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Marketing

Tips on how to sell your company’s benefits.

Google AdWords 101: Dynamic Ad Text For Mobile Devices

Google AdWords 101: Dynamic Ad Text For Mobile Devices

By on February 2, 2017 in Marketing, Uncategorized, Websites and SEO with 1 Comment

What exactly is dynamic ad text? The easiest way to understand dynamic ad text is with a quick example. Consider the following scenarios: A property manager pulls out their iPhone and searches “local painting contractor”. At the same time, a homeowner runs the same search on their laptop. Now consider these two potential headlines for […]

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The 5 Pillars to a Successful Local Digital Marketing Campaign – Part II

The 5 Pillars to a Successful Local Digital Marketing Campaign – Part II

Every painting company is unique, and every digital marketing campaign requires a unique strategy tailored to the needs of your business. With that said, there are consistent “pillars,” that together can work to help your painting business increase online traffic, leads, and sales. In part one of this two-part post, we discussed two of the […]

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Is Your Painting Business Using Call Only Ads On Google To Drive Immediate Leads?

Is Your Painting Business Using Call Only Ads On Google To Drive Immediate Leads?

By on January 8, 2017 in Marketing, Websites and SEO with 0 Comments

What are call only ads on Google? While the answer to this question seems self explanatory, there are key distinctions between call only ads on Google and text ads with call extensions. Checkout this picture of the Google search results for a mobile search on an iPhone for the keywords: Baltimore Commercial Painting Contractor The […]

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Growing your business

Growing your business

By on January 1, 2017 in Marketing with 0 Comments

Running a successful painting business is not limited to simply working harder and giving the best output; it involves a lot more than that. Creating strong relations with your clients, spending on advertising and marketing, managing your costs and expenses as well as finding ways to make your way into the mainstream business community are […]

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4 Strategies for Maximizing Word of Mouth Painting Referrals

4 Strategies for Maximizing Word of Mouth Painting Referrals

In the service industry, existing customers are your bread and butter and you need to make sure they have an amazing experience. Yes, you might get additional business from them for add-on work, but that’s not how they are most valuable. According to a Nielsen survey, people are FOUR TIMES more likely to buy when […]

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Be Fully Engaged in Managing Your Reputation

Be Fully Engaged in Managing Your Reputation

Yelp. Google Reviews. Angie’s List. Ugh. Doesn’t it seem like everybody always has something to complain about? Studies have shown that, unfortunately, people are more likely to write a review of a negative experience than a positive one. So even if only one out of twenty jobs leaves a customer feeling unsatisfied, you might find […]

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Better Display Ads For Your Painting Business

Better Display Ads For Your Painting Business

By on November 6, 2016 in Marketing, Websites and SEO, What We Do, What's New with 1 Comment

Display ads are a great way for painting contractors to boost their brand awareness and drive more online leads. They are very affordable, easy to set up, and the argument can be made that every contractor needs to be using retargeted display ads. For painting contractors already using display or retargeted ads, or considering setting […]

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How to Be Found On Google

How to Be Found On Google

As a website designer for painting contractors, the single biggest request that I receive when a client says they need a new website is that they need SEO. And it’s true: SEO is a fantastic way to generate more traffic to your website. It also is an asset – once you have a high ranking, […]

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5 Tips For Better Facebook Lead Ads

5 Tips For Better Facebook Lead Ads

By on October 16, 2016 in Marketing, Social Media, Websites and SEO with 2 Comments

Why Use Facebook Lead Ads? Of the 14 different types of Facebook ad campaigns, Facebook Lead Ads are the best choice for painting contractors looking to generate new clients. The reason they are the best choice is simple, Facebook Lead Ads collect customer information and deliver it directly to your painting business. Better yet, the […]

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The 5 Pillars to a Successful Local Digital Marketing Campaign

The 5 Pillars to a Successful Local Digital Marketing Campaign

By on October 2, 2016 in Marketing, What We Do with 2 Comments

Every local digital marketing campaign requires a unique strategy. However, there are consistent “pillars” that together can work to help your local painting business increase online visibility, traffic, and sales. In this two-part post, I’m going to discuss what they are and why they matter. Pillar #1: Research Using the right tools and research methods […]

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Why Your Painting Customers Aren’t Loyal

Why Your Painting Customers Aren’t Loyal

By on September 25, 2016 in Marketing, What We Do with 0 Comments

Does it make you mad when a customer totally forgets about you? When a customer turns around and hires another painting contractor even though they sung your praises just a few short months ago? It doesn’t make any sense, does it? Why would a customer make the risky decision to work with a total stranger […]

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Surprising Houzz Facts Painters Can’t Ignore

Surprising Houzz Facts Painters Can’t Ignore

By on September 20, 2016 in Marketing, What We Do with 0 Comments

If it has been a while since you last explored marketing your painting business on Houzz, it is probably time to take a second look. Their recently published report, Overview of U.S. Renovation in 2015, is packed with compelling information that demands giving it another chance. Here are 7 of the most important Houzz facts […]

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Angie’s List Reviews: More Important Than Ever

Angie’s List Reviews: More Important Than Ever

Angie’s List reviews are now visible to anyone and everyone. In March the site announced it would no longer require paid memberships to access their online business listings and reviews. While this announcement was met with little fanfare, the potential impact on residential and commercial painting contractors is huge. Here is why this matters to […]

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4 Ways to Generate Leads for Painters Using Social Media

4 Ways to Generate Leads for Painters Using Social Media

By on March 27, 2016 in Marketing, Social Media with 3 Comments

 After a long, hard day’s painting and decorating, hitting your marketing hard is not always the first thing painters are keen to do. But if you’re striving to keep the work flowing or to expand your business, taking some time out of your working week to promote what you do is essential. You may already […]

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Looking for Leads? Venture into Video!

Looking for Leads? Venture into Video!

By on March 27, 2016 in Marketing, What We Do with 1 Comment

Video marketing can bring in new leads to help you build your business.   Like most contractors, you probably have tools that you can count on for just about every job, but there’s always room to add new tools to your marketing toolbox. Email, print advertising and social media marketing are all reliable tactics, but […]

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