Tess Wittler – The Blogging Painters http://bloggingpainters.com The Online Resource for the Painting Industry Sun, 11 Jun 2017 18:14:06 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 24038750 Where to Find Blog Content http://bloggingpainters.com/where-to-find-blog-content/ http://bloggingpainters.com/where-to-find-blog-content/#comments Sun, 12 Jul 2015 18:49:52 +0000 http://bloggingpainters.com/?p=9560 I often get asked by contractors where they can find blog content ideas to share with their readers . The truth is, ideas for finding great blog content are more abundant than ever, but you must dedicate a little time each week looking for them. From there, you take an idea you’ve seen online and use it […]

Author information

Tess Wittler

Tess Wittler is a content creator and consultant for the construction industry. She takes pride in truly understanding contractors and the home improvement industry - because she’s spent her entire career promoting it.

Over the years, Tess has built a solid reputation of being the “go to” content writer for contractors - because of her understanding of the industry, knowledge of content and social media marketing and careful attention to detail - to get the words just right.

Tess is thrilled to be involved with Blogging Painters to share knowledge and collaborate on ideas to help painting contractors grow their businesses.

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I often get asked by contractors where they can find blog content ideas to share with their readers .

The truth is, ideas for finding great blog content are more abundant than ever, but you must dedicate a little time each week looking for them.

From there, you take an idea you’ve seen online and use it as a launching point – to make it your own.

energy-star-postFor example, I was browsing my Facebook feed over the weekend and saw this post from Energy Star® and thought to myself, “This is a perfect basis for an article for [insert client name].”

#FactFriday: A single ENERGY STAR certified home emits up to 3,700 fewer pounds of greenhouse gas emissions than a standard built home. #ESTARHomes20 www.energystar.gov/newhomes20years

Posted by ENERGY STAR on Friday, July 3, 2015

Where to Find Blog Content.

Here are a few places where you can find blog content ideas:

    • Read industry publications regularly and make notes when you see something that you think your readers would be interested in.
    • Browse your association publications: they are often an excellent resource for material that your customers/readers should know about, such as lead paint regulations or code changes that could affect their projects.
    • Watch for annual industry announcements, such as the Houzz & Home Survey, the Remodeling Cost vs. Value Report, or design trends and/or paint colors of the year.
    • Answer questions you are frequently asked. Ideas are often a product of a conversation you’ve had with a customer, prospect or friend. For example, one of my interior designer clients talked her sister into painting the ceiling neutral (not white). The sister loved it and that became a blog article.
    • SW-colorsnap-studio-appShare information and tools that will inspire your audience and perhaps even spur them to take action, like this ColorSnap Studio – a new, free app.

Browse more than 1,500 paint colors, match colors and virtually paint your own walls with the touch of a finger. ColorSnap Studio takes the guessing out of color choice. Download it today:

Posted by Sherwin-Williams for Your Home on Wednesday, June 17, 2015

Keep Content Ideas Organized.

Perhaps even more difficult than answering the question, “Where to find blog content?” is keeping the ideas you do find organized. My advice is to pick a method and stick to it.

  • Sticky Note – One online personality I have followed for years confessed to writing his newsletter ideas on Post-it® Notes (one idea per note) and stacking them on top of each other. Every time he needed a topic, he simply shuffled through the pile of ideas until he found one that struck him.
  • Old School – Every time you have an idea, write it down on a piece of paper, sketching out the talking points, and immediately file it into a dedicated file folder (this is my method). Additionally, if you see something interesting online (or get an email from a customer asking a question that you answered), you can print and file it.
  • Technology – There are plenty of tech-tools to keep your ideas organized and easily accessible. Evernote and OneNote are two that are often used. Another variation is to start a Word or Google doc for every idea you get and have a dedicated file folder on your computer where you can store those ideas. This is a “greener” method.

That you have a method to keep your ideas organized in one place is all that matters. That way, you know where to turn when you need a great content idea.

I challenge you to be a bit more observant when you are reading information or surfing the net. I bet you’ll discover plenty of ideas to share with your readers.

If you are looking for blog ideas, download my free e-book, “52 Ideas for Residential Contractors.” It is designed to help construction professionals answer the question, “What do I write about?” Get it here >>>

Author information

Tess Wittler
Tess Wittler is a content creator and consultant for the construction industry. She takes pride in truly understanding contractors and the home improvement industry - because she’s spent her entire career promoting it. Over the years, Tess has built a solid reputation of being the “go to” content writer for contractors - because of her understanding of the industry, knowledge of content and social media marketing and careful attention to detail - to get the words just right. Tess is thrilled to be involved with Blogging Painters to share knowledge and collaborate on ideas to help painting contractors grow their businesses.

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The Danger with Referrals http://bloggingpainters.com/the-danger-with-referrals/ http://bloggingpainters.com/the-danger-with-referrals/#comments Mon, 03 Jun 2013 14:46:38 +0000 http://bloggingpainters.com/?p=5421 Most contractors can agree that the best way to get new business is through referrals. In fact, I was recently at a contractor event where the speaker indicated that upwards of 70% of his company’s new business comes from referrals, and national statistics back up this statement. This is huge! There is nothing more invigorating […]

Author information

Tess Wittler

Tess Wittler is a content creator and consultant for the construction industry. She takes pride in truly understanding contractors and the home improvement industry - because she’s spent her entire career promoting it.

Over the years, Tess has built a solid reputation of being the “go to” content writer for contractors - because of her understanding of the industry, knowledge of content and social media marketing and careful attention to detail - to get the words just right.

Tess is thrilled to be involved with Blogging Painters to share knowledge and collaborate on ideas to help painting contractors grow their businesses.

The post The Danger with Referrals appeared first on The Blogging Painters.

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contractor referralsMost contractors can agree that the best way to get new business is through referrals. In fact, I was recently at a contractor event where the speaker indicated that upwards of 70% of his company’s new business comes from referrals, and national statistics back up this statement.

This is huge!

There is nothing more invigorating than when one of your happy customers tells one of their friends about the fine work you do … and a referral is born.

But there is a real danger of being passive about getting referrals.

While word-of-mouth is the top way of getting new business, you cannot be lazy about it. You need to stimulate activity.

If you don’t actively pursue referrals, one day the phone will just stop ringing. Your referrals will dry up … and yes, your business will, too.

This is the danger with referrals. You think the business is in the bag (when it isn’t). Like all other business, you must move that relationship forward bit-by-bit.

The smart way to turn more referrals into business is by nurturing them, and you do this by having a system to stay in touch with them. You need to follow up with your referrals on a regular basis.

(Ugh) That’s what I hear from many contractors who hear the term “follow up.” They think phone calls (that never get returned) and pesky emails. In fact, one home builder from Alberta recently told me that after they talk to an interested party, they “wait for the prospect to be ready to move forward.”

Referral or not, that’s not a smart way to do business.

There are many elements that can go into a follow-up system, but the one element that can’t be ignored is … a newsletter.

A newsletter will turn those past customers into referral agents and often turn those referrals into paying customers someday down the road.

One of my home builder/remodeler clients developed a print newsletter to stay in touch with their past customers, remodeling referrals and inquiries, and after only three issues, they have already seen great success. When I first met with them to develop their newsletter marketing plan, they knew they were losing prospects and future revenue.

Their situation was this: At the time of the consultation, they had a new home development that was about 30 months away from construction. They had signs up at the location and were talking to interested parties who called, but they had absolutely no way of staying in touch with these folks.

Additionally, the remodeling division wasn’t doing nearly as well as it could have been because they weren’t staying in touch with past customers – many of whom “forgot” this company also did remodeling. The last thing you want to hear from your past customer is “I didn’t know you did that!”

They send out their print newsletter every two months, and they have already seen great success. Read their entire story here.

Whether electronic or print, when done right a newsletter is the most effective, non-intrusive way to stay in touch. They nurture leads, referrals and past customers.

So the next time you get a referral, don’t be lazy. Put them into your stay-in-touch system so they can be nurtured and hopefully, over time, you can gain new business.

Author information

Tess Wittler
Tess Wittler is a content creator and consultant for the construction industry. She takes pride in truly understanding contractors and the home improvement industry - because she’s spent her entire career promoting it. Over the years, Tess has built a solid reputation of being the “go to” content writer for contractors - because of her understanding of the industry, knowledge of content and social media marketing and careful attention to detail - to get the words just right. Tess is thrilled to be involved with Blogging Painters to share knowledge and collaborate on ideas to help painting contractors grow their businesses.

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Contractors and Social Media: 3 Tips to Increase Your Online Presence http://bloggingpainters.com/contractors-and-social-media-3-tips-to-increase-your-online-presence/ http://bloggingpainters.com/contractors-and-social-media-3-tips-to-increase-your-online-presence/#comments Thu, 05 Jul 2012 08:02:38 +0000 http://bloggingpainters.com/?p=4183 Note: This is Part 2 of a 2-part series focused on providing practical social media marketing tips and techniques to help painting contractors increase their online presence. In the last article, I noted that the place to start your online marketing efforts is actually with your website. This is also where your social media efforts […]

Author information

Tess Wittler

Tess Wittler is a content creator and consultant for the construction industry. She takes pride in truly understanding contractors and the home improvement industry - because she’s spent her entire career promoting it.

Over the years, Tess has built a solid reputation of being the “go to” content writer for contractors - because of her understanding of the industry, knowledge of content and social media marketing and careful attention to detail - to get the words just right.

Tess is thrilled to be involved with Blogging Painters to share knowledge and collaborate on ideas to help painting contractors grow their businesses.

The post Contractors and Social Media: 3 Tips to Increase Your Online Presence appeared first on The Blogging Painters.

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Note: This is Part 2 of a 2-part series focused on providing practical social media marketing tips and techniques to help painting contractors increase their online presence.

social media growthIn the last article, I noted that the place to start your online marketing efforts is actually with your website. This is also where your social media efforts should point back to – because this is where potential clients are going to hang out and learn more about you and your company.

Now that your website is visitor-friendly, you can begin integrating social media into your marketing strategy. Here are 3 tips contractors can use to increase their online presence.

Tip #1: Create a Blog

A blog is an excellent way to share information with consumers and keep your website content fresh.

Blogs are an amazing marketing tool, but one mistake too many contractors make is not setting their blog up on space they own. Instead, they have their blog hosted on a free blogging platform (such as Blogger or WordPress.org) – which is the same as building a house on rented land. Make sure you control your blog – by hosting it under your domain name.

Here are two examples to illustrate what I mean:

Free bloger barFREE blog URLs will look like this: http://yourpaintingcontractor.blogspot.com. Blogspot is part of the website address, which means rented land. It will also have this blogger bar in the top left corner:

Contractor-controlled blog URLs will look like this: http://yourpaintingcontractor.com/blog. Here, your blog is just an extension of your website URL.

It is important to have your blog as an extension of your domain name for these two reasons:
  1. Free platforms are great for casual blogging, but not for businesses. You don’t own the real estate on these free platforms, so you also have no control over what happens. They could disappear or change at any time. This puts your content in jeopardy – and it could be lost forever.
  2. Not linking blog content (aka fresh content) to your URL will not give you good “SEO-love” from search engines. You want to use your content to help pull traffic back to your website through searches, and the only way this will happen is if the search engines “see” that fresh content is being put under your URL.

How a blog helps one painting contractor sell jobs

The power of sharing knowledge and information is huge, and contractors are seeing its value in a few key ways. Besides consumers reading your blog after-hours when they are considering a painting project, you can reference a particular blog article during sales calls. Chris Haught used this example in my recent teleseminar:

I was on a recent estimate where a customer wanted some accents on her walls: some faux effects, some Venetian plaster, and some different things. She was particularly concerned that she hired the right painter who could handle the work she was describing.

She said, “I saw these walls in this home,” and she described it to me. Well I was able to open up my iPad right there and bring up my blog post where I’d written about a home where we had done that type of decorative finish before. I showed her the blog post that described what we’d done, how much the homeowner loved it, and how well we worked with the general contractor.

Once I showed her that, she didn’t fixate on price or want to talk to anybody else. She wanted us to do the job. I used the blog post to show my experience and knowledge of the product, and that we could do that job.

You can also use blog articles to follow up with an inquiry via email. Simply link those posts to your email when you are answering your prospect’s questions or describing the benefits of using a particular product.

Through the process of consumers reading your blog, they are getting to know, like, and trust you. Blogs build credibility, differentiate you from the competition, and often eliminate (or at least greatly reduce) haggling over price.

Tip #2: Start with One

The one mistake that I see many contractors make with social media marketing is that they try to do too much too quickly. They get onto Facebook, Twitter, YouTube, Houzz.com, and Pinterest all at once. It is the equivalent of going from 0 to 67 mph in 2 seconds flat!

What happens then? They’ve greatly under-estimated the time and energy it takes to be good at social media, and it quickly becomes overwhelming and unmanageable. They are not able to comment and interact with their audience on a consistent or timely basis, and they crash and burn – throwing up their hands in frustration and declaring, “This stuff doesn’t work!”

So if you are new to social media, start with one platform. Get the hang of how to carve time out of your schedule to post regularly, how to best interact with audiences (because each one is different) … and test out different approaches to see how people like to interact with you.

Most contractors start with Facebook, since that’s where many of their customers hang out. Just remember to make your posts interesting, fun, and helpful – and not always business related.

Tip #3: Build Your Email List

The whole point of using online marketing techniques is to make sales, right? You can’t make sales if you don’t know who is taking a closer look at the services you provide, and one extremely important way to stay connected with them is through email marketing. By publishing regular and consistent emails to this list, over time many will gain trust in you and see you as a highly capable painting contractor. Furthermore, even if they don’t need your skillful services, they could easily refer someone who does to you. Having an email list – quite honestly – is like having gold in today’s marketing world, and you need to constantly replenish your list with new connections.

This is why you want your website to be the hub of your online marketing efforts.The Website Social Media Diagram

Because prospects will either not be ready to buy or simply decide not to buy, you’ll need to constantly replenish your email list with new connections, and you get those by inviting them to sign up for your email newsletter (or other offer) on your website. Again, even if these folks don’t purchase from you, they may recommend that someone else checks you out.

 

It should be no surprise when I say that online marketing for contractors is here to stay, and  when it comes to social media marketing, what’s popular (and useful) today may not be the same a few years from now. Take Pinterest, for example. This social media platform – the one that no one had heard about 365 days ago – is on fire today!

And this is precisely why I recommend that you build your online presence with those “places” you own, always making sure your website – your domain name – is the hub that you are pulling people back to. That way, when the next social media platform takes the world by storm (and it will), your foundation (your website, blog, and email list) is still solidly growing your online presence.

Author information

Tess Wittler
Tess Wittler is a content creator and consultant for the construction industry. She takes pride in truly understanding contractors and the home improvement industry - because she’s spent her entire career promoting it. Over the years, Tess has built a solid reputation of being the “go to” content writer for contractors - because of her understanding of the industry, knowledge of content and social media marketing and careful attention to detail - to get the words just right. Tess is thrilled to be involved with Blogging Painters to share knowledge and collaborate on ideas to help painting contractors grow their businesses.

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Contractors and Social Media: Where to start? http://bloggingpainters.com/contractors-social-media-where-start/ http://bloggingpainters.com/contractors-social-media-where-start/#comments Thu, 28 Jun 2012 13:41:24 +0000 http://bloggingpainters.com/?p=4155 Note: This is Part 1 of a 2-part series focused on helping painting contractors increase their online presence by providing practical social media marketing tips and techniques. When a contractor (or any business for that matter) decides to get serious about online marketing and social media, they often are left scratching their head asking, “Where […]

Author information

Tess Wittler

Tess Wittler is a content creator and consultant for the construction industry. She takes pride in truly understanding contractors and the home improvement industry - because she’s spent her entire career promoting it.

Over the years, Tess has built a solid reputation of being the “go to” content writer for contractors - because of her understanding of the industry, knowledge of content and social media marketing and careful attention to detail - to get the words just right.

Tess is thrilled to be involved with Blogging Painters to share knowledge and collaborate on ideas to help painting contractors grow their businesses.

The post Contractors and Social Media: Where to start? appeared first on The Blogging Painters.

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Note: This is Part 1 of a 2-part series focused on helping painting contractors increase their online presence by providing practical social media marketing tips and techniques.

When a contractor (or any business for that matter) decides to get serious about online marketing and social media, they often are left scratching their head asking, “Where do I start?” And rightly so. There are dozens of “mainstream” social media platforms that companies can use to market their business – Facebook, Twitter, LinkedIn, Google+, Houzz, Pinterest, YouTube, Flickr – that you’re left wondering how you choose.

Yet as alluring as those social media platforms are, that is not the place for a contractor to start.

Social Media Where To Start?Before you can increase your online presence – and the overall effectiveness of the time you spend marketing online – you need to understand why your audience goes online in the first place. And it isn’t about you; it’s about them.

When it comes to online marketing, by far the number one repeated mistake that businesses make is to talk excessively about themselves and how amazing their products and services are. In fact, this is also why many websites and most business-related blogs fail. The content that is created isn’t focused on their customer; instead, they make it all about them.

The path to becoming successful online is your ability to become a resource for others on a particular subject – in the case of painting contractors, painting and decorating their home. So the place to start is by understanding why people consume, participate and engage with online content (such as articles, videos, audio and photos) in the first place. It is usually to:

  • Solve a problem
  • Be entertained
  • Learn about something they are interested in
  • Get a little inspiration
  • Pass the time

Once you understand your audience, you can increase your online presence with your potential buyers – because they see you as a resource and not simply another contractor that is saying, “Me, me, me and I, I, I.”

Additionally, you need to recognize that social media isn’t a one-sided conversation.

You can’t only be pushing information out and not interacting with your audience. If you get comments and feedback from consumers, you need to respond. No one likes to be a part of a one-sided conversation, especially online. Your job is to create content that will draw people into the conversation so they can share with you. And when they share with you, they become endeared to you – and the connection they have with you grows stronger.

Now that you understand your audience and recognize that online marketing is about having conversations with people, it is time to begin building your online presence by starting with [insert drumroll] … your website!

I know, I know! You may be thinking, “Tell us something I don’t know, Tess!” But let me explain.

Remember what I said just a few minutes ago? That the #1 mistake businesses make when marketing online is to talk excessively about themselves? This is also why most business websites fail – because they write content focused on their company, instead of answering consumer questions.

So that’s the first step in increasing your online presence. Look at your website with a fresh set of eyes.

Ask these questions about your website:
  • Is the information helpful to the consumer? Chances are they are on your website because they are thinking about hiring a painter, so your content needs to be focused on helping them understand more about your craft and answering their questions.
  • Is it friendly? Does the content say, “Yes, you are in the right spot! Prop up your feet and stay a while!”
  • Is it easy to navigate? Too many options makes a website feel cluttered.
  • Does your website have great photos of your work that are captioned? Nothing is worse than going to a contractor website’s photo gallery and not knowing what you are looking at!
  • Is your website updated on a regular basis, or does it have old blog posts and event dates that happened months ago?

Your website must be the hub of all of your online marketing efforts. Your social media plan needs to revolve around pulling traffic back to something you own – and this is your website. I see too many contractors investing a ton of time in building up their Facebook page, but you don’t own your Facebook page. What happens when Facebook goes away? Or changes into something that is no longer useful for contractors? Or isn’t where consumers want to “hang out” anymore?

Anyone remember MySpace? MySpace still exists, but it is more of a hub for bands and music now – not what it started out to be. Facebook will continue to evolve as well.

So the hub of your online presence should always be something you can control, and that is your website. It is for this reason that the content on your website needs to be focused on the consumer – the homeowner who is looking for a painting contractor.

To put the website/social media connection into perspective, here’s a little exercise:

  •  Take out a piece of paper.
  • Draw a circle in the middle of the paper and label it “My Website.”
  • From there, draw a few lines coming out of that circle – just like spokes of a wheel. At the end of these spokes, label them with your social media plans – Facebook, Twitter, LinkedIn, Pinterest, Houzz … you get the idea.
  • Now, with those lines, put an arrowhead pointing toward the hub, “My Website.”

When you are done, your diagram may look something like this:

The Website Social Media Diagram

As you can see, your social media efforts should always point back to your starting point – your website.

Here, you can capture their name and email address and continue to build a bond with them.

Bottom line, you want your website to be a place where people go to get their questions answered and hang out for a while. You want them to spend time on your website looking through your projects and learning about the process of beautifying their home – from selecting paint colors to staining their deck to restoring their historic home.

 

Editors note:Read Part 2 of Contractors and Social Media here.

Author information

Tess Wittler
Tess Wittler is a content creator and consultant for the construction industry. She takes pride in truly understanding contractors and the home improvement industry - because she’s spent her entire career promoting it. Over the years, Tess has built a solid reputation of being the “go to” content writer for contractors - because of her understanding of the industry, knowledge of content and social media marketing and careful attention to detail - to get the words just right. Tess is thrilled to be involved with Blogging Painters to share knowledge and collaborate on ideas to help painting contractors grow their businesses.

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Social Media: Creating Your Connection http://bloggingpainters.com/social-media-creating-your-connection/ http://bloggingpainters.com/social-media-creating-your-connection/#comments Sun, 22 Apr 2012 17:47:43 +0000 http://bloggingpainters.com/?p=3454 By far, one of the biggest draws to social media is the ability to expand your “reach” in your market. Social media helps create awareness for causes, and it gives us the ability to connect with others. It is no secret that social media has revolutionized how we all do business – from communicating with […]

Author information

Tess Wittler

Tess Wittler is a content creator and consultant for the construction industry. She takes pride in truly understanding contractors and the home improvement industry - because she’s spent her entire career promoting it.

Over the years, Tess has built a solid reputation of being the “go to” content writer for contractors - because of her understanding of the industry, knowledge of content and social media marketing and careful attention to detail - to get the words just right.

Tess is thrilled to be involved with Blogging Painters to share knowledge and collaborate on ideas to help painting contractors grow their businesses.

The post Social Media: Creating Your Connection appeared first on The Blogging Painters.

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By far, one of the biggest draws to social media is the ability to expand your “reach” in your market. Social media helps create awareness for causes, and it gives us the ability to connect with others.

It is no secret that social media has revolutionized how we all do business – from communicating with vendors to marketing our products and services to customers. But there is a side of social media that can be destructive to your business if you aren’t careful. Many businesses leap into social media without really thinking about their actions. They talk only about themselves in a “look at me” fashion. It’s as if they stumbled into a networking event and started handing out business cards (and we’ve all been at events with THAT guy!).

The truth is people expect more from you. When they login to Facebook after a long day at work, they don’t want to be marketed to; they want to connect with you. They want your business to be a “friend” – a resource where they can find fun and solutions. What they don’t want is you “shouting” out sales and promotion. That is a sure bet that they will disconnect with you.

Social media is not about shoving your message down other peoples’ throats. You wouldn’t do that offline, so why do it online?

Some ways you can use social media to connect with others include:

  • Share your blog posts in a useful fashion and invite people to give you feedback.
  • Ask an engaging question like: What is a question you have about painting your home?
  • Invite people to subscribe to your e-newsletter … and publish it regularly with useful information.
  • Post “How-To” videos so homeowners can properly tackle painting projects on their own (they’re going to anyway; why not give them some guidance). One idea: How to properly apply painter’s tape to avoid bleeds.
  • Share ideas, tools and products from other blogs and online sources

Those are just five ideas … there are dozens out there to start interacting with your audience and building those meaningful connections. To be successful online is to be focused on others. Be helpful and have one-on-one conversations. Social media makes these possible.  

Perhaps Mark Buckston said it best in a recent Construction Marketing Ideas blog post:

“Social media can enhance your existing relationships, induce referrals from friends and acquaintances, allow you to showcase your human side, and in some cases, provide intelligence and insights into potential clients and decision-makers.”

Social media is about truly connecting with people – one person at a time. It starts with building your likeability, reliability and overall trust with them, and once that meaningful connection occurs, your business can grow.

Author information

Tess Wittler
Tess Wittler is a content creator and consultant for the construction industry. She takes pride in truly understanding contractors and the home improvement industry - because she’s spent her entire career promoting it. Over the years, Tess has built a solid reputation of being the “go to” content writer for contractors - because of her understanding of the industry, knowledge of content and social media marketing and careful attention to detail - to get the words just right. Tess is thrilled to be involved with Blogging Painters to share knowledge and collaborate on ideas to help painting contractors grow their businesses.

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Improve Your Portfolio: Create Simple Project Spotlights http://bloggingpainters.com/improve-your-portfolio-create-simple-project-spotlights/ http://bloggingpainters.com/improve-your-portfolio-create-simple-project-spotlights/#comments Sat, 03 Mar 2012 19:48:31 +0000 http://bloggingpainters.com/?p=2810 I often find that contractors use photos to showcase their work to potential clients. They have albums (either online or off) of project photos they’ve completed, and often have a “portfolio” button on their website that presents some of their best work to visitors. Even though these photos are stunning, they don’t even come close […]

Author information

Tess Wittler

Tess Wittler is a content creator and consultant for the construction industry. She takes pride in truly understanding contractors and the home improvement industry - because she’s spent her entire career promoting it.

Over the years, Tess has built a solid reputation of being the “go to” content writer for contractors - because of her understanding of the industry, knowledge of content and social media marketing and careful attention to detail - to get the words just right.

Tess is thrilled to be involved with Blogging Painters to share knowledge and collaborate on ideas to help painting contractors grow their businesses.

The post Improve Your Portfolio: Create Simple Project Spotlights appeared first on The Blogging Painters.

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I often find that contractors use photos to showcase their work to potential clients. They have albums (either online or off) of project photos they’ve completed, and often have a “portfolio” button on their website that presents some of their best work to visitors. Even though these photos are stunning, they don’t even come close to providing the impact that you need to compete in today’s market.

In today’s world, it is easier than ever to shine a light on your noteworthy projects and create a memorable impact – by writing a simple project spotlight.

Although photos are wonderful in showing off the detail and the high-quality level of work that you do, they only tell half the story – to create the “wow” and memorable impact you are looking for from prospects, you need the story part, too.

Don’t fret! The story to complement your photos doesn’t have to be lengthy. Some of the best project spotlights just give minimal details of the project. They are simple.

Here’s a project spotlight that only uses two photos, but look at the impact it makes. The copy provides the background of what the client wanted, and the solution this remodeler provided – using minimal details. Short and sweet (pun intended).

What do you do when you have a lot of photos but not much “story” to go along with them?

With this project, we created a collage of “Before” and “After” photos to help the readers (i.e., potential customers) understand all of the “little things” this remodeler did to update the home – from the exterior to the basement to the kitchen.

What if some of my projects are boring?

Let’s face it. Sometimes a contractor’s work isn’t “sexy” – not the most exciting to photograph. Contractors replace windows and fix doors, and painters refinish tired-old surfaces – all of which (it would seem) would be difficult to turn into a project spotlight. However, I have an excavating contractor client who has taught me that even within the dirtiest jobs a story lies.

In an issue of its online newsletter, the excavator used this photo with the caption: 18” of snow, 4+” of rain and a “spring thaw” – all within a 7-day window – did not deter our team from completing a 1.6 million gallon impoundment under the allotted time.

If that doesn’t make an impact to his potential clients, I am not sure what does! Furthermore, if an excavating contractor can make pushing earth exciting, imagine the possibilities for your specialty!

So instead of only posting photos on your website’s portfolio page, why not take a cue from these examples and give your visitors a “story” to accompany them. I guarantee your visitors will spend more time on your website – and when it comes time for them to hire a painting contractor, you’ll be remembered.

Author information

Tess Wittler
Tess Wittler is a content creator and consultant for the construction industry. She takes pride in truly understanding contractors and the home improvement industry - because she’s spent her entire career promoting it. Over the years, Tess has built a solid reputation of being the “go to” content writer for contractors - because of her understanding of the industry, knowledge of content and social media marketing and careful attention to detail - to get the words just right. Tess is thrilled to be involved with Blogging Painters to share knowledge and collaborate on ideas to help painting contractors grow their businesses.

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