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Social Media

Using Social Media sites, blogging and SEO tips

The 5 Pillars to a Successful Local Digital Marketing Campaign – Part II

The 5 Pillars to a Successful Local Digital Marketing Campaign – Part II

Every painting company is unique, and every digital marketing campaign requires a unique strategy tailored to the needs of your business. With that said, there are consistent “pillars,” that together can work to help your painting business increase online traffic, leads, and sales. In part one of this two-part post, we discussed two of the […]

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Be Fully Engaged in Managing Your Reputation

Be Fully Engaged in Managing Your Reputation

Yelp. Google Reviews. Angie’s List. Ugh. Doesn’t it seem like everybody always has something to complain about? Studies have shown that, unfortunately, people are more likely to write a review of a negative experience than a positive one. So even if only one out of twenty jobs leaves a customer feeling unsatisfied, you might find […]

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How to Be Found On Google

How to Be Found On Google

As a website designer for painting contractors, the single biggest request that I receive when a client says they need a new website is that they need SEO. And it’s true: SEO is a fantastic way to generate more traffic to your website. It also is an asset – once you have a high ranking, […]

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5 Tips For Better Facebook Lead Ads

5 Tips For Better Facebook Lead Ads

By on October 16, 2016 in Marketing, Social Media, Websites and SEO with 2 Comments

Why Use Facebook Lead Ads? Of the 14 different types of Facebook ad campaigns, Facebook Lead Ads are the best choice for painting contractors looking to generate new clients. The reason they are the best choice is simple, Facebook Lead Ads collect customer information and deliver it directly to your painting business. Better yet, the […]

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Using Images in your Social Media

Using Images in your Social Media

By on April 10, 2016 in Social Media, Websites and SEO with 3 Comments

Nowadays, people are spending more time on their phones than ever. In fact, marketers spent $8.3 billion on social media advertising in 2015 and 78% of companies say they have dedicated social media teams, according to Sprout Social. When it comes to social media marketing for painting contractors, it’s all about the visuals. While we […]

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4 Ways to Generate Leads for Painters Using Social Media

4 Ways to Generate Leads for Painters Using Social Media

By on March 27, 2016 in Marketing, Social Media with 3 Comments

 After a long, hard day’s painting and decorating, hitting your marketing hard is not always the first thing painters are keen to do. But if you’re striving to keep the work flowing or to expand your business, taking some time out of your working week to promote what you do is essential. You may already […]

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How can you create a painting newsletter customers actually read?

How can you create a painting newsletter customers actually read?

By on February 8, 2016 in Marketing, Social Media with 6 Comments

Did you know that companies using email to nurture leads generate 50% more high-quality leads? (source: Hubspot) Thus, if your painting business isn’t leveraging newsletters in your marketing strategy, you’re missing a quantifiable amount of revenue. DK Marketing Group has developed the following 6 keys to help ensure your newsletter program is successful: Develop Newsletter GoalsUsing a […]

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What Exactly Is Houzz?

What Exactly Is Houzz?

By on December 6, 2015 in Social Media with 2 Comments

 And Why Should You Be Using It? Let’s imagine for a second that you’re planning a home remodeling project; maybe a bathroom, kitchen, or combining a couple of small spaces into that large family room you’ve always wanted. Now imagine you could pour yourself a hot cup of coffee (or tea) and step into a […]

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Should I be on Pinterest?

Should I be on Pinterest?

By on September 27, 2015 in Social Media with 1 Comment

There are a lot of social media platforms available, and while it is important for every business to have a social presence, it’s impossible to be everywhere. This means that you have to choose the social media channels that are most appropriate for your business, then put in the time to make them a destination […]

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Equipment Essentials For Your Video Marketing

Equipment Essentials For Your Video Marketing

By on September 27, 2015 in Marketing, Social Media with 0 Comments

A while back we contributed an article on the importance of video in a painting company’s marketing strategy. Video is rapidly expanding on all social media platforms and our recent efforts to up our video marketing game have shown great promise. As a result of our last article, we know some companies are interested in […]

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If You’re Not Making Videos, You Should Be

If You’re Not Making Videos, You Should Be

By on September 4, 2015 in Blogging Tips, Marketing, Social Media with 1 Comment

The channels and content formats we use as a business to reach new customers is constantly evolving. To remain competitive, you have to stay with and ahead of digital marketing trends. One content format that has been around for years but keeps growing every year is video. The goal of this article is to explain […]

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15 Free SEO Tools Every Small Business Should Know About

15 Free SEO Tools Every Small Business Should Know About

After presenting SEO and Online Presence assessments to customers, many ask which tools we use to gather data and whether any of these tools are free. Although there are a countless number of SEO tools available, our experience is that many are misleading and ineffective. And if you’re making business and investment decisions based on […]

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Where to Find Blog Content

Where to Find Blog Content

By on July 12, 2015 in Social Media with 4 Comments

I often get asked by contractors where they can find blog content ideas to share with their readers . The truth is, ideas for finding great blog content are more abundant than ever, but you must dedicate a little time each week looking for them. From there, you take an idea you’ve seen online and use it […]

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How Online Reviews Influence Customer Buying Decisions

How Online Reviews Influence Customer Buying Decisions

By on March 17, 2015 in Social Media with 5 Comments

It doesn’t matter what industry you work in these days, customer reviews have become an integral part of a consumer’s purchase or subscription process. When it comes to professionals who offer residential services, reviews are that much more important. After all, would you let someone with a spotty past work on your home? Despite having […]

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It takes a Facebook group…

It takes a Facebook group…

By on November 27, 2014 in Reader Spotlight, Social Media with 13 Comments

A funny thing happened on the way to the forum….. My name is Roger Coulter and I own and operate a small residential painting company in the northern suburbs of Chicago with roughly 15 years of experience. Painting is my life and I am fully committed to providing for my family through it. I have […]

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