Monday, February 6, 2023
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You had me at hello…

The Art of Social Media

art of social mediaI was lucky enough to get an advance copy of Guy Kawasaki’s book, “The Art of Social Media” recently.

The first thing I read  was this:

Do not follow where the path may lead. Go instead where there is no path and leave a trail.
Ralph Waldo Emerson

That’s always been a hard thing for me. I need structure, I like making order out of things. It’s often hard for me to see the “big picture” because I tend to get caught up in the details. I am lucky to have friends and professional relationships with people that are great at “big picture” ideas and can share a vision that I can sink my teeth into, often resulting in very rewarding projects.

This book is for those that need both, the structure and the big picture. Guy Kawasaki is someone who does Social Media right, I have been a reader for a long time, he is personable, informative and genuine.  A few of my favorite parts:

Your message and story

Starting on Page 16 he shows how to craft a bio/message that should be shared across platforms. There is so much to be said about transparency these days, your message should be consistent

Taming the content monster

There is a lot of information here! Most deals with bloggers looking for trends and sharing information, but there are a lot of ideas for contractors to develop their own content marketing and be part of a community.

Be Brief, Thankful and Visual

On page 32 he shares some great ways to share content, while being authentic, that can be tough! As well as using Social Media “correctly”.

Haters are going to hate

Anytime you use Social Media, or even reviews, you will run into people that don’t agree. Guy talks about  how to handle them, as well as to continue the conversations with followers.

Social Media and Blogging

peg-fitzpatrick-

Just read it!

Don’t forget the importance of real life

Great comments on continuing the conversations

Peg’s comments are spot on!

And even more….

Google Hangouts

Twitter Chats

Etiquette

Paying for promotion

Great graphics and examples

This book is a great how to guide for anyone, get your copy on Amazon.

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