Our website review for February was with Ryan Parker of Mod Paint Works in Denver. We had the hangout last Wednesday and today I see Ryan has already made changes based on the suggestions given! Tess Wittler was unable to join us and we were fortunate to have Heidi Nyline of Warline Painting fill in to help Darren Slaughter share their combined insights.
Darren suggested some improvements on cleaning up the header images and adding a bit of content to the logo to make it clear what service he offers. Darren discussed the fact that the site does not render well in all browsers, use Check Browser to view. He also suggested ways to improve the navigation menu by changing Font Size and colors.
There was quite a bit of discussion on the sidebars and the info boxes and gave some detailed tips on how reorganize the home page. Heidi discussed the importance of less is more when it comes to displaying photos.
There was more discussion of improving the look and content, especially have a strong call to action.
Social Media should drive customers to your site, remove links that lead customers off your site.
Heidi had some great suggestions on how to create a “pitch” to be a starter for content. More was discussed about using galleries effectively. Ryan has some great niche work displayed on his site, I am sure Tess would have encouraged him to do Project Spotlights.
Again, tagging photos properly was a big part of the discussion, find out how you can bring customers to your site via Google image searches.
“Think speed dating” says Darren. Tell your prospective customers who you are. Answer the “Who, What, When, Why and Where”.
What is missing?
Darren brought up the point that the Denver area is “health conscious” and there should be some content on environmentally friendly practices. There was also no information on RRP Certification.
There is some great information for consumers, but it will get buried by listing it in a blog format. Darren suggested some ways to use that content.
More on the flow of navigation.
What should be on it? What shouldn’t be on it?
Can you rank above Yelp and other directories? Probably not, but what can you do?
Thanks to all for participating!