Rolling Toward Success
How does a busy, driven, type A painting contractor and an equally driven, type A marketing consultant work together to develop and implement a marketing plan that works?
The Online Resource for the Painting Industry
How does a busy, driven, type A painting contractor and an equally driven, type A marketing consultant work together to develop and implement a marketing plan that works?
I often find that contractors use photos to showcase their work to potential clients. They have albums (either online or off) of project photos they’ve completed, and often have a “portfolio” button on their website that presents some of their best work to visitors. Even though these photos are stunning, they don’t even come close […]
I saw three absolutely great ads for painting yesterday from Seattle based, Shearer Painting. Do you know what I love about these ads? The price. One room for about $600. Proudly advertised boldly up front and center. I can only guess at how many paint contractors are seeing this ad and seething as they think […]
Are you interested in closing more business? If the answer is yes, a good place to start is with the business you didn’t get. I am not suggesting that you should be going back to customers with revised pricing or asking for a second chance. But you should be doing a follow-up on every estimate […]
“Nothing gets done, ‘till something gets sold” –Zig Ziglar Nothing is more accurate for your painting business (or any business) then the above quote. Problem is that many people have a problem with being or becoming a “salesperson”. They cringe and conjure up a mental image of a slimy used cars salesman. They figure that […]