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Using Social Media sites, blogging and SEO tips

Experience More Love With Video Marketing

By on March 26, 2017 in Marketing, Random Thoughts, Social Media with 0 Comments
Experience More Love With Video Marketing

Have you considered Video Marketing to sell your paint service or product? You should! A recent survey that includes 230 marketing professionals and online consumers showed over 60% of businesses said they use video marketing. Over 90% said they will start using or increase their video marketing. An average of 61% of consumers said they […]

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5 Facebook Ad Targeting Tips For Painters

By on March 18, 2017 in Daily Pick, Marketing, Social Media with 2 Comments
5 Facebook Ad Targeting Tips For Painters

Successful Facebook Ads Start With The Right Audience If your goal is to repaint residential homes would you spend money marketing to people who live in apartments? Running Facebook without building a specific audience using Facebook ad targeting is no different than marketing house painting to apartment tenants. Facebook ad targeting gives painting contractors the […]

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The 5 Pillars to a Successful Local Digital Marketing Campaign – Part II

The 5 Pillars to a Successful Local Digital Marketing Campaign – Part II

Every painting company is unique, and every digital marketing campaign requires a unique strategy tailored to the needs of your business. With that said, there are consistent “pillars,” that together can work to help your painting business increase online traffic, leads, and sales. In part one of this two-part post, we discussed two of the […]

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Be Fully Engaged in Managing Your Reputation

Be Fully Engaged in Managing Your Reputation

Yelp. Google Reviews. Angie’s List. Ugh. Doesn’t it seem like everybody always has something to complain about? Studies have shown that, unfortunately, people are more likely to write a review of a negative experience than a positive one. So even if only one out of twenty jobs leaves a customer feeling unsatisfied, you might find […]

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How to Be Found On Google

How to Be Found On Google

As a website designer for painting contractors, the single biggest request that I receive when a client says they need a new website is that they need SEO. And it’s true: SEO is a fantastic way to generate more traffic to your website. It also is an asset – once you have a high ranking, […]

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5 Tips For Better Facebook Lead Ads

By on October 16, 2016 in Marketing, Social Media, Websites and SEO with 2 Comments
5 Tips For Better Facebook Lead Ads

Why Use Facebook Lead Ads? Of the 14 different types of Facebook ad campaigns, Facebook Lead Ads are the best choice for painting contractors looking to generate new clients. The reason they are the best choice is simple, Facebook Lead Ads collect customer information and deliver it directly to your painting business. Better yet, the […]

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Using Images in your Social Media

By on April 10, 2016 in Social Media, Websites and SEO with 3 Comments
Using Images in your Social Media

Nowadays, people are spending more time on their phones than ever. In fact, marketers spent $8.3 billion on social media advertising in 2015 and 78% of companies say they have dedicated social media teams, according to Sprout Social. When it comes to social media marketing for painting contractors, it’s all about the visuals. While we […]

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4 Ways to Generate Leads for Painters Using Social Media

By on March 27, 2016 in Marketing, Social Media with 3 Comments
4 Ways to Generate Leads for Painters Using Social Media

 After a long, hard day’s painting and decorating, hitting your marketing hard is not always the first thing painters are keen to do. But if you’re striving to keep the work flowing or to expand your business, taking some time out of your working week to promote what you do is essential. You may already […]

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How can you create a painting newsletter customers actually read?

By on February 8, 2016 in Marketing, Social Media with 6 Comments
How can you create a painting newsletter customers actually read?

Did you know that companies using email to nurture leads generate 50% more high-quality leads? (source: Hubspot) Thus, if your painting business isn’t leveraging newsletters in your marketing strategy, you’re missing a quantifiable amount of revenue. DK Marketing Group has developed the following 6 keys to help ensure your newsletter program is successful: Develop Newsletter GoalsUsing a […]

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What Exactly Is Houzz?

By on December 6, 2015 in Social Media with 2 Comments
What Exactly Is Houzz?

 And Why Should You Be Using It? Let’s imagine for a second that you’re planning a home remodeling project; maybe a bathroom, kitchen, or combining a couple of small spaces into that large family room you’ve always wanted. Now imagine you could pour yourself a hot cup of coffee (or tea) and step into a […]

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Should I be on Pinterest?

By on September 27, 2015 in Social Media with 1 Comment
Should I be on Pinterest?

There are a lot of social media platforms available, and while it is important for every business to have a social presence, it’s impossible to be everywhere. This means that you have to choose the social media channels that are most appropriate for your business, then put in the time to make them a destination […]

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Equipment Essentials For Your Video Marketing

By on September 27, 2015 in Marketing, Social Media with 0 Comments
Equipment Essentials For Your Video Marketing

A while back we contributed an article on the importance of video in a painting company’s marketing strategy. Video is rapidly expanding on all social media platforms and our recent efforts to up our video marketing game have shown great promise. As a result of our last article, we know some companies are interested in […]

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If You’re Not Making Videos, You Should Be

By on September 4, 2015 in Blogging Tips, Marketing, Social Media with 1 Comment
If You’re Not Making Videos, You Should Be

The channels and content formats we use as a business to reach new customers is constantly evolving. To remain competitive, you have to stay with and ahead of digital marketing trends. One content format that has been around for years but keeps growing every year is video. The goal of this article is to explain […]

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15 Free SEO Tools Every Small Business Should Know About

15 Free SEO Tools Every Small Business Should Know About

After presenting SEO and Online Presence assessments to customers, many ask which tools we use to gather data and whether any of these tools are free. Although there are a countless number of SEO tools available, our experience is that many are misleading and ineffective. And if you’re making business and investment decisions based on […]

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Where to Find Blog Content

By on July 12, 2015 in Social Media with 4 Comments
Where to Find Blog Content

I often get asked by contractors where they can find blog content ideas to share with their readers . The truth is, ideas for finding great blog content are more abundant than ever, but you must dedicate a little time each week looking for them. From there, you take an idea you’ve seen online and use it […]

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