adwords for contracting specific keywords in many markets.

Angie's List reviews can be accessed directly from Google's organic search results

Online reviews matter, so Angie’s List reviews matter.

Research on consumer reviews indicate that 92% of consumers read online reviews and 80% of people trust online reviews as much as personal recommendations. With Angie’s List going to a free model, more people than ever will have access to their reviews on your painting business. It is important Angie’s List reviews on your painting services encourage prospective customers to hire you.

What should my painting business do?

  1. Claim your Angie’s List profile. This will allow you to checkout your current reviews and register for alerts when new reviews are posted to your listing.
  2.  

  3. Develop a plan to drive more reviews to your business. Reputation Stacker is an affordable online software that helps drive reviews from satisfied customers. It also never hurts to ask happy customers to leave a review about your services.
  4.  

  5. Negative reviews are virtually unavoidable today, so make sure your painting business has a plan of action in the event of a bad review Here are 10 tips for responding to negative online reviews.

What does all this mean?

Put simply, your Angie’s List reviews are now more important than ever. They are fully accessible to anyone with internet access and Angie’s List will continue to have a consistent presence on the first page of Google. The goal for Angie’s List in making this move is to increase site traffic which will indirectly increase the number of people reading Angie’s List reviews about your painting business.

Need a specific question answered? Feel free to email the author or post it in the comment section below. Expect a quick response!

Interested in a dedicated strategy for generating positive online reviews about your painting business? Contact AltaVista Strategic Partners to set up a free consultation!

Author information

Aaron
Vice President of Digital Marketing at AltaVista Strategic Partners
Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing. As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

The post Angie’s List Reviews: More Important Than Ever appeared first on The Blogging Painters.

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