2018 COLORMIX® FORECAST PREDICTS COLORS THAT WILL DRIVE FUTURE DESIGN INNOVATION

Sherwin-Williams Annual Color Trend Report Reveals Three Distinct Palettes Representing A Global Collision of Influences

 

CLEVELAND (June 12, 2017) — From vivid blue and digital green, to high-def yellow and rusty auburn, the Sherwin-Williams 2018 Colormix^® Color Forecast exhibits three unique color palettes that draw from emerging  global trends. The collection predicts the colors that will drive conversation and inspiration for the coming year, offering new perspectives on societal influences and their impact on color and design trends.

The Sherwin-Williams Color Forecast team, led by Sue Wadden, director of color marketing, identified 36 colors drawing from fashion, nature, pop culture and global design, to create the Colormix palettes Sincerity, Affinity and Connectivity.

“Like blue meeting yellow to make green, every color in the Color Forecast is a collision of influences with every palette bringing a new chance at community,” said Wadden. “The connection to experiences, thoughts or moments in time is an important facet to life which deeply influenced the color trends that are primed to take hold next year. We eagerly await to see how these trends will unfold in the creation of unique new spaces.”

Sincerity

There is a growing need for minimalism, daily meditation and the concept of lagom – “just enough.” The hushed tones of Sincerity play out in sand, complex grays and hazy botanicals. There are no harsh lines, but rather, blending and fluid movements that create peace and space.

“Less is more as we declutter and move possessions into the cloud. With the Sincerity palette, silence is no longer empty, but instead is rare and rich with possibility,” said Wadden. “Sincerity is about mindful living and creating an environment to disconnect and recharge.  Soft, washed neutrals, greens and sanctuary pinks work together to create harmony.”

Affinity

The Affinity palette reflects our need for roaming as we seek to make connections with new places and cultures, and the celebration of indigenous patterns and artisan crafts we find along the way. The bright folklore of this story is told in memorable pops of peacock color, animated fuchsia and grounded browns.

“We’re remapping our sense of community, landlocked cities are becoming global hubs of crafts and gastronomy,” said Wadden. “Home and car sharing, as well as e-learning, have created a culture of everyday nomadism and the wanderlust-obsessed.” 

 Connectivity

Inspired by the progressive movement of virtual reality, productivity and youth culture, the high-tech Connectivity palette serves up colors we crave: pixelated in orange, violets, digital greens and high-def yellow.

“In Silicon Valley, Austin, Berlin and Beijing, techies are the new hippies, full of breakthrough ideas and utopian ideals,” said Wadden. “Connectivity is modern and playful, bringing in dark watery tones of blue that are balanced with neutrals, warm yellow and energetic purples.”

Color Exploration and Selection

Explore the Color Forecast and beyond with ColorSnap, an integrated system of colors and tools designed to help consumers and professionals make confident and efficient paint color selections. Download the ColorSnap Visualizer app to view the forecast on your iPad.

Discover more about Sherwin-Williams 2018 Colormix Color Forecast and other color selection resources at www.swcolormix.com.

The Sherwin-Williams 2018 Colormix Forecast

Serenity	Affinity	Connectivity
Less Brown SW 6040	Tamarind SW 7538	Hunt Club SW 6468
Sashay Sand SW 6051	Borscht SW 7578	Overjoy SW 6689
Wheat Penny SW 7705	In The Navy SW 9178	Jay Blue SW 6797
Alluring White SW 6343	Tatami Tan SW 6116	Cavern Clay SW 7701
Rojo Dust SW 9006	Adrift SW 7608	Black Swan SW 6279
Shell White SW 8917	Aged White SW 9180	Ibis White SW 7000
Acacia Haze SW 9132	Rockweed SW 2735	Wisteria SW 6822
Homburg Gray SW 7622	Honey Bees SW 9018	Reflecting Pool SW 6486
Functional Gray SW 7024	Exuberant Pink SW 6840	Organic Green SW 6732
Malabar SW 9110	Indigo SW 6531	Billowy Breeze SW 9055
Song Thrush SW 9112	Heartthrob SW 6866	Grape Harvest SW 6285
Pearl Gray SW 0052	Oceanside SW 6496	Queen Anne Lilac SW 0021

Ask Sherwin-Williams^TM

For more than 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,200 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest and Instagram.