Comments on: The 5 Pillars to a Successful Local Digital Marketing Campaign – Part II http://bloggingpainters.com/the-5-pillars-to-a-successful-local-digital-marketing-campaign-part-ii/ The Online Resource for the Painting Industry Wed, 07 Jun 2017 07:14:42 +0000 hourly 1 https://wordpress.org/?v=4.8 By: Brian Jensen http://bloggingpainters.com/the-5-pillars-to-a-successful-local-digital-marketing-campaign-part-ii/#comment-41168 Thu, 02 Feb 2017 16:12:07 +0000 http://bloggingpainters.com/?p=11843#comment-41168 Hi Brock,

Thanks for the comment and that’s great to hear that you’re using call tracking. Before dumping any marketing channels, I’d highly suggest looking closely at your Multi-Channel Funnels report in Google Analytics to make sure you’re not stopping any marketing that has a high assisted conversion value.

In my experience, prospects can have multiple experiences with a business before deciding to hire a painting company – they’re doing their research to find a company that fits their exact needs. It may be the case that some channels are working to assist conversions while other are more last touch.

Here’s a link that shows this report in Google Analytics: https://www.screencast.com/t/TvRggvjzDayq

– Brian

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By: Brock Norton http://bloggingpainters.com/the-5-pillars-to-a-successful-local-digital-marketing-campaign-part-ii/#comment-41153 Tue, 31 Jan 2017 14:52:48 +0000 http://bloggingpainters.com/?p=11843#comment-41153 We’ve started call tracking with our google ad campaigns and it seems to be working pretty well. We’re working on building out a spreadsheet to analyze conversion rates and ROI on each marketing channel/activity we’re doing to know which ones to invest more in and which ones to dump.

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By: Chris Haught http://bloggingpainters.com/the-5-pillars-to-a-successful-local-digital-marketing-campaign-part-ii/#comment-41095 Thu, 19 Jan 2017 05:38:54 +0000 http://bloggingpainters.com/?p=11843#comment-41095 Thanks Chrystal, we have a great community here, glad you are part of it!

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By: Brian Jensen http://bloggingpainters.com/the-5-pillars-to-a-successful-local-digital-marketing-campaign-part-ii/#comment-41087 Tue, 17 Jan 2017 16:13:13 +0000 http://bloggingpainters.com/?p=11843#comment-41087 Very happy to hear you found the post useful Chrystal. Feel free to reach out with any follow-up questions!

– Brian

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By: Chrystal Giblo http://bloggingpainters.com/the-5-pillars-to-a-successful-local-digital-marketing-campaign-part-ii/#comment-41086 Tue, 17 Jan 2017 15:47:23 +0000 http://bloggingpainters.com/?p=11843#comment-41086 We have been following your website and blog for several years and truly appreciate all the great advice. It makes a big difference for us!

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