In a previous post, I touched on using Google, GMail and Places. If you did sign up and want to know more, here is a recent article I wrote for The Paint Contractor last month. I have been using these for a while now and love the way I can sync multiple accounts, calendars, photos and more! No matter where I am, I can connect to all my stuff.
If you do decide to embrace Google, then be sure to be consistent with the information you post, such as your company name and address, and the comments you make online. As you continue to build your online identity, think of it as a digital resume. Painting Contractors who have built a solid online reputation often dominate local searches with the variety of content they post. All this is designed to lead back to your company website, which should be well designed and optimized already.