The Online Resource for the Painting Industry
Articles on the business side.
Every morning, you get up, go to work and lead your painting company through another day. You‘re satisfied if you get through the day without too many problems from your customers and employees. You’re even happier if there’s money left over for you. Then, you get up and do it again. So, where’s it all […]
Are you spinning your wheels? Many of us are so busy working “in our business” that we put working “on our business” low on the priority list. Add to the list Social Media, Training Employees, Hiring , Paperwork and keeping up on the endless changes in RRP Rules, and it is a wonder how we […]
By far, one of the biggest draws to social media is the ability to expand your “reach” in your market. Social media helps create awareness for causes, and it gives us the ability to connect with others. It is no secret that social media has revolutionized how we all do business – from communicating with […]
Yes it can! Are you short on time but full of marketing ideas for your painting business? Maybe outsourcing your marketing plan to a consultant is just the boost your company needs to grow its presence online and within the community. We can quickly implement the necessary strategies that will boost awareness of your company […]
How does a busy, driven, type A painting contractor and an equally driven, type A marketing consultant work together to develop and implement a marketing plan that works?
Why don’t more painting contractors use LinkedIn effectively? I’ve often citied the statistics I’ve gathered over the years from coaching over a hundred painting contractors and tracking their numbers. Those statistics continue to hold up. 65% or more of your business comes from relationships, whether they be repeat customers, referrals from customers, referrals from strategic […]
When it comes to choosing paint colors, most painters will simply hand their customer a fan deck. They don’t want to be involved in the process of choosing color because they don’t want to be blamed if the end result wasn’t what the customer envisioned. I get that. However, I think they are forgetting a […]
Still on the fence about Twitter? Check out these helpful tips from my latest article on page 8 in the The Paint Contractor. Feel free to head over to the magazine’s Facebook page and like their page! Follow us @bloggingpainter!
The telephone isn’t going anywhere and for good reason. Nothing will ever be able to replace the effectiveness of an actual conversation. When it comes to solving your customer’s problems, being effective means picking up the phone and talking to your customer. I was just reminded again of how important it is to do this […]
The Commodity Price Trap Every business is a commodity business in the eyes of your prospective clients. As with any commodity ( take gasoline for example ) it’s all about price. In the new economy contractors need to understand that they must think and act differently to gain market share and create success. During the […]
I often find that contractors use photos to showcase their work to potential clients. They have albums (either online or off) of project photos they’ve completed, and often have a “portfolio” button on their website that presents some of their best work to visitors. Even though these photos are stunning, they don’t even come close […]
Another powerful social media outlet Pinterest is the latest in a wave of powerful social media sites. Providing “bulletin boards” of favorite pictures, projects, recipes and anything you can think of to share with the world. However, unlike Facebook and Twitter, Pinterest is communication simply through pictures or “pins”. Pinterest offers a sense of confidence […]
I saw three absolutely great ads for painting yesterday from Seattle based, Shearer Painting. Do you know what I love about these ads? The price. One room for about $600. Proudly advertised boldly up front and center. I can only guess at how many paint contractors are seeing this ad and seething as they think […]
Why won’t sharks attack SEOs? Professional courtesy! One of the biggest challenges we face as a Search Marketing firm is helping client understand that SEO is a legitimate, productive marketing endeavor, especially when that client has previously experienced poorly managed programs (which we hear about 90% of the time). Every business understands that a strong […]
This week marked the first birthday of www.warlinepainting.ca. Does that surprise you? If it does, it’s probably because I haven’t shut up since I got here. Well it’s completely unbelievable to me too and I have been the one nursing and caring for our website for the last year. Launching a website and having a new baby […]
