Why did New Jersey get all the toxic waste and California all the SEOs?
New Jersey got first pick.
If you can relate to this, you’ve probably had a bad online marketing experience (or several) from some “SEO guy” who promises “#1 rankings on Google.” Or, perhaps you field 10-15 phone calls a week from the latest, greatest, SEO company who “guarantees results.” Sometimes the guy on the phone even speaks English. And then there’s my personal, favorite all-time email that I’m sure everyone reading this post can attest to: “Hi there, I’m Bob Johnson with XYZ Marketing Solutions. We are a Delhi-NCR, India based, and leading Web Solutions companies with superiority competency in SEO, working outsourced as preferred vendor for many reputed SEO agency based in USA, UK, Canada, Australia and Fortune 500 company spanning the globe.” Does that even make sense?
Business is awfully tough in today’s economic environment. Small business has become exceedingly difficult. As more and more media moves online, and customers in need of your products and services follow that trend, it’s crucial to avoid Search Marketing pitfalls, stretch every dollar as far as possible, drive positive ROI, and make good marketing decisions that you can be confident will be in your company’s best interest. Consider this your first step toward achieving that goal.
Today’s post is #1 in a 4-part series leading up to the PDCA Expo being held in Las Vegas from Feb 19-22. As a presenter at the expo with more than 15 years of experience working in Search Marketing for small companies, fortune 500 companies, and everything in between, I have been asked to provide clarity in an industry full of clutter, help you understand more fully the right questions to ask, the “red flags” to avoid, and give you a solid understanding of how to manage all of these moving parts so that your next SEO guru is your last. Quite simply, SEO works…finding the right individual or team to deliver on your online marketing objectives, well, that’s the hard part.
Additionally, this series will outline some very effective SEO techniques that you can quickly and easily implement on your end to help drive your online exposure. From local “one man shops,” to small businesses hoping to reach the next level, to enterprise solutions searching for the right SEO team, it is our goal over the next 4 weeks to provide solid, objective direction that will lend a hand in your search to level the playing field and help you drive more business.
And hey, don’t feel bad if you’ve been burned in the past. It happens to the best of ’em….just ask J.C. Penney and Overstock.com.
Check back next Monday for Part II: The Ugly Side of SEO
Oh, one more thing. If you want to rank #1 by tomorrow, let me know and I will call my friends at Google for you.
Todd Heskett
Co-Founder & CEO
ADvise Media Group
Todd thanks so much for the post. I am interested in hearing what else you have to say.
ADvise Media Group’s site is very well done, and easy to understand.
I am looking forward to reading your Ugly Side post next week, Todd!