Friday, December 8, 2023
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The Why and How of Testimonials

Six marketing tips in letting your customers speak for you We all know positive reviews and word-of-mouth recommendations in the trades are essential marketing tools. Reviews and testimonials, whether written or visual, are designed to instill trust and confidence in your business by highlighting real-life customer experiences with your services. And the value of customers […]

Angie’s List Reviews: More Important Than Ever

Angie’s List reviews are now visible to anyone and everyone. In March the site announced it would no longer require paid memberships to access their online business listings and reviews. While this announcement was met with little fanfare, the potential impact on residential and commercial painting contractors is huge. Here is why this matters to […]

Where are your employees?

If you are a one man show, you probably have no problems being on time for estimates and jobs, and are able to communicate with clients if you are running behind. But for those running multiple jobs with several employees, often driving company vehicles, it can be difficult to keep track of everyone. The worst […]