The Online Resource for the Painting Industry
Tips on how to sell your company’s benefits.
After presenting SEO and Online Presence assessments to customers, many ask which tools we use to gather data and whether any of these tools are free. Although there are a countless number of SEO tools available, our experience is that many are misleading and ineffective. And if you’re making business and investment decisions based on […]
It’s Simple, You Either Buy Them or You Earn Them! Buying leads is quicker. Earning leads is longer. Which method is best and which is worse? If you stick around and read this article, you will benefit from my professional experience of helping local painters both buy and earn painting leads. Then you will be […]
Do you have something to share? Visit any forum, blog or Social Media site and you will find a wealth of very experienced folks sharing their advice freely. These are great resources in many ways to get general information and advice. A lot of the ones I frequent tend to be peers sharing information, but […]
Marketing your business without a clearly defined audience is like throwing darts in the dark. Sure, your message will hit something, but probably not the target you intended. But this is exactly what many contractors do. They create websites and ads, replete with a bullet list of services, which carry the emotional charge of a […]
Yelp. Angie’s List. Google. Review sites are a reality of doing business. They’re a vital portion of the local SEO process and they’re an important source of sales. Yet, at times, they can be very destructive to a business. Some sites, Yelp in particular, seem to aggressively filter out any positive review while placing malicious, […]
Nobody really likes to sell. If you’re like most people, you’d rather just get down to the business of painting your client’s house. There’s nothing less pleasurable than digging up leads. In an ideal world, a professional could hang out his shingle, be really good at what he does, and never lack for phone calls. […]
Most contractors can agree that the best way to get new business is through referrals. In fact, I was recently at a contractor event where the speaker indicated that upwards of 70% of his company’s new business comes from referrals, and national statistics back up this statement. This is huge! There is nothing more invigorating […]
The web is maybe the biggest tool and advantage we’ve ever been able to use as businessmen and women in the history of the world. Never before have we had the power to advertise to a market on a 24/7 365 basis with a minimal investment as often as we’d like. And while some might […]
What is your Marketing Plan for the Winter? You can smell it in the evening air – summer is coming to a close. Soon, the days will shorten, leaves will turn, and painting contractors will be moving inside. Though it may feel early, now is the time to start planning for fall and winter. Making […]
On occasion, my company will be hired by a homeowner’s association or property management company to do some painting in common areas of a small community of townhomes. Many times, while doing this work, an individual home owner will ask us to do some small job for them, such as paint a door. These requests usually create a number […]
Yes it can! Are you short on time but full of marketing ideas for your painting business? Maybe outsourcing your marketing plan to a consultant is just the boost your company needs to grow its presence online and within the community. We can quickly implement the necessary strategies that will boost awareness of your company […]
How does a busy, driven, type A painting contractor and an equally driven, type A marketing consultant work together to develop and implement a marketing plan that works?
Why don’t more painting contractors use LinkedIn effectively? I’ve often citied the statistics I’ve gathered over the years from coaching over a hundred painting contractors and tracking their numbers. Those statistics continue to hold up. 65% or more of your business comes from relationships, whether they be repeat customers, referrals from customers, referrals from strategic […]
When it comes to choosing paint colors, most painters will simply hand their customer a fan deck. They don’t want to be involved in the process of choosing color because they don’t want to be blamed if the end result wasn’t what the customer envisioned. I get that. However, I think they are forgetting a […]
I often find that contractors use photos to showcase their work to potential clients. They have albums (either online or off) of project photos they’ve completed, and often have a “portfolio” button on their website that presents some of their best work to visitors. Even though these photos are stunning, they don’t even come close […]
