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EMERALD® LINE WITH URETHANE TRIM ENAMEL

By on February 18, 2017 in Press Releases with 2 Comments

SHERWIN-WILLIAMS EXPANDS EMERALD® LINE
WITH URETHANE TRIM ENAMEL
Emerald interior/exterior waterbased cabinet, door and trim enamel provides an
enduring and premium appearance

CLEVELAND — Sherwin-Williams has expanded the Emerald family of products, its finest interior and exterior paints, with the new Emerald® Interior/Exterior Waterbased Urethane Trim Enamel. It’s perfect for cabinet, door and trim projects where hardness, adhesion and durability are primary considerations. Emerald Urethane Trim Enamel delivers the look and feel of an oil-based enamel with the convenience of a waterbased formula. Not only does it perform well inside, it has excellent color and gloss retention for exterior applications. The new product will be available in the first quarter of 2017.

“When looking for the best, our customers look for Emerald,” said Steve Revnew, senior vice president of product innovation, Sherwin-Williams. “By expanding the line with a trim enamel, we can continue to provide our customers with unparalleled paint for even more applications. This new product is a premier option with outstanding flow and leveling for a smooth, streak-free and uniform finish — a perfect addition to the Emerald family.”

Emerald Urethane Trim Enamel is a waterbased urethane modified alkyd, easy to apply and designed for both interior and exterior use. Unlike many oil-based paint alternatives, it resists yellowing, has excellent block resistance and maintains brilliant color and sheen.

An ideal upgrade option, the enamel is available in satin, semi-gloss and gloss sheens, comes in a wide variety of colors and meets the most stringent VOC regulations. For more information, visit Sherwin-Williams.com.

Ask Sherwin-Williams™
For more than 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,100 neighborhood stores across North America. Sherwin-Williams has been ranked “Highest in Customer Satisfaction among Paint Retailers, Four Years in a Row” in the J.D. Power 2016 Paint Satisfaction Study℠. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest and Instagram.

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There Are 2 Brilliant Comments

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  1. Wayne Toussaint says:

    Will it come in ultra deep base?
    I refuse to use all surface enamel, I usually go to Ben Moore

    • Chris Haught says:

      Wayne, my source at SW says this,
      “Emerald Urethane Trim Enamel will come in Satin, Semi-Gloss and Gloss sheens, with High Hide White, Extra White, Deep and Ultradeep bases.”
      Let us know if you try it!

We would love to hear what you think!

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