This week we did a website review for Clinton Painting. Robert Clinton was able to join us and we had a very productive session! Robert has already made some changes to the site and we look forward to hearing how it helps him. We discussed several topics and I think we all learned! Because it was so long and so much material, I have created a timeline of the topics.
Page Titles and Keywords
5:00- Darren had some excellent advice on using the proper keywords and length of your title page. We discussed using keyword tools, longtail and niche keywords.
Linking your pages
16:00- How to create pages for your website and link them internally. This leads visitors deeper in your site and helps your SEO.
18:00-Robert had an offer on his site that generated traffic, but was not converting, the group helped him to understand how to effectively create a promotion and use a service like Mail Chimp and Contact forms to create a mailing list.
Platforms, Sidebars and Images
32:00-We discussed the difficulties using some of the free website building platforms when trying to add images and sidebars.
Have I arrived at the right place?
38:00-Overall, we all agreed Robert has a decent brochure type site. It was suggested he look at other sites for inspiration and look at it from a customer’s point of view. We discussed ways to collect and display customer testimonials.
Readability and Headings
48:00-Tess had some great points about breaking up the text using bullet points, bolding and images. We discussed using Header Tags, here is a video.
45:00- We discussed the best practices using links and directories.
Alt Image Tags
1:07-Using Alt Tags and properly naming photos is crucial for enhancing search results.
There is a lot of information to digest, and we hope Robert (and others) find it useful. He was a good sport! If you would like to have your website reviewed, please fill out the contact form here.
A special thanks to all who participated!