How do you choose color?
I admit, I am a DIYer when it comes to color selection, I use the Fan Decks, Brochures and Color Samples to help customers pick colors, and it usually turns out ok, but just ok. A few things happened in the past year that made me realize I really should defer color selection to a professional, and being a paint contractor does not always qualify you to be one! I talked about it here in a post on Choosing Colors. Working with people who are trained in Color Theory through my business and meeting several through Social Media has been quite the learning experience.
As we kick off “Color Week” , we will introduce several of these experts, who will provide strategies, insights and practical ways to serve your customers better when it comes to color. We hope these experts will help paint contractors to understand how to avail themselves of these services. Here is a taste of what is coming up, feel free to comment below with suggestions and questions while we have all the experts here ready to answer!
I have a love/hate relationship with the box stores. Love them because on a DIY level, they suffice.However, and this is where we lock horns, the people in the paint departments are there to pump out gallons of paint not to offer professional color advice.
Color Strategies-Lori Sawaya will share some of her color theories and provide suggestion to paint contractors by sharing how to:
“empower the painter with vocabulary and basic building blocks of color design so he/she can improve communications with clients.”
Color Consultant and Designer-Barbara Jacobs will share a new website created to help visualize and design colors online.
Plus lots more!