Today’s pick is a blog by Heidi Nyline of Warline Painting.
Recently Heidi took a lot of flack on an online painter’s forum for a recent blog, “Sending customers to the competition”. The opinions on both sides were pretty strong, the majority of those who responded agreed that we can’t always be everything to everybody. Well, I’ll let Heidi say it, as she did so well in her blog, Chrysler Sales, Eminem, Quality Painting Contractors and Being Who We Are
I can’t be everything to everybody and we can’t be everybody’s painter. Especially for those that quality is a distant second to a dirt-cheap price. But I do know that there are enough people out there that respect and appreciate quality work, even in painting, and are willing to pay a fair price for that service. That doesn’t mean Warline is the most expensive painter out there either. Not by a long shot. We are middle of the road in cost but top of our game in quality. So the answer to our own question about how to compete today is it to do what we do best at Warline – focus on quality. Do our job and do it better. Deliver more than what a customer expects. Because you know what? That is who we are and that is what we do. Period.
So what do you think?