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Marketing 101: Ideas for Promotions in the Painting Industry

By on December 23, 2017 in Marketing, What We Do with 4 Comments
Marketing 101: Ideas for Promotions in the Painting Industry

Every business needs marketing in order to get well-known and effectively stand out in the crowd. Without eye-catching marketing strategies and campaigns, there’s no chance that any business will reach success anytime soon. The same goes for the painting industry. The fact of the matter is that every house or condo owner will need an […]

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5 Ways Auditing your Blog will increase Organic Traffic

By on November 25, 2017 in Websites and SEO with 5 Comments
5 Ways Auditing your Blog will increase Organic Traffic

If you are looking for ways to strengthen your blog’s web presence, a full-fledged SEO audit can do wonders. SEO stands for search engine optimization and helps to send relevant and contextual signals to search engines that allow increased visibility of your blog through keywords. But the world of SEO is quite complex and before […]

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10 Tips for Winning the Sales Appointment

By on October 1, 2017 in Pricing and Estimating with 3 Comments
10 Tips for Winning the Sales Appointment

I want to start by saying that the actual Sales Process begins well before you meet the customer in-person for the estimate. The marketing messages you use; the way you answer the phone and the methods you use to pre-position the customer all set the table for a successful sales appointment. Here are my 10 […]

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How to boost your painting business via Instagram

By on September 24, 2017 in Social Media, What We Do with 3 Comments
How to boost your painting business via Instagram

If you’re not an Instagram devotee already, you might be surprised to learn just how much time this platform’s users spend ogling the visual content which populates their feeds. With 700 million active monthly users, that’s a whole lot of visual content being consumed… With such fanatical usage, Instagram is also one of the most […]

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The Benefits of Content Marketing and Personal Branding

By on July 31, 2017 in Marketing with 0 Comments
The Benefits of Content Marketing and Personal Branding

Content marketing and brand visibility can help get your business known to your target clients. In fact, almost 90% of consumers want brands to share valuable content on the Internet, based on Edelman’s consumer marketing study. “Consumer preferences have indeed shifted from traditional to digital marketing. Dominating the digital marketing world, in particular, are storytelling, […]

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How Can Painting Contractors Use Google Posts?

By on July 16, 2017 in Marketing with 0 Comments
How Can Painting Contractors Use Google Posts?

What Are Google Posts? Anytime there is an opportunity to occupy more real estate on Google, it is a good idea to take advantage. The latest way to capture more of this coveted real estate are Google Posts. A new feature rolled out to every business in June, Google Posts are snippets of information businesses […]

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PEP’s New Features Focus on Process and Productivity

PEP’s New Features Focus on Process and Productivity

The folks at PEP Cloud have been busy adding new features to the program to streamline the estimating process. It’s easier than ever to build detailed estimates, follow up with clients, and track jobs from start to finish. Here are some highlights Estimating Forms Populating the estimate with all the tasks that you’re going to […]

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Digital PR: Effective Ways to Get the Word out There

By on June 4, 2017 in Marketing, Websites and SEO with 1 Comment
Digital PR: Effective Ways to Get the Word out There

  Nowadays, people spend most of their time online and the Internet became their main source of information. However, for businesses and marketers, spreading the word online is quite difficult. This is mostly because the Internet is a crowded place and tons of news and information are pushing their way to the top every day. […]

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Easiest Guide to Doing SEO On YouTube Via Content Marketing

By on May 7, 2017 in Marketing, Websites and SEO with 1 Comment
Easiest Guide to Doing SEO On YouTube Via Content Marketing

For a business, it’s important to know the ingredients of an effective video optimization strategy. How can you maximize YouTube’s reach to attain your business goals?

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Experience More Love With Video Marketing

By on March 26, 2017 in Marketing, Random Thoughts, Social Media with 1 Comment
Experience More Love With Video Marketing

Have you considered Video Marketing to sell your paint service or product? You should! A recent survey that includes 230 marketing professionals and online consumers showed over 60% of businesses said they use video marketing. Over 90% said they will start using or increase their video marketing. An average of 61% of consumers said they […]

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5 Facebook Ad Targeting Tips For Painters

By on March 18, 2017 in Daily Pick, Marketing, Social Media with 2 Comments
5 Facebook Ad Targeting Tips For Painters

Successful Facebook Ads Start With The Right Audience If your goal is to repaint residential homes would you spend money marketing to people who live in apartments? Running Facebook without building a specific audience using Facebook ad targeting is no different than marketing house painting to apartment tenants. Facebook ad targeting gives painting contractors the […]

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Should I be creating web content to market my painting business?

By on March 12, 2017 in Marketing, What We Do with 3 Comments
Should I be creating web content to market my painting business?

If you’ve dipped your toes into digital marketing at all, you’ve probably come across the term “content marketing” before. A technique which now forms the basis of most top performing online brands’ digital strategies, content marketing involves producing, sourcing, distributing, promoting and harnessing content (such as blogs, how to guides, infographics, videos etc.) in order […]

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Google AdWords 101: Dynamic Ad Text For Mobile Devices

By on February 2, 2017 in Marketing, Uncategorized, Websites and SEO with 4 Comments
Google AdWords 101: Dynamic Ad Text For Mobile Devices

What exactly is dynamic ad text? The easiest way to understand dynamic ad text is with a quick example. Consider the following scenarios: A property manager pulls out their iPhone and searches “local painting contractor”. At the same time, a homeowner runs the same search on their laptop. Now consider these two potential headlines for […]

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The 5 Pillars to a Successful Local Digital Marketing Campaign – Part II

The 5 Pillars to a Successful Local Digital Marketing Campaign – Part II

Every painting company is unique, and every digital marketing campaign requires a unique strategy tailored to the needs of your business. With that said, there are consistent “pillars,” that together can work to help your painting business increase online traffic, leads, and sales. In part one of this two-part post, we discussed two of the […]

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Field Pulse

By on January 16, 2017 in Pricing and Estimating with 0 Comments
Field Pulse

Here at Blogging Painters, we often are contacted by inventors, software developers and industry representatives. They are very interested in the feedback from our readers on products and ideas. Recently the folks at Field Pulse contacted us, they want to refine their product to make it better suited to the painting industry. I posted in […]

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