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Tag: social media

4 Ways to Generate Leads for Painters Using Social Media

By on March 27, 2016 in Marketing, Social Media with 3 Comments
4 Ways to Generate Leads for Painters Using Social Media

 After a long, hard day’s painting and decorating, hitting your marketing hard is not always the first thing painters are keen to do. But if you’re striving to keep the work flowing or to expand your business, taking some time out of your working week to promote what you do is essential. You may already […]

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How To Get Leads: The Best & Worst Leads

By on June 16, 2015 in Marketing, Websites and SEO, What We Do with 9 Comments
How To Get Leads: The Best & Worst Leads

It’s Simple, You Either Buy Them or You Earn Them! Buying leads is quicker. Earning leads is longer. Which method is best and which is worse? If you stick around and read this article, you will benefit from my professional experience of helping local painters both buy and earn painting leads. Then you will be […]

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You had me at hello…

By on October 3, 2014 in Social Media with 0 Comments
You had me at hello…

The Art of Social Media I was lucky enough to get an advance copy of Guy Kawasaki’s book, “The Art of Social Media” recently. The first thing I read  was this: Do not follow where the path may lead. Go instead where there is no path and leave a trail. Ralph Waldo Emerson That’s always […]

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Top 5 Strategies for Succeeding on Houzz

By on June 17, 2014 in Social Media with 5 Comments
Top 5 Strategies for Succeeding on Houzz

Marketers pledge all the time about the importance of social media and how you should incorporate the use of it into your marketing campaign. There are a lot of markets where social channels are pretty easy to work with, but when it comes to the painting industry that’s not always true. It can be difficult […]

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How to Market Your Painting Business on Snapchat

By on May 25, 2014 in Social Media with 0 Comments
How to Market Your Painting Business on Snapchat

Are you using Snapchat to market your painting business yet? If the answer is no, you’re missing out big-time. Snapchat is taking hold of the mobile market. In 2013 one of the app’s co-founders Evan Spiegal reportedly turned down a $3 billion acquisition offer from Facebook. Surely, this highlights the confidence the young entrepreneur has […]

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Expand Your Social Presence by Sharing More Images

By on March 16, 2014 in Social Media with 8 Comments
Expand Your Social Presence by Sharing More Images

These days, businesses need to have a presence on social media if they wish to remain competitive over the long term. That’s because, according to recent research, 93 percent of marketers are leveraging communication tools to promote their businesses. Humans are very visual creatures. Our inclination toward the visual could explain why, for example, posts […]

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How Your Business Can Start Using Pinterest Place Pins

By on January 23, 2014 in Social Media with 7 Comments
How Your Business Can Start Using Pinterest Place Pins

It’s no secret that Pinterest is a rising star in the social media world, posting big gains and offering plenty of novel opportunities for people and businesses alike to promote and express themselves. Pinterest’s newest offering, called Place Pins, saw its debut in November of 2013, and has left people in a number of industries […]

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Visual Marketing: Using Instagram to Promote Your Business

By on December 24, 2013 in Social Media with 4 Comments
Visual Marketing: Using Instagram to Promote Your Business

Even though Instagram is about delivering images, videos and media-based content to your followers, it’s also a great place for many businesses to focus their marketing efforts. The benefits of those visual media features come to light when you have a business or product that needs to be seen in order to be appreciated. When […]

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Creating a Contest on Facebook: Should You Make a Timeline Contest or an App Contest?

By on October 4, 2013 in Social Media with 3 Comments
Creating a Contest on Facebook: Should You Make a Timeline Contest or an App Contest?

Third-party apps were the gold standard (and only applicable method) of holding Facebook contests. However, the new changes made two additional options: timeline contests and Facebook app contests. For many painting businesses it can be difficult to determine which one to utilize. Timeline Contest Timeline contests will suit small businesses better than it would suit […]

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Facebook’s New Contest Guidelines and How They Benefit You

By on October 1, 2013 in Social Media with 0 Comments
Facebook’s New Contest Guidelines and How They Benefit You

Facebook has been intent on keeping promotions to a minimum throughout the past several years. A company could only promote themselves and hold contests and sweepstakes through the use of third-party apps. Users were unable to like or comment on these links to enter themselves as part of the promotion. Businesses struggled to utilize the […]

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How to Utilize Social Media as a Customer Service Tool

By on August 29, 2013 in Social Media with 0 Comments
How to Utilize Social Media as a Customer Service Tool

While social media has developed into an important tool for marketers, it is also an excellent medium for providing customer service. Traditionally, call centers, help desks and online chat applications have been the avenues through which companies offer customer service. Despite the effectiveness of these service options, social media presents itself as a much more […]

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Getting Started With Google Authorship

By on August 13, 2013 in Websites and SEO with 13 Comments
Getting Started With Google Authorship

Author Rank is a content ranking system used by Google which seems poised to supersede, if not replace, their Page Rank system. Unlike Page Rank, which evaluates each page of content for relevance and quality, Author Rank considers an author’s entire body of content, ranking pages based on the author’s past performance. Author Rank has […]

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5 Ways to Gain a Colorful Following on Pinterest

By on June 5, 2013 in Social Media with 8 Comments
5 Ways to Gain a Colorful Following on Pinterest

The internet is evolving to be more and more social, and as different social networks mature and grow in size, you have more and more opportunities to get your business out there. But in the painting industry, you have a relatively unique advantage – you’re situated in a highly-visual industry. Why not promote your business […]

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Social Media Dashboards

By on May 14, 2013 in Social Media, Uncategorized with 2 Comments
Social Media Dashboards

Social media marketing got you down? Save time and energy using a social media marketing dashboard. Does your social media marketing plan leave you exhausted and take too much time?  All that liking, sharing, tweeting,  pinning, and jumping from app to app leave you with little time for other tasks?  By now we know that social […]

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Like Me and You Will Love Me

By on April 27, 2013 in Social Media with 5 Comments
Like Me and You Will Love Me

Using Facebook To Build Your Business When I first joined Facebook three years ago, it was a means to managing a page for my business which I naively thought would be a source of loads of new business. When that didn’t happen I assumed it was because I didn’t have enough likes. The poor man’s […]

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