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Articles on the business side.

Better Display Ads For Your Painting Business

By on November 6, 2016 in Marketing, Websites and SEO, What We Do, What's New with 3 Comments
Better Display Ads For Your Painting Business

Display ads are a great way for painting contractors to boost their brand awareness and drive more online leads. They are very affordable, easy to set up, and the argument can be made that every contractor needs to be using retargeted display ads. For painting contractors already using display or retargeted ads, or considering setting […]

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Solve Business Problems in Half the Time

Solve Business Problems in Half the Time

Defeat Twice as Many Problems in the Same Amount of Time! Solutions to paint business problems these days seem to be measured in 50 and 100% increments. Sometimes, reality works in different sized chunks than “twice as many” and “half as many”. While I love big picture thinking, when you are in the forest, you […]

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How to Be Found On Google

How to Be Found On Google

As a website designer for painting contractors, the single biggest request that I receive when a client says they need a new website is that they need SEO. And it’s true: SEO is a fantastic way to generate more traffic to your website. It also is an asset – once you have a high ranking, […]

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Hiring, Firing and Training

By on October 16, 2016 in Random Thoughts, What We Do with 2 Comments
Hiring, Firing and Training

There are several things to consider when you think about what type of work you want to do. Generally speaking, it’s better to do a few things well rather than trying to do it all. Consider what types of work are available in your area, what you are best equipped to do and what it […]

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5 Tips For Better Facebook Lead Ads

By on October 16, 2016 in Marketing, Social Media, Websites and SEO with 2 Comments
5 Tips For Better Facebook Lead Ads

Why Use Facebook Lead Ads? Of the 14 different types of Facebook ad campaigns, Facebook Lead Ads are the best choice for painting contractors looking to generate new clients. The reason they are the best choice is simple, Facebook Lead Ads collect customer information and deliver it directly to your painting business. Better yet, the […]

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The 5 Pillars to a Successful Local Digital Marketing Campaign

By on October 2, 2016 in Marketing, What We Do with 2 Comments
The 5 Pillars to a Successful Local Digital Marketing Campaign

Every local digital marketing campaign requires a unique strategy. However, there are consistent “pillars” that together can work to help your local painting business increase online visibility, traffic, and sales. In this two-part post, I’m going to discuss what they are and why they matter. Pillar #1: Research Using the right tools and research methods […]

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Painting Business Owner: Home Office Tax Deduction

Painting Business Owner: Home Office Tax Deduction

As a painting business owner, you likely conduct most of your business outside of your home (doing estimates, supervising job sites, etc). However, you can still claim the home office deduction if you are using an area in your home for your business. Claiming this deduction allows you to deduct a percentage of utilities, mortgage interest, […]

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Why Your Painting Customers Aren’t Loyal

By on September 25, 2016 in Marketing, What We Do with 0 Comments
Why Your Painting Customers Aren’t Loyal

Does it make you mad when a customer totally forgets about you? When a customer turns around and hires another painting contractor even though they sung your praises just a few short months ago? It doesn’t make any sense, does it? Why would a customer make the risky decision to work with a total stranger […]

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Surprising Houzz Facts Painters Can’t Ignore

By on September 20, 2016 in Marketing, What We Do with 0 Comments
Surprising Houzz Facts Painters Can’t Ignore

If it has been a while since you last explored marketing your painting business on Houzz, it is probably time to take a second look. Their recently published report, Overview of U.S. Renovation in 2015, is packed with compelling information that demands giving it another chance. Here are 7 of the most important Houzz facts […]

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There’s Never been a BETTER Time to Market a Painting Business

By on September 3, 2016 in Business Practices, What We Do with 6 Comments
There’s Never been a BETTER Time to Market a Painting Business

Never before has it been so easy for a painting contractor to connect with homeowners through social media and email marketing

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Tax Loophole – Save Big on Wages Paid To Employees

By on August 13, 2016 in Accounting, What We Do with 0 Comments
Tax Loophole – Save Big on Wages Paid To Employees

Have you hired an employee who belongs to one of the following groups between January 1, 2015, and August 31, 2016? Unemployed Veterans (including disabled veterans) Temporary Assistance for Needy Families (TANF) Recipients Food Stamp (SNAP) Recipients Designated Community Residents (living in Empowerment Zones or Rural Renewal Counties) Vocational Rehabilitation Referred Individuals Ex-Felons Supplemental Security Income […]

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Save Big With A Little Known Tax Credit

By on July 20, 2016 in Business Practices, What We Do with 0 Comments
Save Big With A Little Known Tax Credit

What if I told you, your painting business could improve employee loyalty and save thousands of dollars on taxes with one action? Sounds like a crazy idea, right? Well, I’m here to tell you it is possible by claiming the Small Employer Health Insurance Tax Credit. Why The Small Employer Health Insurance Tax Credit? As you […]

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How to set up a Painting Business

How to set up a Painting Business

So, you have been working as a painter for some time now and you are looking to venture out on your own, find your own clients and manage your own projects. You have perhaps also competed a few jobs and are wondering “where to from here”? How do I find enough work to keep me busy and […]

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If You Don’t Go Paperless Now, You’ll Hate Yourself Later

If You Don’t Go Paperless Now, You’ll Hate Yourself Later

Do you have boxes of paper taking up space in your office? Receipts stacked up on your dashboard? Don’t wait until you are on the next episode of Hoarders. Go paperless. Eliminate the headache of messy file cabinets, lost receipts, unreadable mileage logs, and cluttered painting vehicle dashboards and home office desks. Reasons you need […]

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4 Important Google Adwords Extensions for Painting Contractors – Boost Click Thru Rates!

By on July 9, 2016 in Websites and SEO with 5 Comments
4 Important Google Adwords Extensions for Painting Contractors – Boost Click Thru Rates!

What do Ad Extensions do? Ad extensions do exactly what their name implies by “extending” your text ads to include additional information about your painting business. This additional information boosts ad visibility and prominence leading to increased click thru rates (CTR) on your ads. Ad extensions are a proven way to generate more clicks on […]

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