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Experience More Love With Video Marketing

By on March 26, 2017 in Marketing, Random Thoughts, Social Media with 0 Comments
Experience More Love With Video Marketing

Have you considered Video Marketing to sell your paint service or product? You should! A recent survey that includes 230 marketing professionals and online consumers showed over 60% of businesses said they use video marketing. Over 90% said they will start using or increase their video marketing. An average of 61% of consumers said they […]

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5 Facebook Ad Targeting Tips For Painters

By on March 18, 2017 in Daily Pick, Marketing, Social Media with 2 Comments
5 Facebook Ad Targeting Tips For Painters

Successful Facebook Ads Start With The Right Audience If your goal is to repaint residential homes would you spend money marketing to people who live in apartments? Running Facebook without building a specific audience using Facebook ad targeting is no different than marketing house painting to apartment tenants. Facebook ad targeting gives painting contractors the […]

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Getting to Know You: Nigel Costolloe

Getting to Know You: Nigel Costolloe

  Nigel Costolloe is both the owner of Catchlight Painting and one of their estimators. Nigel trained as an apprentice painter in California and continues to study the evolving science of coating adhesion and failure. He is active regionally and nationally in the Painting and Decorating Contractors of America (PDCA) as a leader, speaker and […]

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Paint Training Made Easy

By on December 26, 2016 in Press Releases, What's New with 0 Comments

There is no doubt, the world is changing. In some categories, the paint world hasn’t kept up. Critical skill and knowledge standards that painters need have not evolved into reliable digital form. There are plenty of marketing, estimating and sales resources, but online paint training options for crews in the field remains behind. Paint contractors […]

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4 Strategies for Maximizing Word of Mouth Painting Referrals

4 Strategies for Maximizing Word of Mouth Painting Referrals

In the service industry, existing customers are your bread and butter and you need to make sure they have an amazing experience. Yes, you might get additional business from them for add-on work, but that’s not how they are most valuable. According to a Nielsen survey, people are FOUR TIMES more likely to buy when […]

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Better Display Ads For Your Painting Business

By on November 6, 2016 in Marketing, Websites and SEO, What We Do, What's New with 3 Comments
Better Display Ads For Your Painting Business

Display ads are a great way for painting contractors to boost their brand awareness and drive more online leads. They are very affordable, easy to set up, and the argument can be made that every contractor needs to be using retargeted display ads. For painting contractors already using display or retargeted ads, or considering setting […]

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Solve Business Problems in Half the Time

Solve Business Problems in Half the Time

Defeat Twice as Many Problems in the Same Amount of Time! Solutions to paint business problems these days seem to be measured in 50 and 100% increments. Sometimes, reality works in different sized chunks than “twice as many” and “half as many”. While I love big picture thinking, when you are in the forest, you […]

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Hiring, Firing and Training

By on October 16, 2016 in Random Thoughts, What We Do with 2 Comments
Hiring, Firing and Training

There are several things to consider when you think about what type of work you want to do. Generally speaking, it’s better to do a few things well rather than trying to do it all. Consider what types of work are available in your area, what you are best equipped to do and what it […]

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Getting to Know You: Noah Winkles

By on October 12, 2016 in Random Thoughts, Reader Spotlight with 0 Comments
Getting to Know You: Noah Winkles

Noah, Nate and Chuck Winkles Noah Winkles was born and raised in Santa Maria, California and has lived his entire life in Santa Barbara County. Growing up, Noah had a passion for sports and played football, baseball, and basketball. When Noah wasn’t playing on a team or a pickup game with his brother, he was […]

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Josh Abramson: Key Takeaways Learned Over 29 Years

Josh Abramson: Key Takeaways Learned Over 29 Years

Over the past 29 years, Josh has grown to become an industry leader through his nationwide speaking engagements, humanitarian efforts, and the innovative products he has developed for the painting industry as a whole.

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How to set up a Painting Business

How to set up a Painting Business

So, you have been working as a painter for some time now and you are looking to venture out on your own, find your own clients and manage your own projects. You have perhaps also competed a few jobs and are wondering “where to from here”? How do I find enough work to keep me busy and […]

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How to Market your Painting Business Online

By on July 16, 2016 in Daily Pick, Random Thoughts, What's New with 0 Comments
How to Market your Painting Business Online

Do you want to give your client list a boost without spending a fortune on marketing and advertising? Going digital is a great, low-cost way to turn idle hours into more work than you can handle. These tips will help you to successfully market your painting business online… 1. Create a Hub If you come […]

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Catchlight Painting Y.E.S Program

By on July 7, 2016 in Random Thoughts, What's New with 0 Comments
Catchlight Painting Y.E.S Program

How We Ran a Successful Community Based Promotion as a Local Business   At Catchlight Painting, we’re always looking for creative ways to raise awareness of our residential painting company and our desire to be recognized as a community partner. When DYB business coach, Steve Burnett shared an initiative he’d used successfully to brand his […]

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Do you need help finding quality painters?

Do you need help finding quality painters?

Our mission is a big undertaking To give every Paint Contractor in North America instant access to quality Painters in their local area. If you are a Painting Contractor or a company in need of hiring painters, you can register for free at Painter Job Hub Within minutes you can connect with available Painters in […]

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What if you actually love what you do?

By on July 1, 2016 in Random Thoughts with 8 Comments
What if you actually love what you do?

Craftsman vs. Entrepreneur I approached the PDCA expo in New Orleans with a naïve attitude. This became clear to me as I presented both my educational topic and my argument in the ‘throw down’ debate. I tailored these presentations to people like me: someone who has strong business acumen and someone who leads their crew […]

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