Any business, no matter how big or small, lives based on its client base. That’s why it is a constant effort to increase the number and the consistency of your clients throughout the year. After all, if you only have an enormous rush of clients in spring, for example, you would be left with no income for the rest of the year, which is not a sustainable strategy. Your goal should be to ensure people think of your business first, whether it is the peak season or the off-season. To help with this, we have put together some tips on how to make sure your painting business has clients year-round.
Actively promote your business
One of the best ways to ensure your painting business has clients year-round is to increase your visibility. And you cannot do that unless you actively engage in promoting your business. You can make use of any of the different ways to do it. Spread pamphlets, get yourself included in local citations, offer discounts to returning customers (which would also help you improve customer retention), etc. You can, of course, also invest in more official advertisements, such as online or radio ads. However, do note that you should do this only if you have the budget for it. Trying to invest in ads when you are starting out or struggling with finding customers can easily backfire on you and leave you without much-needed funds.
Offer the best service possible
Speaking of good ways to use your funds to make sure your painting business has clients year-round – there is nothing better than investing in your service quality! This will help you stand out among other painting contractors. After all, all customers want to ensure they are getting the best service possible. Maintaining this level of quality might be challenging at times and will almost certainly lower the number of commissions you can handle. However, do not compromise on this point! In a highly competitive market, you need to be good enough to stand out.
Make use of social media
Social media is not only beneficial for marketing. Of course, you can and should use it for that purpose. However, it is equally helpful as a tool for staying in touch with your clients. If you contact them through an official channel of your store, you will seem more trustworthy. Social media offers easy-to-use and well-organized messaging apps, which can help you improve your customer service.
Partner with other businesses
Another excellent way to ensure an influx of clients is to partner with other businesses. This would have two benefits. First, there are obvious opportunities for referring clients to each other. Let’s take a moving business and a painting contractor as an example – movers can recommend reliable painters to their clients. Secondly, you would have an easier time getting the services you need yourself. You would be able to get the best deal with movers you are cooperating with, causing price negotiations to end in your favor. Though you will, of course, be expected to reciprocate the favor.
Invest in a good website
You would be surprised by how much of an impact a good website has when trying to make sure your painting business has clients year-round. Many people tend to disregard companies that do not have a website or have a poorly designed or organized site. After all, running a decent website implies dedication and legitimacy to the painting business in question. As such, you would be losing out on potential customers if you do not pay enough attention to this aspect of your business. An additional benefit of a website is showing off a portfolio of your previous work. An impressive portfolio will significantly increase your chances of attracting clients.
Now you know how to make sure your painting business has clients year-round. Your goal should be to use all the means at your disposal to grasp and keep the interest of your potential clients. But also to ensure you are the first business that comes to mind when they think of quality painting contractors.
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