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Digital PR: Effective Ways to Get the Word out There

By on June 4, 2017 in Marketing, Websites and SEO with 0 Comments
Digital PR: Effective Ways to Get the Word out There

  Nowadays, people spend most of their time online and the Internet became their main source of information. However, for businesses and marketers, spreading the word online is quite difficult. This is mostly because the Internet is a crowded place and tons of news and information are pushing their way to the top every day. […]

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Easiest Guide to Doing SEO On YouTube Via Content Marketing

By on May 7, 2017 in Marketing, Websites and SEO with 0 Comments
Easiest Guide to Doing SEO On YouTube Via Content Marketing

For a business, it’s important to know the ingredients of an effective video optimization strategy. How can you maximize YouTube’s reach to attain your business goals?

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Experience More Love With Video Marketing

By on March 26, 2017 in Marketing, Random Thoughts, Social Media with 0 Comments
Experience More Love With Video Marketing

Have you considered Video Marketing to sell your paint service or product? You should! A recent survey that includes 230 marketing professionals and online consumers showed over 60% of businesses said they use video marketing. Over 90% said they will start using or increase their video marketing. An average of 61% of consumers said they […]

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Should I be creating web content to market my painting business?

By on March 12, 2017 in Marketing, What We Do with 3 Comments
Should I be creating web content to market my painting business?

If you’ve dipped your toes into digital marketing at all, you’ve probably come across the term “content marketing” before. A technique which now forms the basis of most top performing online brands’ digital strategies, content marketing involves producing, sourcing, distributing, promoting and harnessing content (such as blogs, how to guides, infographics, videos etc.) in order […]

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Growing your business

By on January 1, 2017 in Marketing with 0 Comments
Growing your business

Running a successful painting business is not limited to simply working harder and giving the best output; it involves a lot more than that. Creating strong relations with your clients, spending on advertising and marketing, managing your costs and expenses as well as finding ways to make your way into the mainstream business community are […]

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Employee Classification – The 1099 Debate

By on January 1, 2017 in Accounting with 0 Comments
Employee Classification – The 1099 Debate

With the “sharing economy” and “gig economy” continuing to grow, the debate around employment classification rages on. Companies like Uber and Lyft are at the forefront with lawsuits being filed around the country. According to the Wall Street Journal, Uber recently agreed to pay $100 million dollars to resolve disputes in California and Massachusetts. We […]

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Local SEO for Paint Contractors

By on January 1, 2017 in Websites and SEO with 0 Comments
Local SEO for Paint Contractors

 What is this and How can it Benefit Contractors? If you want to successfully market your business and make it grow, you have probably heard that SEO is the way to go. Search Engine Optimization is beneficial no matter what type of contractor you are. Whenever it comes to SEO marketing, local SEO is the next best […]

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Be Fully Engaged in Managing Your Reputation

Be Fully Engaged in Managing Your Reputation

Yelp. Google Reviews. Angie’s List. Ugh. Doesn’t it seem like everybody always has something to complain about? Studies have shown that, unfortunately, people are more likely to write a review of a negative experience than a positive one. So even if only one out of twenty jobs leaves a customer feeling unsatisfied, you might find […]

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Smart Ways to Use Paint for Home Staging

By on October 16, 2016 in Homeowner Resources with 0 Comments
Smart Ways to Use Paint for Home Staging

If there’s one thing that doesn’t require substantial funds, but can greatly contribute to the appeal of your home to prospective buyers, it has to be the careful selection of interior colors. You may be a fan of dark or very bright colors, but keep in mind that most buyers find them off-putting. Another thing […]

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Why Your Painting Customers Aren’t Loyal

By on September 25, 2016 in Marketing, What We Do with 0 Comments
Why Your Painting Customers Aren’t Loyal

Does it make you mad when a customer totally forgets about you? When a customer turns around and hires another painting contractor even though they sung your praises just a few short months ago? It doesn’t make any sense, does it? Why would a customer make the risky decision to work with a total stranger […]

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How to set up a Painting Business

How to set up a Painting Business

So, you have been working as a painter for some time now and you are looking to venture out on your own, find your own clients and manage your own projects. You have perhaps also competed a few jobs and are wondering “where to from here”? How do I find enough work to keep me busy and […]

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How to Market your Painting Business Online

By on July 16, 2016 in Daily Pick, Random Thoughts, What's New with 0 Comments
How to Market your Painting Business Online

Do you want to give your client list a boost without spending a fortune on marketing and advertising? Going digital is a great, low-cost way to turn idle hours into more work than you can handle. These tips will help you to successfully market your painting business online… 1. Create a Hub If you come […]

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Catchlight Painting Y.E.S Program

By on July 7, 2016 in Random Thoughts, What's New with 0 Comments
Catchlight Painting Y.E.S Program

How We Ran a Successful Community Based Promotion as a Local Business   At Catchlight Painting, we’re always looking for creative ways to raise awareness of our residential painting company and our desire to be recognized as a community partner. When DYB business coach, Steve Burnett shared an initiative he’d used successfully to brand his […]

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What if you actually love what you do?

By on July 1, 2016 in Random Thoughts with 8 Comments
What if you actually love what you do?

Craftsman vs. Entrepreneur I approached the PDCA expo in New Orleans with a naïve attitude. This became clear to me as I presented both my educational topic and my argument in the ‘throw down’ debate. I tailored these presentations to people like me: someone who has strong business acumen and someone who leads their crew […]

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4 Tips For Better Work Agreements

By on June 28, 2016 in Business Practices with 0 Comments
4 Tips For Better Work Agreements

The work is the most important part of any contracting job, but your work agreement comes in hot as second. A contract is obviously important when it comes to avoiding costly lawsuits, but it’s more than just avoiding legal fees. A well-written work agreement will save you misunderstandings and the time, money, and frustrations attached […]

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