The Online Resource for the Painting Industry
Tips on how to sell your company’s benefits.
As you know, starting a painting business can be an exciting venture, but it can also be challenging to grow and sustain your business in such a competitive industry. One of the keys to success is finding cost-effective and efficient ways to market your services and reach new customers. In this article, I will share […]
Getting your name as a painter may feel like an entirely different field. Whether you run a small team or are on your own, you’ve given serious thought to expanding your painting business. To that end, you could be prepared to test almost any advertising strategy that promises to bring in new clients. On the […]
Find out how to get your small business involved in the local community so you can become an integral part of the community for years to come!
Customer retention is a constant struggle for every business. You need to strike the right chord between offering quality service or product and making it appealing enough for your customers and clients. To help you with this, let us discuss how to improve your customer retention strategy! Reward loyalty If a customer keeps coming back […]
When an average client goes online to look for painting services, they will notice that almost all painting companies say the same thing: “We are the best! We provide quality work! Our prices are most affordable!”. If you consider how many painting contractors there are, it is not possible that all of them provide exceptional […]
Successfully running a painting business depends significantly on your communication with clients. Not only is competition high, but many people also opt for a DIY approach for this project. With that in mind, how can you persuade potential clients to choose you over your competitors, or even over doing the painting themselves? The answer is […]
“The major and measurable difference in the performance of most high achievers and top managers is how they choose to deal with unpleasant or less desirable tasks.” Dave Yoho, Managing Yourself & Others © A Crucial Business Element Discipline or the lack of it plays a major role for a business and the individuals within […]
The do’s and don’ts of adding new service lines to your painting operation By Diane Walsh, VP of Market & Channel Development for Shurtape Technologies, LLC, makers of FrogTape® brand Painter’s Tape When considering adding any new service line to your operation, arm yourself with as much information as possible to help guide your strategy. […]
Running and scaling a painting business in 2020 means understanding and moving more and more towards digital marketing. When I first took over the digital marketing of my dad’s painting business, Picazzo Painting and Pressure Washing, he had been running that business off of nothing but referrals for over 20 years. Safe to say, he […]
3D printing is still unknown to most people and sounds like a far-fetched reality or something magical. The benefits that 3D printing offers are unlimited. From medical to marketing, 3D printing is ruling every significant domain of our life. There is no doubt in the fact that 3D printing is the best technology that can […]
We follow trends in the paint industry, and it looks like some “Do it for Me” coming down the line. As much as we love a good filler or brush, we birddog what the industry is up to. Following press releases and media announcements in the home improvement world turns into a literal game of […]
Many social media apps, like Instagram, will market themselves by showing off the amazing reach that they have – and it truly is astounding. Your business post on Instagram could reach someone on the other side of the world in seconds, but, while this sounds great for online businesses, it’s not so useful for the […]
In today’s world, marketing has become synonymous with digital marketing. This is because channels like social media, blogs, emails, etc. are more prevalent than traditional channels like newspapers and radio. If you have been leveraging digital marketing for a while, then chances are, you already know about popular techniques like social media marketing, content marketing, […]
Every business needs marketing in order to get well-known and effectively stand out in the crowd. Without eye-catching marketing strategies and campaigns, there’s no chance that any business will reach success anytime soon. The same goes for the painting industry. The fact of the matter is that every house or condo owner will need an […]
Content marketing and brand visibility can help get your business known to your target clients. In fact, almost 90% of consumers want brands to share valuable content on the Internet, based on Edelman’s consumer marketing study. “Consumer preferences have indeed shifted from traditional to digital marketing. Dominating the digital marketing world, in particular, are storytelling, […]
