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Using Social Media sites, blogging and SEO tips

How Online Reviews Influence Customer Buying Decisions

How Online Reviews Influence Customer Buying Decisions

By on March 17, 2015 in Social Media with 5 Comments

It doesn’t matter what industry you work in these days, customer reviews have become an integral part of a consumer’s purchase or subscription process. When it comes to professionals who offer residential services, reviews are that much more important. After all, would you let someone with a spotty past work on your home? Despite having […]

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It takes a Facebook group…

It takes a Facebook group…

By on November 27, 2014 in Reader Spotlight, Social Media with 13 Comments

A funny thing happened on the way to the forum….. My name is Roger Coulter and I own and operate a small residential painting company in the northern suburbs of Chicago with roughly 15 years of experience. Painting is my life and I am fully committed to providing for my family through it. I have […]

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You had me at hello…

You had me at hello…

By on October 3, 2014 in Social Media with 0 Comments

The Art of Social Media I was lucky enough to get an advance copy of Guy Kawasaki’s book, “The Art of Social Media” recently. The first thing I read  was this: Do not follow where the path may lead. Go instead where there is no path and leave a trail. Ralph Waldo Emerson That’s always […]

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Top 5 Strategies for Succeeding on Houzz

Top 5 Strategies for Succeeding on Houzz

By on June 17, 2014 in Social Media with 5 Comments

Marketers pledge all the time about the importance of social media and how you should incorporate the use of it into your marketing campaign. There are a lot of markets where social channels are pretty easy to work with, but when it comes to the painting industry that’s not always true. It can be difficult […]

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How to Market Your Painting Business on Snapchat

How to Market Your Painting Business on Snapchat

By on May 25, 2014 in Social Media with 0 Comments

Are you using Snapchat to market your painting business yet? If the answer is no, you’re missing out big-time. Snapchat is taking hold of the mobile market. In 2013 one of the app’s co-founders Evan Spiegal reportedly turned down a $3 billion acquisition offer from Facebook. Surely, this highlights the confidence the young entrepreneur has […]

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Expand Your Social Presence by Sharing More Images

Expand Your Social Presence by Sharing More Images

By on March 16, 2014 in Social Media with 8 Comments

These days, businesses need to have a presence on social media if they wish to remain competitive over the long term. That’s because, according to recent research, 93 percent of marketers are leveraging communication tools to promote their businesses. Humans are very visual creatures. Our inclination toward the visual could explain why, for example, posts […]

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How Your Business Can Start Using Pinterest Place Pins

How Your Business Can Start Using Pinterest Place Pins

By on January 23, 2014 in Social Media with 7 Comments

It’s no secret that Pinterest is a rising star in the social media world, posting big gains and offering plenty of novel opportunities for people and businesses alike to promote and express themselves. Pinterest’s newest offering, called Place Pins, saw its debut in November of 2013, and has left people in a number of industries […]

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Visual Marketing: Using Instagram to Promote Your Business

Visual Marketing: Using Instagram to Promote Your Business

By on December 24, 2013 in Social Media with 4 Comments

Even though Instagram is about delivering images, videos and media-based content to your followers, it’s also a great place for many businesses to focus their marketing efforts. The benefits of those visual media features come to light when you have a business or product that needs to be seen in order to be appreciated. When […]

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Creating a Contest on Facebook: Should You Make a Timeline Contest or an App Contest?

Creating a Contest on Facebook: Should You Make a Timeline Contest or an App Contest?

By on October 4, 2013 in Social Media with 3 Comments

Third-party apps were the gold standard (and only applicable method) of holding Facebook contests. However, the new changes made two additional options: timeline contests and Facebook app contests. For many painting businesses it can be difficult to determine which one to utilize. Timeline Contest Timeline contests will suit small businesses better than it would suit […]

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Facebook’s New Contest Guidelines and How They Benefit You

Facebook’s New Contest Guidelines and How They Benefit You

By on October 1, 2013 in Social Media with 0 Comments

Facebook has been intent on keeping promotions to a minimum throughout the past several years. A company could only promote themselves and hold contests and sweepstakes through the use of third-party apps. Users were unable to like or comment on these links to enter themselves as part of the promotion. Businesses struggled to utilize the […]

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How to Utilize Social Media as a Customer Service Tool

How to Utilize Social Media as a Customer Service Tool

By on August 29, 2013 in Social Media with 0 Comments

While social media has developed into an important tool for marketers, it is also an excellent medium for providing customer service. Traditionally, call centers, help desks and online chat applications have been the avenues through which companies offer customer service. Despite the effectiveness of these service options, social media presents itself as a much more […]

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5 Ways to Gain a Colorful Following on Pinterest

5 Ways to Gain a Colorful Following on Pinterest

By on June 5, 2013 in Social Media with 8 Comments

The internet is evolving to be more and more social, and as different social networks mature and grow in size, you have more and more opportunities to get your business out there. But in the painting industry, you have a relatively unique advantage – you’re situated in a highly-visual industry. Why not promote your business […]

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Social Media Dashboards

Social Media Dashboards

By on May 14, 2013 in Social Media, Uncategorized with 2 Comments

Social media marketing got you down? Save time and energy using a social media marketing dashboard. Does your social media marketing plan leave you exhausted and take too much time?  All that liking, sharing, tweeting,  pinning, and jumping from app to app leave you with little time for other tasks?  By now we know that social […]

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Like Me and You Will Love Me

Like Me and You Will Love Me

By on April 27, 2013 in Social Media with 5 Comments

Using Facebook To Build Your Business When I first joined Facebook three years ago, it was a means to managing a page for my business which I naively thought would be a source of loads of new business. When that didn’t happen I assumed it was because I didn’t have enough likes. The poor man’s […]

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I read it on the Internet, it must be true!

I read it on the Internet, it must be true!

By on August 13, 2012 in Published Articles, Social Media with 0 Comments

Or is it? In a recent issue of the The Paint Contractor Magazine, I talked about the internet and the information we find, and our own online reputations. Here are a few excerpts:   Fact vs Fiction? How do you know what is real information or just someone’s biased opinion? How do you determine the authenticity of […]

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