The tag line I use on all my marketing is
“We’re Not Your Typical Painters. We’re Better.”
It’s short. It’s effective. And it’s a great conversation starter.
But you know what? I hate it.
It means I am part of an industry where typical generally translates to “lousy”. And I don’t like that. I would much rather be part of a well respected industry instead of capitalizing on our ability to be better than the average person’s impression of a typical painter.
So I have decided I am going to make it my mission to make my tag line obsolete.
My strategy is to make homeowners smarter.
I’m doing it by calling out bad paint jobs. I’m educating homeowners on what’s good and what’s bad. And hopefully forcing the ones giving our industry a bad rap to step up their game or find another line of work.
I’m not alone on my mission either. Check out the guys at Prep to Finish. They have taken their expertise to the streets with a whole new series of training and education for both new painters and established ones that want to improve their techniques and systems and are committed to best practices. They’re teaching best practices to the next generation of painters.
Coming at this issue from all sides and actively be a part of the solution instead complaining about what’s wrong in our industry is how we end the stigmas associated with the painting industry.
My question to you is what are you doing to raise the bar?