Monday, February 6, 2023
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How can you create a painting newsletter customers actually read?

Did you know that companies using email to nurture leads generate 50% more high-quality leads? (source: Hubspot) Thus, if your painting business isn’t leveraging newsletters in your marketing strategy, you’re missing a quantifiable amount of revenue. DK Marketing Group has developed the following 6 keys to help ensure your newsletter program is successful: Develop Newsletter GoalsUsing a […]

Top 5 Strategies for Succeeding on Houzz

Marketers pledge all the time about the importance of social media and how you should incorporate the use of it into your marketing campaign. There are a lot of markets where social channels are pretty easy to work with, but when it comes to the painting industry that’s not always true. It can be difficult […]

How to Market Your Painting Business on Snapchat

Are you using Snapchat to market your painting business yet? If the answer is no, you’re missing out big-time. Snapchat is taking hold of the mobile market. In 2013 one of the app’s co-founders Evan Spiegal reportedly turned down a $3 billion acquisition offer from Facebook. Surely, this highlights the confidence the young entrepreneur has […]

Expand Your Social Presence by Sharing More Images

These days, businesses need to have a presence on social media if they wish to remain competitive over the long term. That’s because, according to recent research, 93 percent of marketers are leveraging communication tools to promote their businesses. Humans are very visual creatures. Our inclination toward the visual could explain why, for example, posts […]

The Danger with Referrals

Most contractors can agree that the best way to get new business is through referrals. In fact, I was recently at a contractor event where the speaker indicated that upwards of 70% of his company’s new business comes from referrals, and national statistics back up this statement. This is huge! There is nothing more invigorating […]

Planting The Seeds For Spring

Future Proof Your Painting Business Anyone that’s been in the painting business (or any service business for that matter) understands that there will typically be a lull in work around the wintertime. Weather conditions play a major role in the kind of work that contractors of any kind do, but especially painters in particular. Even […]