The Blogging Painters http://bloggingpainters.com The Online Resource for the Painting Industry Wed, 28 Jun 2017 03:39:00 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 24038750 Vip Clip http://bloggingpainters.com/vip-clip/ http://bloggingpainters.com/vip-clip/#respond Sun, 04 Jun 2017 20:36:35 +0000 http://bloggingpainters.com/?p=32580 Sal Mangeri from Valley Pro Products has been a long time friend of Blogging Painters, he shared his bucket liners years ago and has now offered samples of his Vip Clip to members. We love to see painters that are inventing items to help others and increase efficiency! See what our readers think about them!

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Sal Mangeri from Valley Pro Products has been a long time friend of Blogging Painters, he shared his bucket liners years ago and has now offered samples of his Vip Clip to members. We love to see painters that are inventing items to help others and increase efficiency!

See what our readers think about them!

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PEP’s New Features Focus on Process and Productivity http://bloggingpainters.com/peps-new-features-focus-process-productivity/ http://bloggingpainters.com/peps-new-features-focus-process-productivity/#respond Sun, 04 Jun 2017 19:11:32 +0000 http://bloggingpainters.com/?p=32531 The folks at PEP Cloud have been busy adding new features to the program to streamline the estimating process. It’s easier than ever to build detailed estimates, follow up with clients, and track jobs from start to finish. Here are some highlights Estimating Forms Populating the estimate with all the tasks that you’re going to […]

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Marge Parkhurst

Marge Parkhurst, owner of Painting By Marge and PEP Estimating Solutions, is a prominent painting contractor in the high-end residential market of Litchfield County, Connecticut. She has presented seminars at various PDCA conventions and Sherwin Williams pro shows. She has been featured in many industry magazines including Professional Painting Contractor, American Painting Contractor, PWC, and Rental Products News.

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The folks at PEP Cloud have been busy adding new features to the program to streamline the estimating process. It’s easier than ever to build detailed estimates, follow up with clients, and track jobs from start to finish.

Here are some highlights

Estimating Forms

estimating

Populating the estimate with all the tasks that you’re going to do is tedious if you have to go one item at a time. But what if you could call up all the items related to a specific task at once? And what if the items were already set to your preferences, including materials? And what if the standard notes you want to include are already there? Well that’s what happens with PEP’s Estimating Forms. Provide some basic measurements and let the program calculate quantities for you. These are completely customizable – estimate using production rates, by the hour, by the square foot.

Automated Customer Follow-up with eBids

Don’t let customers fall through the cracks. And don’t lose sleep worrying about whether you forgot to follow up with someone. Automate your customer follow-up process and relax!

  • Use an automated customer follow-up campaign to solve the problem of remembering to touch base with clients after you send them an eBid. Just set it and forget it. Your customer will receive the emails in the campaign sequence automatically.
  • You can set up a “Thank You” message when you send the eBid. Down the road, when your client accepts, she’ll automatically receive an email from you saying Thanks (and whatever else you want to include in the message). She knows her project is important to you because you responded right away, even on a weekend. Way to go!
  • Some customers love to play What If. What if you don’t paint the trim? What if I strip the wallpaper myself? Well guess what: you can put your client in the driver’s seat with the Pick & Choose automation. It gives customers the ability to manipulate the bid and answer their own questions rather than having to wait for you to make updates.

Pipeline & Calendar

estimatingTrack jobs from start to finish with PEP’s Pipelines. Pipelines make it quick and easy to see where jobs are in the sales process. When the job is won, schedule it on the calendar right in PEP, assign the work to a specific crew, sync with Google, and monitor work on the Work Pipeline.

Customer Service and Video Tutorials

estimatingIf you have a question, PEP’s great about responding to emails (even on weekends). You can fire off a question right from the Help section of the software. But if you’re the kind of person who wants to see how something is done, to walk through it step-by-step, PEP’s Video Tutorials are for you. Videos are organized by topic and before you even click on one, you know in advance what the time commitment is.

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Marge Parkhurst
Marge Parkhurst, owner of Painting By Marge and PEP Estimating Solutions, is a prominent painting contractor in the high-end residential market of Litchfield County, Connecticut. She has presented seminars at various PDCA conventions and Sherwin Williams pro shows. She has been featured in many industry magazines including Professional Painting Contractor, American Painting Contractor, PWC, and Rental Products News.

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Digital PR: Effective Ways to Get the Word out There http://bloggingpainters.com/digital-pr-effective-ways-get-word/ http://bloggingpainters.com/digital-pr-effective-ways-get-word/#respond Sun, 04 Jun 2017 18:22:55 +0000 http://bloggingpainters.com/?p=32505   Nowadays, people spend most of their time online and the Internet became their main source of information. However, for businesses and marketers, spreading the word online is quite difficult. This is mostly because the Internet is a crowded place and tons of news and information are pushing their way to the top every day. […]

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  Nowadays, people spend most of their time online and the Internet became their main source of information. However, for businesses and marketers, spreading the word online is quite difficult. This is mostly because the Internet is a crowded place and tons of news and information are pushing their way to the top every day.

video marketingWhether you’re promoting a business or trying to inform people about some news or topic, spreading the word will demand a lot of effort and you must cover the most, if not all channels, in order to spread the news you want. Be that as it may, marketers never seem to run out of ways or ideas to effectively promote something. As daunting as the process may seem, all the effort placed in promotions, is worth it at the end.

Here are a few ways to get the word out there.

Start a blog

Blogging is one of the most effective ways for any news to spread over the Internet and many people use this method to inform the public about various topics or industry related news. Not only that, but people often look for blogs, in order to inform themselves about something that interests them. With that in mind, if you want an effective way of getting the word out there, then blogging is the way to go.

However, for blogging to be as effective as possible, you must first put some effort into it and build a solid online reputation. To achieve this, you must supply your viewers with relevant, informative and entertaining content, which will help you build a community of followers. Also, make sure you collaborate with popular bloggers in your niche and score some guest posts on different blogs or websites. After you have built your reputation, you can leverage your blog to spread the word more easily.

Email outreach

Email is still one of the best ways of spreading the word and establishing relations with various people online that can help you do the same. In order to successfully endorse an email outreach you must know how to compose an effective email that will generate the desired result.

For instance, make sure you research the person you want to contact, by checking out their social network profiles or by researching them online. You should do your best to familiarize yourself with your contacts, as much as possible before actually contacting them. That will help you personalize an email and start a conversation that will benefit your agenda. Make appropriate email strategy

Moreover, you should make yourself known to your contact as well, by at least following them on social media, because no one likes an email from an unknown person. Also, make sure you are on point with your intentions and that you don’t overwhelm your contact with senseless information.

Composing the right email will help you expand your network of associates and establish relationships with influential people in your industry, who will help you promote your news or get the right message out there.

Leverage social media

Social media is the hub of information and various marketers use these platforms to promote businesses, marketing campaigns, sales etc. If you want to spread the news fast or increase your visibility, then social media can be of a great assistance in that matter. You can leverage social media to promote your products, services or to increase your brand’s visibility and recognition.

However, running an effective social media marketing campaign can be costly and you may have to pour additional funds in order for it to succeed.

Social networks allow you to build a relationship with your audience and communicate with them more personally. Also, you can use different social media channels to promote your business, but the most effective way is to focus on the channels inhabited by your target audience.

Use the power of the video

Video marketing is on the rise, in both popularity and efficiency, as marketers focus more on using the video in their campaigns. Not only that, but consumers prefer watching video content to reading texts. This is mostly because video enables marketers to deliver a message quickly and effectively, while reading texts or browsing images can take more time.

Moreover, most of the consumers browse the web using their mobile devices and video format is convenient for them to stay updated. If you want to promote you business or send a clear message out to your audience, then you should start leveraging video in your promotional campaigns.

Getting the word out there is difficult and time-consuming work. However, there are plenty of ways to leverage new technologies and online features to effectively promote almost anything. All that’s required is for you to find the solution that suits you the best.

Raul Harman’s is a IT consultant and a writer who has a lot of experience about innovations in all aspects of digital technology and online marketing. IoT and the world of mobile devices have been his focus in the previous years. Raul is a passionate runner and adventure seeker. Every spare moment he loves to spend in nature. He is a regular contributor on Technivorz blog.

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Calling all color enthusiasts! http://bloggingpainters.com/calling-color-enthusiasts/ http://bloggingpainters.com/calling-color-enthusiasts/#respond Mon, 08 May 2017 00:36:28 +0000 http://bloggingpainters.com/?p=16986 SHERWIN-WILLIAMS CONVERTS DIGITAL COLOR INTO FRESH COATS OF PAINT FOR A GOOD CAUSE Company to turn donated digital color into coats of paint for communities in need leading up to National Painting Week CLEVELAND (May 2, 2017) — Calling all color enthusiasts! Starting today, Sherwin-Williams is issuing a challenge to easily and temporarily remove color […]

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SHERWIN-WILLIAMS CONVERTS DIGITAL COLOR INTO FRESH COATS OF PAINT FOR A GOOD CAUSE

Company to turn donated digital color into coats of paint for communities in need leading up to National Painting Week

CLEVELAND (May 2, 2017) — Calling all color enthusiasts! Starting today, Sherwin-Williams is issuing a challenge to easily and temporarily remove color from social media photos, web browsers and personal websites.

It is all part of an effort to showcase the impact color has in our lives and to get DIYers ready for National Painting Week later this month. But wait, there’s more: Sherwin-Williams will turn all digital color “donations” into fresh coats of paint for deserving community organizations during National Painting Week, May 19-29 and throughout the year.

“Sometimes, we don’t appreciate something until it’s gone, and that applies to color as well,” said Ellen Moreau, senior vice president, marketing communications at Sherwin-Williams. “For several years now, Sherwin-Williams has been celebrating the benefit of a fresh coat of paint with National Painting Week. This year, we’re inviting our fans to get involved in a new way, and for a good cause, as we illustrate the role color plays in our communities, homes and everyday lives.”

How it works

Visitors to DonateYourColor.com will have three options for donating: giving the color from a photo that can be easily shared on their social media channels; searching the internet in black and white with a Chrome browser extension; or, turning a personal website into black and white with an easy-to-use application. Depending on the option a user chooses, Sherwin-Williams will donate between 500 and 5,000 square feet of paint.

Participants who donate will be in good company, joining DIY influencers Vintage Revivals, Curbly, City Farmhouse and Thistlewood Farms, plus Apartment Therapy, Brit+Co and many others who are donating their color from website home pages, social media sites and more. 

In addition, as part of National Painting Week, an annual celebration of protecting and beautifying the things and places we love, Sherwin-Williams employees will volunteer their time and expertise to revitalize spaces throughout the U.S. and Canada. Sherwin-Williams will also be sharing findings from proprietary research on color preferences, expert advice from Sherwin-Williams director of color marketing Sue Wadden, and key insights from color psychologist, Dr. Sally Augustin.

To get involved or for more information on how to donate your color, visit DonateYourColor.com. For more information on Sherwin-Williams products and services, or National Painting Week, visit: NationalPaintingWeek.com.

Ask Sherwin-Williams
For more than 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,200 neighborhood stores across North America. For more information, visit sherwin-williams.com.

Join Sherwin-Williams on Facebook, Twitter, Pinterest, and Instagram.      

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Easiest Guide to Doing SEO On YouTube Via Content Marketing http://bloggingpainters.com/easiest-guide-seo-youtube-via-content-marketing/ http://bloggingpainters.com/easiest-guide-seo-youtube-via-content-marketing/#respond Sun, 07 May 2017 23:25:29 +0000 http://bloggingpainters.com/?p=16937 For a business, it’s important to know the ingredients of an effective video optimization strategy. How can you maximize YouTube’s reach to attain your business goals?

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Why Your Business Should Be On YouTube Now

In April 2005, a nineteen-second video of a man in San Diego Zoo was uploaded on YouTube. “Me at the zoo,” uploaded by the site’s cofounder Jawed Karim, is the first-ever video on the video-sharing platform. “It played a pivotal role in fundamentally altering how people consumed media and helped usher in a golden era of the 60-second video,” according to The Los Angeles Times.

Today, almost a third of the global population watch a billion hours of YouTube’s content every day.

Imagine reaching out to millions of people via a two-minute video. How many “ordinary” people turned into instant celebrities earning real money for their unique and engaging video content? A lot. YouTube, a Google-owned company, claims that the number of channels earning six figures annually on its site is up 50 percent year-on-year.

For a business, it’s important to know the ingredients of an effective video optimization strategy. How can you maximize YouTube’s reach to attain your business goals?

Local SEO 101

Photo courtesy of Ingo Joseph via Pexels

Search engine optimization (SEO) is a set of processes used to increase the amount of visitors in a website. This is done by obtaining a high position in search results pages (SERPs). Google, the world’s most powerful search engine, uses clues in ranking pages. These signals guide it in returning the best results for every query. Local SEO, which is geographic, is relevant to businesses. This involves strategies that allows companies to offer their goods and services to customers at the exact time they’re looking for such offering. A family in Asheville, North Carolina, searching for painting services will need a company within the vicinity.

Google uses 200 signals in ranking pages. These include keywords, backlinks, freshness of content, user-friendly layout, and site updates. For local SEO, Google ranks pages based on relevance, distance, and prominence. Relevance is how well a listing matches a user’s query. This can be attained by keeping your citations or NAP (name, address, phone numbers) complete and updated. Distance is how far a local listing is from the location term used in a search. Making your citations detailed and consistent across the web can help. Prominence is how popular a business is. This is influenced by the information about a business in articles, directories, and other online materials.

SEO and content marketing

local citations

A local business’ prominence is a Google metric in ranking webpages. What makes a place prominent online is affected by factors that make it popular offline? A restaurant in existence for generations and attained a “landmark” status will likely get higher ranking on SERPs than one that just opened. This prominence a business earned over the years is reflected in local SERP ranking. Businesses that haven’t reached this level yet may use two powerful tools: SEO and content marketing.

Content marketing boosts engagement rates

seo

Content marketing involves the creation and sharing of blogs, videos, and other online materials that does not explicitly promote a brand, but intended to stimulate interest on a business and its offerings. IBM’s Digital Experience Survey revealed that 56 percent of marketers believe that personalized content promotes higher engagement rates. Consumers choose brands that they can relate to. They want products and services that reflect their values and sensibilities. Global brands such as Nike, Amazon, and Coca-cola have mastered the art of marketing in this age where content is king.

“Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they’d respond. That empathy comes out in content that resonates with your audience”
Rand Fishkin of Moz.

Video content, the “mega trend”

video content

A study by research firm Melcrum shows that 96 percent of communication experts consider video as an important tool in communicating ideas within an organization. Videos can easily translate complex ideas into digestible messages and encourage action. Compared to articles with texts and static images, videos are better in capturing attention and maintaining interest. No wonder Facebook, the world’s largest social network, considers this platform as a “mega trend.”

“Consumer video is exploding on our platform as Mark [Zuckerberg] was talking about, and that really creates ad opportunities,” said Sheryl Sandberg, Facebook chief operating officer.

What makes an effective video content?

Google’s ranking guidelines are your compass in developing YouTube content marketing strategies that will boost your local SEO. In creating videos, take note of these tips:

  1. Create engaging content with a real story. People no longer respond well to traditional advertising. If you’re targeting an audience in a multi-racial and multicultural region, feature content hinged on diversity and inclusiveness.
  2. Make not only appealing, but also useful content. Tutorials are how-tos are in-demand on YouTube. You can produce videos that can incorporate your products and services in users’ everyday lives. Provide valuable and unique insights.
  3. The average length of videos watched on YouTube is five minutes. If you can compress your message in less than five minutes, the better.
  4. Complete the details under the video description portion. It’s advisable that you place pertinent keywords. Include your citations and links to your website, social network, etc.
  5. Post regular video updates. Google considers recency of content in ranking webpages.
  6. Share your YouTube videos on other channels such as blogs, social networks, and partner websites.
  7. Ensure your videos are mobile-friendly.

Most importantly, comply with Community Guidelines, Technical Guidelines, and Advertising Policies. You wouldn’t want your videos and/or YouTube channel taken down by administrators.

video marketingYouTube is only one of the various digital marketing platforms available to businesses. Technology has democratized marketing and advertising, allowing international brands and neighborhood start-ups to reach out to their target audience via similar platforms. It’s your job to explore and master SEO, local SEO, content marketing, and other digital marketing techniques to stay in the competition. Be open to changes, innovate, and keep on learning.

Finally, don’t be afraid to commit mistakes.

As Thomas Edison once said, “I have not failed. I’ve just found 10,000 ways that won’t work”

Anna Rodriguez is a manager and a passionate writer. She writes about investment, home improvement, green sustainability, business and tech innovations. She owns Homey Guide Blog. You can follow her at @annrodriguez021

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SHERWIN-WILLIAMS INTRODUCES EXTREME COVER™ http://bloggingpainters.com/sherwin-williams-introduces-extreme-cover/ http://bloggingpainters.com/sherwin-williams-introduces-extreme-cover/#respond Sun, 30 Apr 2017 18:54:13 +0000 http://bloggingpainters.com/?p=13386 A NEW STAIN BLOCKING PAINT AND PRIMER IN ONE CLEVELAND (April 24, 2017) — Sherwin-Williams unveils Extreme Cover™ Stain Blocking Paint and Primer, an all-in-one solution that features excellent blocking against common stains such as grease, grime, food and cigarette smoke. In addition to outstanding stain resistance, Extreme Cover Stain Blocking Paint and Primer in […]

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A NEW STAIN BLOCKING PAINT AND PRIMER IN ONE

CLEVELAND (April 24, 2017) — Sherwin-Williams unveils Extreme Cover™ Stain Blocking Paint and Primer, an all-in-one solution that features excellent blocking against common stains such as grease, grime, food and cigarette smoke. In addition to outstanding stain resistance, Extreme Cover Stain Blocking Paint and Primer in One reduces the need for priming in multi-family, commercial property management and residential repaint jobs, saving time and resources.

extreme cover“Property managers and residential paint contractors have many things to consider in keeping resident satisfaction up and costs down,” said Steve Revnew, senior vice president of product innovation, Sherwin-Williams. “By creating Extreme Cover, we’re providing another smart option for our professional customers that results in increased efficiencies, great value and an excellent final appearance.”

Extreme Cover Stain Blocking Paint and Primer in One will be initially available in flat and eg-shell sheens in Sherwin-Williams stores this summer.

Ask Sherwin-Williams™

For more than 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,200 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest, and Instagram.

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Sherwin-Williams Introduces New App for Pros http://bloggingpainters.com/sherwin-williams-introduces-new-app-for-pros/ http://bloggingpainters.com/sherwin-williams-introduces-new-app-for-pros/#respond Sun, 02 Apr 2017 15:42:11 +0000 http://bloggingpainters.com/?p=12991 Available now, new PRO app is redesigned to help professional customers save time and increase productivity CLEVELAND (Feb 21, 2017) – Sherwin-Williams unveiled its latest tool for painting professionals seeking ways to work more efficiently: the all-new Sherwin-Williams PRO app. With the new and improved PRO app by Sherwin-Williams, it’s easier than ever for professionals […]

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Available now, new PRO app is redesigned to help professional customers save time and increase productivity

CLEVELAND (Feb 21, 2017) – Sherwin-Williams unveiled its latest tool for painting professionals seeking ways to work more efficiently: the all-new Sherwin-Williams PRO app.

paint appWith the new and improved PRO app by Sherwin-Williams, it’s easier than ever for professionals to get their work done while on the go. Professional customers have faster access to money-saving offers, product details, online account information, store locations and more. Pros who have already set up an online account profile can use the app to access purchase history, invoices and statements, as well as make payments. In addition, the new app allows for quick access to data sheets and an enhanced paint calculator for cost estimates. Later this year the new PRO app will enable online ordering.

“We developed our new app with the evolving needs of our professional customers in mind,” said Pam Gillikin, senior director e-business marketing, Sherwin-Williams. “The completely redesigned and reimagined app allows us to seamlessly incorporate additional capabilities over time.”

The new PRO app is available now. It replaces Sherwin-Williams ProBuy+ app, and all ProBuy+ users are encouraged to now download the PRO app from the Apple App store or Google Play.

ASK SHERWIN-WILLIAMS™

For nearly 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,100 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest and Instagram.

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Experience More Love With Video Marketing http://bloggingpainters.com/experience-love-video-marketing/ http://bloggingpainters.com/experience-love-video-marketing/#respond Sun, 26 Mar 2017 19:26:19 +0000 http://bloggingpainters.com/?p=12905 Have you considered Video Marketing to sell your paint service or product? You should! A recent survey that includes 230 marketing professionals and online consumers showed over 60% of businesses said they use video marketing. Over 90% said they will start using or increase their video marketing. An average of 61% of consumers said they […]

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Have you considered Video Marketing to sell your paint service or product? You should!

A recent survey that includes 230 marketing professionals and online consumers showed over 60% of businesses said they use video marketing. Over 90% said they will start using or increase their video marketing. An average of 61% of consumers said they would be more likely to share a video over text post. While these numbers sound enticing keep in mind that 61% said they were turned off due to poor video quality, not enough information or the video was poorly designed.

 A few reasons why you should consider using video to post on your Facebook pages and other social platforms.

  • video marketingVideo stimulates activity with conversation, Likes and Shares. The more activity with your post the more opportunity for a potential customers to view it and make contact with you. I would go as far to say it will increase your activity by at least 100%. From my personal experience Video marketing increased my organic activity by 300%. Over 60% of those businesses in the survey said video increased their organic activity.
  • Videos provides a powerful connection with your prospects while increasing your value. I have found it is much easier to close a high dollar sale with the groundwork of video marketing. Whether it be a video testimony or action shots of your projects. Videos will build trust and excitement with potential and existing clients. I can testify that customers have been more excited video marketingusing Ewing Painting as a result of video marketing. Over 90% in the survey using video said it helped prospects understand their service or product.

Let’s talk specifically about our industry. How many Paint Contractors do you see using video marketing? I would venture to guess that over 95% of Paint Contractors do not use video as a marketing tool. Most likely that leaves you somewhere between zero to three of your competitor are using video marketing. In this day and age I am baffled of how many Painting Contractors do not have a website let alone using video marketing.

Do you think using video will separate you from your competitors?

I went searching for video marketing tools while being heavily involved in local politics. I wanted to grab attention to create a following. Video marketing was successful in that arena so I decided to take it to my business. I tried a number of free video marketing tools and boiled it down to one called VideoShow due to the easy learning curve.

VideoShow is an app you can download to your device and start creating marketing videos right away. There is a free version of VideoShow but I would highly recommend you purchase the Pro version, It is less than five bucks. Remember the 61% of users that said they were put off buying a product due to video? 25% of those said it was due to poor quality. By purchasing the Pro version it unlocks themes, fonts and many other items but most important, it allows you to create the video in HD format.

VideoShow seems to be the most practical and user friendly while using it on your smart device. Like anything it just takes practice. The learning curve is little to none. Specially if you already use a photo editing app. Once your video is created sharing your video is a walk in a park. Straight from the app you can save the video to your device or post it instantly to Facebook, Instagram, YouTube and other social sites.

I save to my device (Note7) and manually post directly to Facebook and Instagram. I do this for better control of my content. Along with that I create a YouTube video of every video I make. I then use the YouTube version to post on my site and other blog sites. Understanding Google loves to promote it’s YouTube videos.

Ideally you want to keep your marketing video under 60 seconds. 21% of those that were turned off was due to videos being to long. Creating an average 60 second video can take anywhere from 15 minutes to an hour. Depending how detailed you want to get. I can spend two hours just because I enjoy it. I spent 20 minutes on this video.

Facebook video is one of the most effective attention grabbers. Facebook default has auto player on, many users don’t shut this feature off. Instagram is another effective platform for Video Marketing. Like Facebook Instagram has an auto player too. You will experience more Love and Likes with your video than pictures.

The end results, helping you close your deals.

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5 Facebook Ad Targeting Tips For Painters http://bloggingpainters.com/facebook-ad-targeting-tips-painters/ http://bloggingpainters.com/facebook-ad-targeting-tips-painters/#comments Sun, 19 Mar 2017 01:56:48 +0000 http://bloggingpainters.com/?p=12752 Successful Facebook Ads Start With The Right Audience If your goal is to repaint residential homes would you spend money marketing to people who live in apartments? Running Facebook without building a specific audience using Facebook ad targeting is no different than marketing house painting to apartment tenants. Facebook ad targeting gives painting contractors the […]

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Aaron

Vice President of Digital Marketing at AltaVista Strategic Partners

Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing.

As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

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Successful Facebook Ads Start With The Right Audience

If your goal is to repaint residential homes would you spend money marketing to people who live in apartments? Running Facebook without building a specific audience using Facebook ad targeting is no different than marketing house painting to apartment tenants.

Facebook ad targeting gives painting contractors the ability to show their ads, offers, and posts to Facebook users based on a huge range of criteria – including whether or not someone lives in a single family home or apartment. Below are 5 great targeting options painting contractors can use to reach the right Facebook users. Combining these targeting options with a Facebook carousel ad is a surefire to get drive more Facebook leads.

5 Facebook Ad Targeting Tips
  1. Location: You want to work near your office correct? Within Facebook’s Ad Manager, it is very easy to geo-target an area. Options include targeting cities, counties, or a street address. Just pick your initial targeting point, set a radius, and your ads will only reach people in your service area.
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  3. User Location: The default option is to target everyone inside the geography, including users on their mobile phones. Just because a user is inside the targeting area, it does not mean they live there. Adjust this setting to “People who live in this location” to make sure your ad is only going to people who actually live in your service area. Here is an example of changing the User Location ad targeting setting:
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    Facebook Ad Targeting For User Location

     

  5. Home Type and Home Size: These two options are paired together because they go hand in hand. It does not do any good to show ads about house painting to people who live in apartments. Set the Home Type targeting option to “Single” to only target people who live in single family homes. Use the Home Size targeting option to reach users with homes that meet or exceed a certain square footage.
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  7. Homeownership Status: People who rent homes typically do not hire painters, or any contractors for that matter, so why waste money showing them ads? This setting makes sure the people in our audience own the home they live in.
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  9. Purchase Behavior: This is a lesser known targeting option, but one that is very valuable. It will only target your ads to users who have demonstrated they are likely to purchase home improvement services, making this a great targeting option for ads that promote a special offer or discount.

 

Using Facebook Ad Targeting

The audience above would be ideal for a residential house painter. Ads would be served to local single family homeowners looking to purchase home improvement services. This definitely beats apartment tenants.

Facebook ad targeting is done entirely through the Facebook Ads Manager and can be a challenging process. If it is not done correctly, your ads will not go to the right users, meaning every ad impression is a waste of money. Before building your first ad audience, consider contacting the painting contractor marketing experts at AltaVista. They will provide your painting business with a free Facebook ads consultation and explain how to maximize their potential through targeting. They can be reached by phone at 800-313-2168 or by email at aaron@altavistasp.com.

Author information

Aaron
Vice President of Digital Marketing at AltaVista Strategic Partners
Aaron Hockel is a partner and the vice president of digital marketing at AltaVista Strategic Partners, a full service marketing agency working exclusively with commercial and residential contractors. AltaVista specializes in marketing campaigns designed to generate top of funnel sales leads. Their services include email marketing, direct marketing, search engine marketing, and social media marketing. As a proud PDCA member, Aaron and the team at AltaVista currently work with more than 40 painting contractors around the country.

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Should I be creating web content to market my painting business? http://bloggingpainters.com/creating-web-content-market-painting-business/ http://bloggingpainters.com/creating-web-content-market-painting-business/#comments Sun, 12 Mar 2017 20:10:30 +0000 http://bloggingpainters.com/?p=12701 If you’ve dipped your toes into digital marketing at all, you’ve probably come across the term “content marketing” before. A technique which now forms the basis of most top performing online brands’ digital strategies, content marketing involves producing, sourcing, distributing, promoting and harnessing content (such as blogs, how to guides, infographics, videos etc.) in order […]

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If you would like to be a Guest Blogger, please contact us using the Contact Us page. Thanks

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content markeIf you’ve dipped your toes into digital marketing at all, you’ve probably come across the term “content marketing” before. A technique which now forms the basis of most top performing online brands’ digital strategies, content marketing involves producing, sourcing, distributing, promoting and harnessing content (such as blogs, how to guides, infographics, videos etc.) in order to perform more powerfully online.

From increasing traffic to your website and building up buzz about your business via social media, to helping you get found for more search terms via Google and positioning yourself as an authority in your niche, there are many potential benefits which can be harvested via content marketing.

But can these “wins” be achieved by smaller businesses – like painters and decorators – which choose to explore the technique?

The short answer is “yes”.

A real benefit of content marketing is that it’s incredibly scalable. You may be a one person outfit, but committing to producing and publicizing  just one blog per month could make a positive difference to your digital performance – especially over the long term.

The biggest digital brands at the top of the food chain may invest hefty resources building and running their content strategies, with big in house teams dedicated to masterminding, operating, measuring and perfecting them, but it’s perfectly possible to undertake content marketing at a more humble level and still reap some benefits.

That’s because good quality content is beneficial for a number of reasons:

  • It makes your website “thicker” and more authoritative. The more quality, unique subject matter you have on your website which relates to your niche, the more “weight” Google is likely to give your site, helping you boost your ranking.

  • It keeps your website fresh. Google also prioritizes websites with plenty of fresh, regularly updated content as this shows your site is relevant, active and up to date.

  • It helps you target longtail keywords. The more words you write about your subject on your website, the more likely you are to start appearing for more terms relating to what you do. You can even increase your chances of this by researching the types of terms and questions searchers are looking for, then writing content to fill the gap.

  • It gives you something to shout about on social media. If your social presence is getting a little tired, well planned content can help you capture the interest of your followers and drive more traffic to your website.

  • It makes you look authoritative. If you want to impress visitors and turn them into customers, content which shows off exactly what you can do will help persuade them that you’re the right painter for the job.

  • It’s great for capturing local search. Nobody wants to cover their main website pages with clunky terms like “painter decorator Norwich”. Creating content about jobs you’ve undertaking locally is the perfect organic and natural way to help your pages rank for local keywords, without looking or feeling spammy.

Getting started

writing a blogYour approach to content will depend on how much time you have at your disposal. Some painters and decorators will be able to squeeze in one blog or case study a month, others may have time to create a “how to” guide, a decorating inspiration post, a local case study and an advice piece on a monthly basis. If you want to generate more content but don’t have the time or skills, contact a professional like Tess Wittler.

If you’re serious about getting strategic, investing time or resources in keyword research will help inform your content strategy and help you squeeze more from it. Don’t forget to check out what your competitors are up to, share all of your new content via social channels and set up analytics so you can see which pieces of content are having the best effect.

By Sam Butterworth, blog editor at Regal Floor Paints

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If you would like to be a Guest Blogger, please contact us using the Contact Us page. Thanks

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