The Online Resource for the Painting Industry

Don Foster

Don Foster has worked as a painting contractor, a B2B sales rep, and a freelance writer. He enjoys helping businesses articulate their voice through authentic copy. He can be found blogging regularly at The Well-Fed Painter.

Identifying Your Ideal Customer

By on September 25, 2013 in Marketing with 3 Comments
Identifying Your Ideal Customer

 Marketing your business without a clearly defined audience is like throwing darts in the dark. Sure, your message will hit something, but probably not the target you intended. But this is exactly what many contractors do. They create websites and ads, replete with a bullet list of services, which carry the emotional charge of a […]

Continue Reading »