Friday, February 23, 2024
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Upselling Your Painting Services: Adding Value with Additional Offerings

If you want to profit from your painting business properly, you need to be smart with your approach. So, let’s go over upselling your painting services: adding value with additional offerings. Know Your Customer’s Needs To improve your painting business, understanding your customer’s needs is paramount. Conducting thorough consultations and assessments enables you to identify […]

The Why and How of Testimonials

Six marketing tips in letting your customers speak for you We all know positive reviews and word-of-mouth recommendations in the trades are essential marketing tools. Reviews and testimonials, whether written or visual, are designed to instill trust and confidence in your business by highlighting real-life customer experiences with your services. And the value of customers […]

Lessons on Expansion

The do’s and don’ts of adding new service lines to your painting operation By Diane Walsh, VP of Market & Channel Development for Shurtape Technologies, LLC, makers of FrogTape® brand Painter’s Tape When considering adding any new service line to your operation, arm yourself with as much information as possible to help guide your strategy. […]