The Online Resource for the Painting Industry

What We Do

Articles on the business side.

PEP’s New Features Focus on Process and Productivity

PEP’s New Features Focus on Process and Productivity

The folks at PEP Cloud have been busy adding new features to the program to streamline the estimating process. It’s easier than ever to build detailed estimates, follow up with clients, and track jobs from start to finish. Here are some highlights Estimating Forms Populating the estimate with all the tasks that you’re going to […]

Continue Reading »

Digital PR: Effective Ways to Get the Word out There

By on June 4, 2017 in Marketing, Websites and SEO with 0 Comments
Digital PR: Effective Ways to Get the Word out There

  Nowadays, people spend most of their time online and the Internet became their main source of information. However, for businesses and marketers, spreading the word online is quite difficult. This is mostly because the Internet is a crowded place and tons of news and information are pushing their way to the top every day. […]

Continue Reading »

Easiest Guide to Doing SEO On YouTube Via Content Marketing

By on May 7, 2017 in Marketing, Websites and SEO with 0 Comments
Easiest Guide to Doing SEO On YouTube Via Content Marketing

For a business, it’s important to know the ingredients of an effective video optimization strategy. How can you maximize YouTube’s reach to attain your business goals?

Continue Reading »

Experience More Love With Video Marketing

By on March 26, 2017 in Marketing, Random Thoughts, Social Media with 0 Comments
Experience More Love With Video Marketing

Have you considered Video Marketing to sell your paint service or product? You should! A recent survey that includes 230 marketing professionals and online consumers showed over 60% of businesses said they use video marketing. Over 90% said they will start using or increase their video marketing. An average of 61% of consumers said they […]

Continue Reading »

5 Facebook Ad Targeting Tips For Painters

By on March 18, 2017 in Daily Pick, Marketing, Social Media with 2 Comments
5 Facebook Ad Targeting Tips For Painters

Successful Facebook Ads Start With The Right Audience If your goal is to repaint residential homes would you spend money marketing to people who live in apartments? Running Facebook without building a specific audience using Facebook ad targeting is no different than marketing house painting to apartment tenants. Facebook ad targeting gives painting contractors the […]

Continue Reading »

Should I be creating web content to market my painting business?

By on March 12, 2017 in Marketing, What We Do with 3 Comments
Should I be creating web content to market my painting business?

If you’ve dipped your toes into digital marketing at all, you’ve probably come across the term “content marketing” before. A technique which now forms the basis of most top performing online brands’ digital strategies, content marketing involves producing, sourcing, distributing, promoting and harnessing content (such as blogs, how to guides, infographics, videos etc.) in order […]

Continue Reading »

Google AdWords 101: Dynamic Ad Text For Mobile Devices

By on February 2, 2017 in Marketing, Uncategorized, Websites and SEO with 2 Comments
Google AdWords 101: Dynamic Ad Text For Mobile Devices

What exactly is dynamic ad text? The easiest way to understand dynamic ad text is with a quick example. Consider the following scenarios: A property manager pulls out their iPhone and searches “local painting contractor”. At the same time, a homeowner runs the same search on their laptop. Now consider these two potential headlines for […]

Continue Reading »

The 5 Pillars to a Successful Local Digital Marketing Campaign – Part II

The 5 Pillars to a Successful Local Digital Marketing Campaign – Part II

Every painting company is unique, and every digital marketing campaign requires a unique strategy tailored to the needs of your business. With that said, there are consistent “pillars,” that together can work to help your painting business increase online traffic, leads, and sales. In part one of this two-part post, we discussed two of the […]

Continue Reading »

Field Pulse

By on January 16, 2017 in Pricing and Estimating with 0 Comments
Field Pulse

Here at Blogging Painters, we often are contacted by inventors, software developers and industry representatives. They are very interested in the feedback from our readers on products and ideas. Recently the folks at Field Pulse contacted us, they want to refine their product to make it better suited to the painting industry. I posted in […]

Continue Reading »

Is Your Painting Business Using Call Only Ads On Google To Drive Immediate Leads?

By on January 8, 2017 in Marketing, Websites and SEO with 3 Comments
Is Your Painting Business Using Call Only Ads On Google To Drive Immediate Leads?

What are call only ads on Google? While the answer to this question seems self explanatory, there are key distinctions between call only ads on Google and text ads with call extensions. Checkout this picture of the Google search results for a mobile search on an iPhone for the keywords: Baltimore Commercial Painting Contractor The […]

Continue Reading »

Growing your business

By on January 1, 2017 in Marketing with 0 Comments
Growing your business

Running a successful painting business is not limited to simply working harder and giving the best output; it involves a lot more than that. Creating strong relations with your clients, spending on advertising and marketing, managing your costs and expenses as well as finding ways to make your way into the mainstream business community are […]

Continue Reading »

Local SEO for Paint Contractors

By on January 1, 2017 in Websites and SEO with 0 Comments
Local SEO for Paint Contractors

 What is this and How can it Benefit Contractors? If you want to successfully market your business and make it grow, you have probably heard that SEO is the way to go. Search Engine Optimization is beneficial no matter what type of contractor you are. Whenever it comes to SEO marketing, local SEO is the next best […]

Continue Reading »

4 Strategies for Maximizing Word of Mouth Painting Referrals

4 Strategies for Maximizing Word of Mouth Painting Referrals

In the service industry, existing customers are your bread and butter and you need to make sure they have an amazing experience. Yes, you might get additional business from them for add-on work, but that’s not how they are most valuable. According to a Nielsen survey, people are FOUR TIMES more likely to buy when […]

Continue Reading »

Be Fully Engaged in Managing Your Reputation

Be Fully Engaged in Managing Your Reputation

Yelp. Google Reviews. Angie’s List. Ugh. Doesn’t it seem like everybody always has something to complain about? Studies have shown that, unfortunately, people are more likely to write a review of a negative experience than a positive one. So even if only one out of twenty jobs leaves a customer feeling unsatisfied, you might find […]

Continue Reading »

Understanding Project Manuals

By on November 26, 2016 in Pricing and Estimating with 4 Comments
Understanding Project Manuals

Project Manuals are the other tool that is provided, along with blueprints, to enable us to assemble an accurate bid. Whether you are bidding to general contractors or directly to the owner of a project, often you will be provided with an FTP site link where you can download the “Plans and Specs”. Once you […]

Continue Reading »

Top