The Online Resource for the Painting Industry

Uncategorized

Experience More Love With Video Marketing

Experience More Love With Video Marketing

By on March 26, 2017 in Marketing, Social Media, Uncategorized with 0 Comments

Have you considered Video Marketing to sell your paint service or product? You should! A recent survey that includes 230 marketing professionals and online consumers showed over 60% of businesses said they use video marketing. Over 90% said they will start using or increase their video marketing. An average of 61% of consumers said they […]

Continue Reading »

Getting to Know You: Nigel Costolloe

Getting to Know You: Nigel Costolloe

  Nigel Costolloe is both the owner of Catchlight Painting and one of their estimators. Nigel trained as an apprentice painter in California and continues to study the evolving science of coating adhesion and failure. He is active regionally and nationally in the Painting and Decorating Contractors of America (PDCA) as a leader, speaker and […]

Continue Reading »

Google AdWords 101: Dynamic Ad Text For Mobile Devices

Google AdWords 101: Dynamic Ad Text For Mobile Devices

By on February 2, 2017 in Marketing, Uncategorized, Websites and SEO with 2 Comments

What exactly is dynamic ad text? The easiest way to understand dynamic ad text is with a quick example. Consider the following scenarios: A property manager pulls out their iPhone and searches “local painting contractor”. At the same time, a homeowner runs the same search on their laptop. Now consider these two potential headlines for […]

Continue Reading »

Be Fully Engaged in Managing Your Reputation

Be Fully Engaged in Managing Your Reputation

Yelp. Google Reviews. Angie’s List. Ugh. Doesn’t it seem like everybody always has something to complain about? Studies have shown that, unfortunately, people are more likely to write a review of a negative experience than a positive one. So even if only one out of twenty jobs leaves a customer feeling unsatisfied, you might find […]

Continue Reading »

National Painting Week

National Painting Week

By on May 22, 2016 in Uncategorized with 4 Comments

Many of our readers have created their own Paint it Forward programs. Josh and his team at Allbright Painting is a great example. Another is Neubert Painting, they have been serving their community for years. Hats off to these and other businesses who have the resources (time, money and staff) to undertake this level of […]

Continue Reading »

PDCA Expo 2016

PDCA Expo 2016

By on March 9, 2016 in Uncategorized with 0 Comments

The PDCA Expo is off to a great start in New Orleans, if this morning is any indication of the caliber of speakers and presentation topic, there is still much to be learned and value by attending! Chris Schank, PDCA Educator started off by welcoming everyone to the Hilton and with breakfast and tips on […]

Continue Reading »

Do you need a website?

Do you need a website?

By on December 6, 2015 in Uncategorized, Websites and SEO with 0 Comments

I recently noticed Devyn (Owner of DE Web Designs) giving advice to members at a popular paint forum I visit and was impressed with his responses. He has created a website generator that can create a professional looking website for a minimal monthly cost and optimize it, a challenge for many paint contractors. I was […]

Continue Reading »

Sherwin-Williams ColorSnapⓇ

Sherwin-Williams ColorSnapⓇ

By on September 7, 2015 in Press Releases, Uncategorized with 0 Comments

Sherwin-Williams Launches Breakthrough System to Simplify Color Selection  ColorSnap® integrates online and offline tools, and includes new in-store display  CLEVELAND (Aug. 25, 2015) – Sherwin-Williams introduces its latest innovation: ColorSnap®, the company’s most comprehensive, integrated color selection system ever offered. Designed to help consumers and professionals make confident and efficient paint color selections, ColorSnap includes […]

Continue Reading »

Social Media Dashboards

Social Media Dashboards

By on May 14, 2013 in Social Media, Uncategorized with 2 Comments

Social media marketing got you down? Save time and energy using a social media marketing dashboard. Does your social media marketing plan leave you exhausted and take too much time?  All that liking, sharing, tweeting,  pinning, and jumping from app to app leave you with little time for other tasks?  By now we know that social […]

Continue Reading »

Where do you want to go and how do you get there? Business Plans!

Where do you want to go and how do you get there? Business Plans!

What are your business plans for 2013? The last few weeks have been tough; you have had to lay guys off because of the winter, you are struggling to fill up your board, you wonder if you will make it through the months ahead. Of course you will!  This is because you are in the […]

Continue Reading »

PDCA Residential Forum

PDCA Residential Forum

By on August 7, 2012 in Uncategorized with 3 Comments

Belonging to a professional organization can provide resources to any painting company, PDCA is a great example. There  are many services that they offer, such as: Contractor College Find a Painter Industry news There are many benefits to belonging to this type of of group. Another example is the upcoming event event in Chicago, Advanced Shop Talk […]

Continue Reading »

It’s been a year for BP!

It’s been a year for BP!

By on June 11, 2012 in Uncategorized with 6 Comments

Dear Contributors and Readers, Blogging Painters is now celebrating its first anniversary. In that short time, the site has become a valuable and essential online resource for the painting industry. We couldn’t have done it without you and we are grateful and appreciative. When we launched BP we hoped it would be a place for […]

Continue Reading »

On Hiring A Consultant…

On Hiring A Consultant…

By on April 10, 2012 in Uncategorized with 10 Comments

I have been in the painting business for 30 years. Like many of us “old dogs” change is a foreign word analogous to using waterborne finishes on interior trim. Nevertheless, I would like to think wisdom is one of our strengths, and the waterborne finishes are actually quite nice, therefore I have accepted change into my business operations as well.

Continue Reading »

Offering Your Customers A Full Spectrum of Color Choices

Offering Your Customers A Full Spectrum of Color Choices

By on March 29, 2012 in How we use Color., Uncategorized with 11 Comments

If you are a painter that likes to keep on top of trends, the latest one to emerge in color and paint is something called full-spectrum color. Basically it is color created from a minimum of five colorants and without the use of black or gray in the mix. The result is richer and bolder […]

Continue Reading »

Comfort Food, Comfort Colors

Comfort Food, Comfort Colors

By on March 27, 2012 in How we use Color., Uncategorized with 2 Comments

A warm, steaming cup of coffee, mashed potatoes, macaroni and cheese, chicken soup, these are all foods that are very comforting – they make us feel good! That’s what we want in our homes, color that makes us feel good. What are those “feel good” colors? Grab your coffee, sit down and come with me. […]

Continue Reading »

Top