The Online Resource for the Painting Industry

banner ad

Social Media

How Online Reviews Influence Customer Buying Decisions

How Online Reviews Influence Customer Buying Decisions

By on March 17, 2015 in Social Media with 5 Comments

It doesn’t matter what industry you work in these days, customer reviews have become an integral part of a consumer’s purchase or subscription process. When it comes to professionals who offer residential services, reviews are that much more important. After all, would you let someone with a spotty past work on your home? Despite having […]

Continue Reading »

It takes a Facebook group…

It takes a Facebook group…

By on November 27, 2014 in Reader Spotlight, Social Media with 6 Comments

A funny thing happened on the way to the forum….. My name is Roger Coulter and I own and operate a small residential painting company in the northern suburbs of Chicago with roughly 15 years of experience. Painting is my life and I am fully committed to providing for my family through it. I have […]

Continue Reading »

You had me at hello…

You had me at hello…

By on October 3, 2014 in Social Media with 0 Comments

The Art of Social Media I was lucky enough to get an advance copy of Guy Kawasaki’s book, “The Art of Social Media” recently. The first thing I read  was this: Do not follow where the path may lead. Go instead where there is no path and leave a trail. Ralph Waldo Emerson That’s always […]

Continue Reading »

What our readers think!

Sherwin Williams Synthetic Shellac

By on December 30, 2014 in Reader Reviews with 0 Comments

We first heard about Synthetic Shellac earlier in the year when Sherwin Williams announced it here. Have you tried it yet? Leave a review below and let others know what you thought.

Continue Reading »

PEP Estimating Software

PEP Estimating Software

By on December 30, 2014 in Reader Reviews with 0 Comments

Have you tried this software? Leave a review below. If you haven’t, click here for a free trial.

Continue Reading »

How to Double your Business without making a sale

How to Double your Business without making a sale

By on December 21, 2014 in Reader Reviews with 1 Comment

Steve Burnett built a successful business with Burnett Painting and recently handed over the reins to his extremely capable partner and wife, April. This allowed Steve to create another business, Burnett Marketing, that helps painters to realize the same successes he has experienced. He recently wrote a book that has become a hit in our […]

Continue Reading »

Website and SEO

3 Easy Steps to improve your Local SEO

3 Easy Steps to improve your Local SEO

By on May 12, 2015 in Websites and SEO with 0 Comments

More SEO Trends and Tips to Apply SEO is never a one-time thing. It is a series of strategies and efforts with a single goal of becoming more visible on search results. Search engines often change the way they see and rank websites, so naturally the SEO strategies you employ must also be adjusted. In […]

Continue Reading »

Good news for Google+ Pages and Local!

Good news for Google+ Pages and Local!

By on June 7, 2014 in Websites and SEO with 7 Comments

Google+ Profiles-Google+ Pages and Google+ Local! Is your head spinning trying to keep it straight? I have spoken to several contractors that have their pages set up incorrectly, Google’s changes over the past two years have caused many to set up pages incorrectly. Let’s look at the different types first. Google+ Profiles If you are Facebook […]

Continue Reading »

Write better content with keyword research

Write better content with keyword research

By on February 16, 2014 in Websites and SEO with 1 Comment

There is a lot more to doing good SEO than repeating a phrase over and over throughout your entire website. Let’s take a look at Google’s Keyword planner to see how we can put it to good use, and get some insights from it.

Continue Reading »

Random Thoughts

Thinking of adding Epoxy Flooring to your services?

Thinking of adding Epoxy Flooring to your services?

By on May 16, 2015 in Random Thoughts with 2 Comments

Things to consider before adding this service! Painters are always looking for new opportunities and are eager to expand their services in new business areas. One field that has always seemed attractive for painters is to offer services in applying floor coatings. Their prior background in working with a multitude of coatings gives them a significant […]

Continue Reading »

Don’t Wait for Hindsight to Get Your Act Together

Don’t Wait for Hindsight to Get Your Act Together

By on March 26, 2015 in Random Thoughts with 2 Comments

Hindsight is pretty clear, isn’t it? How many times have you said “Let’s not do that again.” I can think of a few dozen examples in my own life. “Don’t go to a small town with your buddies and try to pick up the local girls.” That was a lesson learned many years ago as […]

Continue Reading »

Keeping the Trade Alive

Keeping the Trade Alive

By on March 8, 2015 in Random Thoughts with 2 Comments

“If we want the trade to stay alive and remain a trade it’s our responsibility to pass it on to the next generation” Source With the PDCA Expo in Charleston South Carolina wrapping recently, there has been a lot of attention on what is going on in the painting industry. It was great to see […]

Continue Reading »

Pricing and Estimating

Tracking Production Rates

Tracking Production Rates

By on April 19, 2015 in Pricing and Estimating with 1 Comment

Field budgets        Your field budget is generated from your bid. The total amount of time and materials that you have bid for each phase of the project makes up your field budget. This tells your superintendent and foreman on the job exactly how many hours and how many gallons of paint that […]

Continue Reading »

What can an Estimating Program do for You?

What can an Estimating Program do for You?

By on April 4, 2015 in Pricing and Estimating with 12 Comments

“How much should I charge?” One of the most divisive topics in any contractors group is pricing. Ask that question, and watch the fireworks begin. May as well ask “How much is a bag of groceries?” There are several unfortunate methods like Despermating, WAG (wild ass guess) and RID (rent is due), or asking strangers […]

Continue Reading »

PaintScope- A new way to estimate accurately

PaintScope- A new way to estimate accurately

By on November 9, 2014 in Pricing and Estimating with 6 Comments

Eyeball vs Measure Which do you usually do for an estimate on an exterior repaint? Do you measure or break out the different substrates? Recently one of our readers had an opportunity to use a new technology after we posted this press release and he commented. PaintScope hooked up Nick Dunse from Thinkpainting  with a […]

Continue Reading »

Marketing Your Business

Google Helpouts

Google Helpouts

By on May 25, 2014 in Google Hangouts, Marketing with 6 Comments

Do you have something to share? Visit any forum, blog or Social Media site and you will find a wealth of very experienced folks sharing their advice freely. These are great resources in many ways to get general information and advice. A lot of the ones I frequent tend to be peers sharing information, but […]

Continue Reading »

Identifying Your Ideal Customer

Identifying Your Ideal Customer

By on September 25, 2013 in Marketing with 3 Comments

 Marketing your business without a clearly defined audience is like throwing darts in the dark. Sure, your message will hit something, but probably not the target you intended. But this is exactly what many contractors do. They create websites and ads, replete with a bullet list of services, which carry the emotional charge of a […]

Continue Reading »

Should You Pay Review Sites Advertising Fees?

Should You Pay Review Sites Advertising Fees?

By on September 10, 2013 in Business Practices, Marketing with 7 Comments

Yelp. Angie’s List. Google. Review sites are a reality of doing business. They’re a vital portion of the local SEO process and they’re an important source of sales. Yet, at times, they can be very destructive to a business. Some sites, Yelp in particular, seem to aggressively filter out any positive review while placing malicious, […]

Continue Reading »

Customer Service

Where are your employees?

Where are your employees?

By on May 13, 2015 in Customer Service with 0 Comments

If you are a one man show, you probably have no problems being on time for estimates and jobs, and are able to communicate with clients if you are running behind. But for those running multiple jobs with several employees, often driving company vehicles, it can be difficult to keep track of everyone. The worst […]

Continue Reading »

The Best Paint Products for Painting a House

The Best Paint Products for Painting a House

By on March 8, 2015 in Customer Service, Homeowner Resources with 4 Comments

When it comes to painting a house, the quality of the products used and their application can be the difference between a paint job that begins to crack and chip as soon as it’s done drying and one that can last decades. In fact, every step of the process of painting a house — the […]

Continue Reading »

All Customers are Special

All Customers are Special

By on January 25, 2015 in Customer Service with 5 Comments

All of our customers are special Some customers may have needs that require some special attention. When they want painting and remodeling it’s our job to provide those services. At times it’s not clear they have special needs and in some cases they might not consider themselves to have any special needs. With all of […]

Continue Reading »

Color Tips

What Color Should I Paint My Bedroom?

What Color Should I Paint My Bedroom?

By on April 21, 2015 in How we use Color. with 4 Comments

 What color should I paint my bedroom? Simple question right? Unfortunately, the answer is not that simple. What are the factors that need to be considered before we even think about a color for the bedroom? Well for me, just one. Who’s sleeping in the room? A man? A woman? Both? We’d love to choose the […]

Continue Reading »

Helping Homeowners Choose Color

Helping Homeowners Choose Color

By on February 21, 2015 in How we use Color. with 4 Comments

It’s always great news when a client comes to you for a painting project. On occasion, homeowners have no idea the direction they want to take with their home decorating, leaving you with the task of coming up with color tips and suggestions for them. Luckily, there are a few tips and tricks to help […]

Continue Reading »

Design What Matters

Design What Matters

By on August 3, 2014 in How we use Color. with 0 Comments

Not just another color virtualizer! Benjamin Moore has just released a new tool to help homeowners, designers  and contractors explore color palettes. I have used several and often struggled to crop areas, then pick colors from a huge palette. This one is a bit different, it asks several questions that may seem odd at first, […]

Continue Reading »

More from the team.....

The More Things Change…

By on April 22, 2013 in Random Thoughts with 29 Comments
The More Things Change…

The more the internet kind of stays the same… The good news is that it is only getting easier to publish a professional blog. If you have any kind of computer and a smartphone, you are half way there. It’s the other half that makes the difference between a blog with substance and one that […]

Continue Reading »

Improve Your Portfolio: Create Simple Project Spotlights

By on March 3, 2012 in Marketing with 17 Comments
Improve Your Portfolio: Create Simple Project Spotlights

I often find that contractors use photos to showcase their work to potential clients. They have albums (either online or off) of project photos they’ve completed, and often have a “portfolio” button on their website that presents some of their best work to visitors. Even though these photos are stunning, they don’t even come close […]

Continue Reading »

National Painting Week

By on May 13, 2015 in Press Releases with 0 Comments
National Painting Week

SUMMER MARKS THE BEGINNING OF HOME MAKEOVER SEASON FOR MANY Sherwin-Williams National Painting Week Offers Home Improvement Inspiration CLEVELAND (May 11, 2015) – Sherwin-Williams National Painting Week comes at a perfect time this year, with more than four in five homeowners saying they see opportunity to improve their home’s curb appeal, and more than two […]

Continue Reading »

banner ad
Top