How to Get Your Small Business Involved in the Local Community
Find out how to get your small business involved in the local community so you can become an integral part of the community for years to come!
Marketing
Tips on how to sell your company’s benefits.
How to improve your customer retention strategy
Customer retention is a constant struggle for every business. You need to strike the right chord between offering quality service or product and making it appealing enough for your customers and clients. To help you with this, let us discuss how to improve your customer retention strategy! Reward loyalty If a customer keeps coming back […]
Ways to stand out among other painting contractors
When an average client goes online to look for painting services, they will notice that almost all painting companies say the same thing: “We are the best! We provide quality work! Our prices are most affordable!”. If you consider how many painting contractors there are, it is not possible that all of them provide exceptional […]
How to Improve Customer Service in Your Painting Business
Successfully running a painting business depends significantly on your communication with clients. Not only is competition high, but many people also opt for a DIY approach for this project. With that in mind, how can you persuade potential clients to choose you over your competitors, or even over doing the painting themselves? The answer is […]
The Case for Discipline in Small Business
“The major and measurable difference in the performance of most high achievers and top managers is how they choose to deal with unpleasant or less desirable tasks.” Dave Yoho, Managing Yourself & Others © A Crucial Business Element Discipline or the lack of it plays a major role for a business and the individuals within […]
Lessons on Expansion
The do’s and don’ts of adding new service lines to your painting operation By Diane Walsh, VP of Market & Channel Development for Shurtape Technologies, LLC, makers of FrogTape® brand Painter’s Tape When considering adding any new service line to your operation, arm yourself with as much information as possible to help guide your strategy. […]
Why Choosing the Wrong Keywords Will Burn Your PPC Budget (Updated For 2020)
Running and scaling a painting business in 2020 means understanding and moving more and more towards digital marketing. When I first took over the digital marketing of my dad’s painting business, Picazzo Painting and Pressure Washing, he had been running that business off of nothing but referrals for over 20 years. Safe to say, he […]
Promotional Marketing and 3D Printing- Facts to Know
3D printing is still unknown to most people and sounds like a far-fetched reality or something magical. The benefits that 3D printing offers are unlimited. From medical to marketing, 3D printing is ruling every significant domain of our life. There is no doubt in the fact that 3D printing is the best technology that can […]
RIP DIY? Up Next…the “Do it for Me” Movement
We follow trends in the paint industry, and it looks like some “Do it for Me” coming down the line. As much as we love a good filler or brush, we birddog what the industry is up to. Following press releases and media announcements in the home improvement world turns into a literal game of […]
How To Utilize Instagram Location Targeting For Your Local Business
Many social media apps, like Instagram, will market themselves by showing off the amazing reach that they have – and it truly is astounding. Your business post on Instagram could reach someone on the other side of the world in seconds, but, while this sounds great for online businesses, it’s not so useful for the […]
7 Powerful Digital Marketing Techniques You Didn’t Know You Could Use
In today’s world, marketing has become synonymous with digital marketing. This is because channels like social media, blogs, emails, etc. are more prevalent than traditional channels like newspapers and radio. If you have been leveraging digital marketing for a while, then chances are, you already know about popular techniques like social media marketing, content marketing, […]
Marketing 101: Ideas for Promotions in the Painting Industry
Every business needs marketing in order to get well-known and effectively stand out in the crowd. Without eye-catching marketing strategies and campaigns, there’s no chance that any business will reach success anytime soon. The same goes for the painting industry. The fact of the matter is that every house or condo owner will need an […]
The Benefits of Content Marketing and Personal Branding
Content marketing and brand visibility can help get your business known to your target clients. In fact, almost 90% of consumers want brands to share valuable content on the Internet, based on Edelman’s consumer marketing study. “Consumer preferences have indeed shifted from traditional to digital marketing. Dominating the digital marketing world, in particular, are storytelling, […]
How Can Painting Contractors Use Google Posts?
What Are Google Posts? Anytime there is an opportunity to occupy more real estate on Google, it is a good idea to take advantage. The latest way to capture more of this coveted real estate are Google Posts. A new feature rolled out to every business in June, Google Posts are snippets of information businesses […]
Digital PR: Effective Ways to Get the Word out There
Nowadays, people spend most of their time online and the Internet became their main source of information. However, for businesses and marketers, spreading the word online is quite difficult. This is mostly because the Internet is a crowded place and tons of news and information are pushing their way to the top every day. […]