White Synthetic Shellac Interior Stain Blocking Primer
PERFORMANCE OF A SHELLAC PRIMER WITH RELIABLE AVAILABILITY
LAS VEGAS – February 4, 2014 – Remodelers, contractors and property managers can now achieve the coverage of a shellac primer with new White Synthetic Shellac from Sherwin-Williams. It performs consistent with shellac and provides the assurance they’ll have access to the product when they need it.
“The raw material required to manufacture shellac is in short supply. We have developed White Synthetic Shellac Primer to perform as well as shellac, with the assurance that the product is easily accessible,” said Karl Schmitt, vice president of marketing research and design, Sherwin-Williams.
White Synthetic Shellac Primer is extremely effective in blocking the most resistant odors and stains including smoke damage, water stains, tannins and wood knots. It seals in damage caused by water leaks, pet odor, cigar smoke and similar problems in single-family homes or multi-family residential units. For easy finishing, White Synthetic Shellac Primer is compatible with a full range of latex topcoats and is ideal for restoration work.
For more information, visit sherwin-williams.com/painting-contractors/.
Through its more than 3,900 stores and 2,200 sales representatives, Sherwin-Williams provides fast, flexible, responsive service and personalized, expert advice to meet the coating and color needs of builders, designers, specifiers, property managers and contractors. As North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings, Sherwin-Williams is proud to have earned the EPA Presidential Green Chemistry Challenge Award for its innovative acrylic alkyd technology. Visit sherwin-williams.com or join Sherwin-Williams on Facebook and Twitter.
Performs like a shellac. The raw material required to manufacturer shellac-based primers is in short supply. The product will be reliably available because it doesn’t contain shellac.