Most painting contractors are at their slowest season in January, excepting those who may have some special niches, or others who may have developed some specific marketing strategies that keep them busy in in the winter. So, what are you doing during this month when your business is slow and you have perhaps laid off a number of your team? Some of you are working really hard to drum up business, some of you are working in the field (actually painting) to augment your working crew, and some of you are just taking a break from your busiest seasons. After all, you worked really hard this past year.
I suggest that the best thing you can be doing this January is working ON rather than IN your business. What if you spent your least productive revenue months developing your strategic plan, creating a workable profit plan with budget for 2012, working on internal operating systems to make your business run better in your busy times, and setting up a plan for your marketing intitiatives along with a calendared action plan to execute it? Would you be massively further ahead once you hit the beginning of your busy season? I think so….no, I know so.
After all the years I have been working with painting contractors, one trend that I see year after year is that you miss out on jobs you could have sold and lose profits you could have made by not being as prepared as you could be when spring comes. Take the time NOW to plan ahead for your best 2012. I recently posted my 10 Tips for a Successful 2012. I hope you find them helpful.
Here’s to your success!