Thursday, February 2, 2023
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Lessons on Expansion

The do’s and don’ts of adding new service lines to your painting operation By Diane Walsh, VP of Market & Channel Development for Shurtape Technologies, LLC, makers of FrogTape® brand Painter’s Tape When considering adding any new service line to your operation, arm yourself with as much information as possible to help guide your strategy. […]

7 Powerful Digital Marketing Techniques You Didn’t Know You Could Use

In today’s world, marketing has become synonymous with digital marketing. This is because channels like social media, blogs, emails, etc. are more prevalent than traditional channels like newspapers and radio.  If you have been leveraging digital marketing for a while, then chances are, you already know about popular techniques like social media marketing, content marketing, […]

The Benefits of Content Marketing and Personal Branding

Content marketing and brand visibility can help get your business known to your target clients. In fact, almost 90% of consumers want brands to share valuable content on the Internet, based on Edelman’s consumer marketing study. “Consumer preferences have indeed shifted from traditional to digital marketing. Dominating the digital marketing world, in particular, are storytelling, […]