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Social Media

15 Free SEO Tools Every Small Business Should Know About

15 Free SEO Tools Every Small Business Should Know About

After presenting SEO and Online Presence assessments to customers, many ask which tools we use to gather data and whether any of these tools are free. Although there are a countless number of SEO tools available, our experience is that many are misleading and ineffective. And if you’re making business and investment decisions based on […]

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Where to Find Blog Content

Where to Find Blog Content

By on July 12, 2015 in Social Media with 4 Comments

I often get asked by contractors where they can find blog content ideas to share with their readers . The truth is, ideas for finding great blog content are more abundant than ever, but you must dedicate a little time each week looking for them. From there, you take an idea you’ve seen online and use it […]

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How Online Reviews Influence Customer Buying Decisions

How Online Reviews Influence Customer Buying Decisions

By on March 17, 2015 in Social Media with 5 Comments

It doesn’t matter what industry you work in these days, customer reviews have become an integral part of a consumer’s purchase or subscription process. When it comes to professionals who offer residential services, reviews are that much more important. After all, would you let someone with a spotty past work on your home? Despite having […]

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Leave a Review!

TYVEK Coveralls

TYVEK Coveralls

By on July 19, 2015 in Reader Reviews with 2 Comments

Coveralls are heavy duty and virtually impenetrable. May be used for lead-based paint, asbestos & mold removal. Protects clothes from spills & splatter. Source   Have you tried them? Leave a review below.  

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Trimaco X Board

Trimaco X Board

By on July 19, 2015 in Reader Reviews with 0 Comments

SURFACE PROTECTION The lightweight, but tough alternative for surface protection. X•Board will last for the endurance of the job and features our innovative liquid repellent technology. Source Have you tried it? Leave a review!  

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KleenEdge Paint Tape

KleenEdge Paint Tape

By on July 19, 2015 in Reader Reviews with 0 Comments

STRAIGHT CLEAN LINES MADE EASY For professional results, use EasyMask® KleenEdgeTM Painting Tape. Easy to apply and remove, this tape will save you time and money. The unique masking paper design catches paint spills and splatters while you paint straight lines. Perfect for painting walls, ceilings, trim, windows, baseboards, faux finishing and more! Source   […]

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Website and SEO

How To Get Leads: The Best & Worst Leads

How To Get Leads: The Best & Worst Leads

By on June 16, 2015 in Marketing, Websites and SEO, What We Do with 9 Comments

It’s Simple, You Either Buy Them or You Earn Them! Buying leads is quicker. Earning leads is longer. Which method is best and which is worse? If you stick around and read this article, you will benefit from my professional experience of helping local painters both buy and earn painting leads. Then you will be […]

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Why your website should be Mobile Friendly!

Why your website should be Mobile Friendly!

By on May 13, 2015 in Websites and SEO with 8 Comments

How will Google’s new search engine changes impact your website’s search ranking, traffic and leads? Have you noticed your website’s search engine traffic decline the past couple of weeks? On April 21st, Google updated their search algorithm by adding ‘mobile-friendliness’ to the factors it uses to rank websites on its mobile search engine results. The […]

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3 Easy Steps to improve your Local SEO

3 Easy Steps to improve your Local SEO

By on May 12, 2015 in Websites and SEO with 0 Comments

More SEO Trends and Tips to Apply SEO is never a one-time thing. It is a series of strategies and efforts with a single goal of becoming more visible on search results. Search engines often change the way they see and rank websites, so naturally the SEO strategies you employ must also be adjusted. In […]

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Random Thoughts

Surface preparation for floor coatings

Surface preparation for floor coatings

By on June 18, 2015 in Equipment, How do I?, Random Thoughts with 1 Comment

What are the most commonly used methods? Surface preparation is the single most important stage when executing an epoxy flooring project. Poor surface preparation can lead to significant problems such as the coating cracking, or detaching itself from the substrate. These problems may not appear straight away, but could show up after a few months. […]

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Thinking of adding Epoxy Flooring to your services?

Thinking of adding Epoxy Flooring to your services?

By on May 16, 2015 in Random Thoughts with 7 Comments

Things to consider before adding this service! Painters are always looking for new opportunities and are eager to expand their services in new business areas. One field that has always seemed attractive for painters is to offer services in applying floor coatings. Their prior background in working with a multitude of coatings gives them a significant […]

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Don’t Wait for Hindsight to Get Your Act Together

Don’t Wait for Hindsight to Get Your Act Together

By on March 26, 2015 in Random Thoughts with 2 Comments

Hindsight is pretty clear, isn’t it? How many times have you said “Let’s not do that again.” I can think of a few dozen examples in my own life. “Don’t go to a small town with your buddies and try to pick up the local girls.” That was a lesson learned many years ago as […]

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Pricing and Estimating

The Bidding Process

The Bidding Process

By on August 16, 2015 in Pricing and Estimating with 0 Comments

 Putting it all together  The first step to any bid is of course to gather the quantities, whether you are measuring an existing structure or doing a takeoff from a set of plans. From there you must “extend” your numbers, either manually or by entering the information into an estimating program. There are many such […]

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Tracking Production Rates

Tracking Production Rates

By on April 19, 2015 in Pricing and Estimating with 1 Comment

Field budgets        Your field budget is generated from your bid. The total amount of time and materials that you have bid for each phase of the project makes up your field budget. This tells your superintendent and foreman on the job exactly how many hours and how many gallons of paint that […]

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What can an Estimating Program do for You?

What can an Estimating Program do for You?

By on April 4, 2015 in Pricing and Estimating with 16 Comments

“How much should I charge?” One of the most divisive topics in any contractors group is pricing. Ask that question, and watch the fireworks begin. May as well ask “How much is a bag of groceries?” There are several unfortunate methods like Despermating, WAG (wild ass guess) and RID (rent is due), or asking strangers […]

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Marketing Your Business

The BIGGEST Mistake in Marketing for Painting Contractors – Do You Make It?

The BIGGEST Mistake in Marketing for Painting Contractors – Do You Make It?

By on August 9, 2015 in Marketing with 1 Comment

What if there was a hidden resource in your painting business that could dramatically increase the levels of reliability, predictability, and profitability in your painting company? What if this resource could also be used to increase the equity found in your business – making it so valuable that you could SELL your painting business for […]

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Google Helpouts

Google Helpouts

By on May 25, 2014 in Google Hangouts, Marketing with 6 Comments

Do you have something to share? Visit any forum, blog or Social Media site and you will find a wealth of very experienced folks sharing their advice freely. These are great resources in many ways to get general information and advice. A lot of the ones I frequent tend to be peers sharing information, but […]

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Identifying Your Ideal Customer

Identifying Your Ideal Customer

By on September 25, 2013 in Marketing with 3 Comments

 Marketing your business without a clearly defined audience is like throwing darts in the dark. Sure, your message will hit something, but probably not the target you intended. But this is exactly what many contractors do. They create websites and ads, replete with a bullet list of services, which carry the emotional charge of a […]

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Customer Service

Where are your employees?

Where are your employees?

By on May 13, 2015 in Customer Service with 0 Comments

If you are a one man show, you probably have no problems being on time for estimates and jobs, and are able to communicate with clients if you are running behind. But for those running multiple jobs with several employees, often driving company vehicles, it can be difficult to keep track of everyone. The worst […]

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The Best Paint Products for Painting a House

The Best Paint Products for Painting a House

By on March 8, 2015 in Customer Service, Homeowner Resources with 6 Comments

When it comes to painting a house, the quality of the products used and their application can be the difference between a paint job that begins to crack and chip as soon as it’s done drying and one that can last decades. In fact, every step of the process of painting a house — the […]

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All Customers are Special

All Customers are Special

By on January 25, 2015 in Customer Service with 5 Comments

All of our customers are special Some customers may have needs that require some special attention. When they want painting and remodeling it’s our job to provide those services. At times it’s not clear they have special needs and in some cases they might not consider themselves to have any special needs. With all of […]

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Color Tips

Matching Bathroom Colors with the Décor

Matching Bathroom Colors with the Décor

As an important room in your home, where you spend many intimate moments, your bathroom should be designed in such a way that it is both unquestionably functional but also relaxing and meditative. The latter can be achieved by matching choice of fabrics and fixtures, but more importantly, by using coordinating and complementing colors. These […]

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Painting Commercial Gyms:  Help Your Clients Optimize Their Space!

Painting Commercial Gyms: Help Your Clients Optimize Their Space!

By on June 27, 2015 in How we use Color. with 1 Comment

Gyms have become an increasingly popular part of life for many health-conscious people. Whether it’s a membership to a smaller gym for women only, or a larger franchised gym that can be accessed anywhere in the United States, gyms can be found in every neighborhood. Of course, health is on the minds of the people […]

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What Color Should I Paint My Bedroom?

What Color Should I Paint My Bedroom?

By on April 21, 2015 in How we use Color. with 4 Comments

 What color should I paint my bedroom? Simple question right? Unfortunately, the answer is not that simple. What are the factors that need to be considered before we even think about a color for the bedroom? Well for me, just one. Who’s sleeping in the room? A man? A woman? Both? We’d love to choose the […]

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More from the team.....

The More Things Change…

By on April 22, 2013 in Random Thoughts with 29 Comments
The More Things Change…

The more the internet kind of stays the same… The good news is that it is only getting easier to publish a professional blog. If you have any kind of computer and a smartphone, you are half way there. It’s the other half that makes the difference between a blog with substance and one that […]

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Improve Your Portfolio: Create Simple Project Spotlights

By on March 3, 2012 in Marketing with 20 Comments
Improve Your Portfolio: Create Simple Project Spotlights

I often find that contractors use photos to showcase their work to potential clients. They have albums (either online or off) of project photos they’ve completed, and often have a “portfolio” button on their website that presents some of their best work to visitors. Even though these photos are stunning, they don’t even come close […]

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Preparing for a Proper Estimate

By on September 3, 2015 in Associates, How do I?, Lead Paint with 1 Comment

How do you prepare to give a proper estimate? From our experience as a contractor and working with other companies, the most important aspect is to know the customers expectations for the work. What you think may be a simple and quick repaint, potential clients may think you are bringing their 50 year old home […]

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