If you are looking for ways to strengthen your blog’s web presence, a full-fledged SEO audit can do wonders. SEO stands for search engine optimization and helps to send relevant and contextual signals to search engines that allow increased visibility of your blog through keywords.
But the world of SEO is quite complex and before deciding to implement any strategy, you should have clear goals. This is when an SEO audit can help you immensely. It not only updates you about your competitors, but also provides you a way to overtake them in search results. SEO auditing is an excellent benchmarking tool that can add a lot of valuable followers to your blog.
Once you have decided to run an SEO audit, choose a reliable SEO audit tool that can help you figure out strategies to increase the organic traffic of your blog. There are many available in the market such as Growth Robotics, SEO Auditor, Seomator and others. An SEO audit covers the current rankings, competitor comparison, keywords, meta data, formatting, coding, content and links of your blog.
Let us take a detailed look on the ways in which an SEO audit can increase organic traffic for your blog:
1- Increased conversion rates
If you are running an e-commerce business through your blog, increasing conversion rates might be one of the biggest challenges that you face. An audit can help you restructure your website design, landing pages, calls-to-action and content so that you can maximize conversions.
An SEO audit can help simplify the process of restructuring your website through proper planning, testing and analysis of the current SEO rankings of your blog. These changes can help you reach maximum organic traffic, consequently increasing the overall conversion rates of your blog.
2- Better SEO
SEO is one department that you can’t ignore, if you aim to run a successful blog. If you follow an organized content marketing strategy, you can see up to 2,000% increase in blog traffic and upto 40% increase in revenue, according to a research by Marketing Sherpa.
But the secret behind a successful content strategy depends on good SEO. With Google making more than 500 changes to its algorithm per year, it is difficult to stay on top of the game. This is why, an SEO audit will evaluate your SEO and give relevant suggestions to improve content quality. High quality content can help you provide a better user experience, hence, increasing bounce rates and repeat visits on your blog.
3- Enhanced functionality
There is nothing more off putting than a poorly designed website. If you fail to provide a user-friendly interface on your website, you can lose a lot of traffic. And, according to a recent research, it takes even less than two-tenths of a second for a customer to form his first impression of your website. This is why, it is important to convey reliability and professionalism through your website’s design. A website audit can pinpoint areas of improvement so that you can redesign the structure and content to increase your blog’s functionality and organic traffic.
4- Relevant content
Technical terms such as bounce rates, time on site, page views, etc. are extremely important but at the end of the day people will re-visit your blog only because of high quality content. If you have relevant and unique content to offer, nothing can stop the traffic from coming towards your blog.
A website audit will help you identify the most trending topics so that you can design your content accordingly. It can also help you come up with content presentation ideas like words, images, video, channels, etc. Your content strategy will be much more focused after the audit and you can produce content that your followers want to see. A happy user will increase overall organic rankings in search engines automatically.
5- Better organic search visibility
If you want to increase your blog’s SEO rankings, you have to decide some criteria in which you want to rank it. A good way to make this happen is by maintaining a strong keyword strategy. Once you have understood the competing market in detail, you can redefine your SEO strategies that incorporate targeted keywords within all the content of your blog.
Google analytics can help you decide what your website should rank for, based on your blog’s current content and on-page optimization. A website audit can help you include better keywords and will provide a strong SEO research. Use this information to amplify traffic towards your website and also include it in your offsite blog marketing channels.
With so many benefits, it has become necessary to invest time and money in a website audit, so that you can increase organic traffic towards your blog. The everchanging search environment needs an expert approach, and even small changes can create a strong impact on your blog’s SEO performance and conversions.
So, start thinking about performing a website audit soon!
Audrey Throne is a mother of a 2-year old and a professional blogger by choice. Throne is passionate about health, technology and management and blogs frequently on these topics.
Find her on Twitter: @audrey_throne.