The Online Resource for the Painting Industry

Heidi

Heidi Nyline is the Vice President of Warline Painting where she oversees the marketing for this fast growing painting company in Vancouver, Canada. She's a big believer in using social media to get her message out. Heidi is passionate about customer service, marketing and improving the painting industry.

Sherwin-Williams Takes Homeowner’s Pulse

By on April 7, 2014 in Customer Service with 4 Comments
Sherwin-Williams Takes Homeowner’s Pulse

What if you could know in advance what homeowners most wanted to hire you to paint for them? Would you plan your advertising program around it? Would you learn key design trends of those spaces to give yourself a leg up in an estimate? Thanks to Sherwin-Williams, paint contractors can have the inside scoop on […]

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What are you doing?

By on May 26, 2013 in Random Thoughts with 3 Comments

The tag line I use on all my marketing is “We’re Not Your Typical Painters. We’re Better.” It’s short. It’s effective. And it’s a great conversation starter. But you know what? I hate it. It means I am part of an industry where typical generally translates to “lousy”. And I don’t like that. I would […]

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Content Theft

By on May 12, 2013 in Websites and SEO with 8 Comments
Content Theft

If you are using the internet for marketing your painting company, plagiarism and copyright infringement is an issue you will inevitably face twice. Once when you are building your site to make sure you are not using copyrighted material. The second time is every day after that to make sure your unique content is not […]

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Like Me and You Will Love Me

By on April 27, 2013 in Social Media with 5 Comments
Like Me and You Will Love Me

Using Facebook To Build Your Business When I first joined Facebook three years ago, it was a means to managing a page for my business which I naively thought would be a source of loads of new business. When that didn’t happen I assumed it was because I didn’t have enough likes. The poor man’s […]

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Offering Your Customers A Full Spectrum of Color Choices

By on March 29, 2012 in How we use Color., Uncategorized with 11 Comments
Offering Your Customers A Full Spectrum of Color Choices

If you are a painter that likes to keep on top of trends, the latest one to emerge in color and paint is something called full-spectrum color. Basically it is color created from a minimum of five colorants and without the use of black or gray in the mix. The result is richer and bolder […]

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Using Festool to Extract Higher Profits

By on March 18, 2012 in Equipment, When We Try It with 0 Comments
Using Festool to Extract Higher Profits

This year Warline Painting invested in the Festool line of sanders and dust extractors. Our goal was to offer our clients a dust-free solution for painting and give ourselves and edge over the competition. Being dust-free would also be better for the health of our customers, their families and our own crew. We just finished […]

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Big Paint Samples Put Big Smiles on Your Customer’s Face

Big Paint Samples Put Big Smiles on Your Customer’s Face

When it comes to choosing paint colors, most painters will simply hand their customer a fan deck. They don’t want to be involved in the process of choosing color because they don’t want to be blamed if the end result wasn’t what the customer envisioned. I get that. However, I think they are forgetting a […]

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Customer Problem? Pick up the Bleep’n Phone

By on March 4, 2012 in Customer Service with 4 Comments
Customer Problem? Pick up the Bleep’n Phone

The telephone isn’t going anywhere and for good reason. Nothing will ever be able to replace the effectiveness of an actual conversation. When it comes to solving your customer’s problems, being effective means picking up the phone and talking to your customer. I was just reminded again of how important it is to do this […]

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Proudly Advertising That You Are Not Cheap

By on February 10, 2012 in Marketing with 9 Comments
Proudly Advertising That You Are Not Cheap

I saw three absolutely great ads for painting yesterday from Seattle based, Shearer Painting. Do you know what I love about these ads? The price. One room for about $600. Proudly advertised boldly up front and center. I can only guess at how many paint contractors are seeing this ad and seething as they think […]

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I Tweak, Do You Tweak?

By on February 8, 2012 in Blogging Tips with 3 Comments
I Tweak, Do You Tweak?

No, not Twitter and no I am not talking about some weird trip from the 60s. I am talking about tweaking. Constantly editing and improving my website. Especially my writing. Yes, I admit it. I edit articles I’ve written after I post them. A friend of mine told me this was a blogging no no […]

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Why Launching a Website is like Having a New Baby

By on February 3, 2012 in Websites and SEO with 6 Comments
Why Launching a Website is like Having a New Baby

This week marked the first birthday of www.warlinepainting.ca. Does that surprise you? If it does, it’s probably because I haven’t shut up since I got here. Well it’s completely unbelievable to me too and I have been the one nursing and caring for our website for the last year. Launching a website and having a new baby […]

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Is Google the Answer to Finding the Perfect Paint Contractor?

By on February 1, 2012 in Homeowner Resources with 2 Comments
Is Google the Answer to Finding the Perfect Paint Contractor?

There is no question that Google is the most popular search engine people use to do research on just about every purchase they are considering from TVs to cars to lipstick.

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Getting More Out of Your Paint Store

By on January 21, 2012 in Business Practices with 25 Comments
Getting More Out of Your Paint Store

Your paint store can be one of the most valuable resources in your business. They can provide product knowledge and expertise, assistance with estimating quantities, colour advice, delivery of products and REFERRALS

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Do It Yourself Paint Jobs on the Web

By on January 10, 2012 in Websites and SEO with 7 Comments
Do It Yourself Paint Jobs on the Web

Show me a website designed and published by a painter and I will show you a website designed and published by a painter. Just because you can do something doesn’t mean you should.

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PDCA in Vegas, Why I’m There Baby…

By on December 18, 2011 in Daily Pick, Expo 2012 with 4 Comments
PDCA in Vegas, Why I’m There Baby…

Feb 19th to 22nd, Las Vegas is going to be even more colorful than usual. The PDCA Expo 2012 is being held at Planet Hollywood and it promises to be a huge event. If you are a paint contractor or involved in the painting industry, it really shouldn’t be a hard thing to convince your significant […]

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