“If it aint broke, don’t fix it”
“But we always do it this way”
“I use this paint all the time”
“That won’t work”
Sound familiar? For a bunch of entrepreneurs, painting contractors sure can be a stubborn bunch! It is hard for us to try something new and get out of our perceived “comfort zone”. And when we do try something new, and don’t see immediate results, then we dismiss it and say, “why bother trying something new”.
While I agree many marketing methods do need to be tracked for efficacy, there are a lot of things that we can do personally and professionally to step out of our comfort zone. I love checking out the TED videos, lots of interesting speakers. Check out what Matt Cutts says about trying new things for just 30 days!
What do you want to try?