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What is on Your Roadmap?

Trying to Figure out How to Blog Better?

Trying to Figure out How to Blog Better?

By on February 14, 2016 in Blogging Tips, Roadmap with 18 Comments

Are you still staring at that white screen waiting for inspiration to blog better? Blogging can be intimidating because you are trying to create content that brings people to your website and encourages them to do business with you. For online leads, this will be the first impression a new customer gets of your company. […]

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Where should I build my content?

Where should I build my content?

By on January 31, 2016 in Roadmap with 8 Comments

If you have been following along in our Roadmap series, you likely understand why you should be blogging and may now be wondering where and how to build your online property. One of the first things to consider is whether to build it (website/blog) yourself or hire part or all of it out. For an industry that […]

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Why are you Blogging?

Why are you Blogging?

By on January 23, 2016 in Roadmap, Websites and SEO with 3 Comments

As sales continue to be competitive for paint contractors, blogging has come back around as a hot topic. It is easier than ever to find helpful tips on how to set up a blog. Contractors are putting more energy into building nice looking sites with blog space, and conversations quickly move to “Ok, so, what […]

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Is Blogging on your Roadmap?

Is Blogging on your Roadmap?

By on January 16, 2016 in Roadmap with 7 Comments

Blogging Now that most everyone has a built a platform to blog on and published several variations of “Why we are the best painters”, “Which Paint should you use” and a few “Before and After” posts it’s time to rethink content and why we are blogging. In 2016, contractors are ramping up their blogging efforts, […]

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Leave a Review!

Spray Gun Attachment Kit

By on September 18, 2017 in Product Feedback with 0 Comments

Mark has always had a penchant for inventing.  Thinking outside the box has been a blessing (in disguise sometimes)!  Haven’t you ever wondered why your cereal bowl didn’t have a built in sugar stirrer?   Or why doesn’t every   fishing pole come with a fish alarm?  Well maybe not but his recent ideas will get your wheels spinning.  […]

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Vip Clip

Vip Clip

By on June 4, 2017 in Product Feedback with 0 Comments

Sal Mangeri from Valley Pro Products has been a long time friend of Blogging Painters, he shared his bucket liners years ago and has now offered samples of his Vip Clip to members. We love to see painters that are inventing items to help others and increase efficiency! See what our readers think about them!

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Field Pulse

Field Pulse

By on February 25, 2017 in Product Feedback with 0 Comments

FieldPulse is an all-in-one business management application for your painting company – operating on iPhone, Android, and Computer WebApp. Schedule jobs for your team members, manage customer relationships, create estimates and invoices, and more! Source-Field Pulse The team at Field Pulse has provided some trials to our readers, see what they, and others have to […]

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Emerald® Interior/Exterior Waterbased Urethane Trim Enamel

Emerald® Interior/Exterior Waterbased Urethane Trim Enamel

By on February 19, 2017 in Product Feedback with 6 Comments

Sherwin-Williams has expanded the Emerald family of products, its finest interior and exterior paints, with the new Emerald® Interior/Exterior Waterbased Urethane Trim Enamel. It’s perfect for cabinet, door and trim projects where hardness, adhesion and durability are primary considerations. Emerald Urethane Trim Enamel delivers the look and feel of an oil-based enamel with the convenience […]

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Website and SEO

Digital PR: Effective Ways to Get the Word out There

Digital PR: Effective Ways to Get the Word out There

By on June 4, 2017 in Marketing, Websites and SEO with 1 Comment

  Nowadays, people spend most of their time online and the Internet became their main source of information. However, for businesses and marketers, spreading the word online is quite difficult. This is mostly because the Internet is a crowded place and tons of news and information are pushing their way to the top every day. […]

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Easiest Guide to Doing SEO On YouTube Via Content Marketing

Easiest Guide to Doing SEO On YouTube Via Content Marketing

By on May 7, 2017 in Marketing, Websites and SEO with 0 Comments

For a business, it’s important to know the ingredients of an effective video optimization strategy. How can you maximize YouTube’s reach to attain your business goals?

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Google AdWords 101: Dynamic Ad Text For Mobile Devices

Google AdWords 101: Dynamic Ad Text For Mobile Devices

By on February 2, 2017 in Marketing, Uncategorized, Websites and SEO with 2 Comments

What exactly is dynamic ad text? The easiest way to understand dynamic ad text is with a quick example. Consider the following scenarios: A property manager pulls out their iPhone and searches “local painting contractor”. At the same time, a homeowner runs the same search on their laptop. Now consider these two potential headlines for […]

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The 5 Pillars to a Successful Local Digital Marketing Campaign – Part II

The 5 Pillars to a Successful Local Digital Marketing Campaign – Part II

Every painting company is unique, and every digital marketing campaign requires a unique strategy tailored to the needs of your business. With that said, there are consistent “pillars,” that together can work to help your painting business increase online traffic, leads, and sales. In part one of this two-part post, we discussed two of the […]

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Guest Posts

One Painter’s Story

One Painter’s Story

By on August 26, 2017 in Random Thoughts with 0 Comments

For a while now I have seen a lot of articles like this here at BP about the importance of having a website for your business and I was one of those people that was perfectly fine continuing business as is. “Word of mouth is good enough for me” That is until a good friend […]

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Experience More Love With Video Marketing

Experience More Love With Video Marketing

By on March 26, 2017 in Marketing, Random Thoughts, Social Media with 0 Comments

Have you considered Video Marketing to sell your paint service or product? You should! A recent survey that includes 230 marketing professionals and online consumers showed over 60% of businesses said they use video marketing. Over 90% said they will start using or increase their video marketing. An average of 61% of consumers said they […]

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Getting to Know You: Nigel Costolloe

Getting to Know You: Nigel Costolloe

  Nigel Costolloe is both the owner of Catchlight Painting and one of their estimators. Nigel trained as an apprentice painter in California and continues to study the evolving science of coating adhesion and failure. He is active regionally and nationally in the Painting and Decorating Contractors of America (PDCA) as a leader, speaker and […]

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4 Strategies for Maximizing Word of Mouth Painting Referrals

4 Strategies for Maximizing Word of Mouth Painting Referrals

In the service industry, existing customers are your bread and butter and you need to make sure they have an amazing experience. Yes, you might get additional business from them for add-on work, but that’s not how they are most valuable. According to a Nielsen survey, people are FOUR TIMES more likely to buy when […]

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Pricing and Estimating

10 Tips for Winning the Sales Appointment

10 Tips for Winning the Sales Appointment

By on October 1, 2017 in Pricing and Estimating with 3 Comments

I want to start by saying that the actual Sales Process begins well before you meet the customer in-person for the estimate. The marketing messages you use; the way you answer the phone and the methods you use to pre-position the customer all set the table for a successful sales appointment. Here are my 10 […]

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PEP’s New Features Focus on Process and Productivity

PEP’s New Features Focus on Process and Productivity

The folks at PEP Cloud have been busy adding new features to the program to streamline the estimating process. It’s easier than ever to build detailed estimates, follow up with clients, and track jobs from start to finish. Here are some highlights Estimating Forms Populating the estimate with all the tasks that you’re going to […]

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Field Pulse

Field Pulse

By on January 16, 2017 in Pricing and Estimating with 0 Comments

Here at Blogging Painters, we often are contacted by inventors, software developers and industry representatives. They are very interested in the feedback from our readers on products and ideas. Recently the folks at Field Pulse contacted us, they want to refine their product to make it better suited to the painting industry. I posted in […]

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Understanding Project Manuals

Understanding Project Manuals

By on November 26, 2016 in Pricing and Estimating with 4 Comments

Project Manuals are the other tool that is provided, along with blueprints, to enable us to assemble an accurate bid. Whether you are bidding to general contractors or directly to the owner of a project, often you will be provided with an FTP site link where you can download the “Plans and Specs”. Once you […]

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Marketing Your Business

The Benefits of Content Marketing and Personal Branding

The Benefits of Content Marketing and Personal Branding

By on July 31, 2017 in Marketing with 0 Comments

Content marketing and brand visibility can help get your business known to your target clients. In fact, almost 90% of consumers want brands to share valuable content on the Internet, based on Edelman’s consumer marketing study. “Consumer preferences have indeed shifted from traditional to digital marketing. Dominating the digital marketing world, in particular, are storytelling, […]

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How Can Painting Contractors Use Google Posts?

How Can Painting Contractors Use Google Posts?

By on July 16, 2017 in Marketing with 0 Comments

What Are Google Posts? Anytime there is an opportunity to occupy more real estate on Google, it is a good idea to take advantage. The latest way to capture more of this coveted real estate are Google Posts. A new feature rolled out to every business in June, Google Posts are snippets of information businesses […]

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5 Facebook Ad Targeting Tips For Painters

5 Facebook Ad Targeting Tips For Painters

By on March 18, 2017 in Daily Pick, Marketing, Social Media with 2 Comments

Successful Facebook Ads Start With The Right Audience If your goal is to repaint residential homes would you spend money marketing to people who live in apartments? Running Facebook without building a specific audience using Facebook ad targeting is no different than marketing house painting to apartment tenants. Facebook ad targeting gives painting contractors the […]

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Should I be creating web content to market my painting business?

Should I be creating web content to market my painting business?

By on March 12, 2017 in Marketing, What We Do with 3 Comments

If you’ve dipped your toes into digital marketing at all, you’ve probably come across the term “content marketing” before. A technique which now forms the basis of most top performing online brands’ digital strategies, content marketing involves producing, sourcing, distributing, promoting and harnessing content (such as blogs, how to guides, infographics, videos etc.) in order […]

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Work on your Business!

Solve Business Problems in Half the Time

Solve Business Problems in Half the Time

Defeat Twice as Many Problems in the Same Amount of Time! Solutions to paint business problems these days seem to be measured in 50 and 100% increments. Sometimes, reality works in different sized chunks than “twice as many” and “half as many”. While I love big picture thinking, when you are in the forest, you […]

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Painting Business Owner: Home Office Tax Deduction

Painting Business Owner: Home Office Tax Deduction

As a painting business owner, you likely conduct most of your business outside of your home (doing estimates, supervising job sites, etc). However, you can still claim the home office deduction if you are using an area in your home for your business. Claiming this deduction allows you to deduct a percentage of utilities, mortgage interest, […]

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There’s Never been a BETTER Time to Market a Painting Business

There’s Never been a BETTER Time to Market a Painting Business

By on September 3, 2016 in Business Practices, What We Do with 6 Comments

Never before has it been so easy for a painting contractor to connect with homeowners through social media and email marketing

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Save Big With A Little Known Tax Credit

Save Big With A Little Known Tax Credit

By on July 20, 2016 in Business Practices, What We Do with 0 Comments

What if I told you, your painting business could improve employee loyalty and save thousands of dollars on taxes with one action? Sounds like a crazy idea, right? Well, I’m here to tell you it is possible by claiming the Small Employer Health Insurance Tax Credit. Why The Small Employer Health Insurance Tax Credit? As you […]

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Color Tips

5 Ways To Update An Office Space

5 Ways To Update An Office Space

By on January 23, 2016 in How we use Color. with 2 Comments

 A simple paint job is one of the best ways to completely update an office building. It’s not all about the looks, either. The way you utilize colors can have a huge impact on emotions, creativity and even productivity. Nowadays, trends in office decor are based not only on making good impressions with clients and […]

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How do I help customers choose colors?

How do I help customers choose colors?

By on October 4, 2015 in How we use Color. with 2 Comments

Q: Are you about to make decisions about paint color? Q: Are you about to recommend paint colors for a client? Q: How can you make high quality color test samples to help your clients make color decisions? You’re a painting professional who has just been asked for the Thousandth time… “how will this color […]

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Matching Bathroom Colors with the Décor

Matching Bathroom Colors with the Décor

As an important room in your home, where you spend many intimate moments, your bathroom should be designed in such a way that it is both unquestionably functional but also relaxing and meditative. The latter can be achieved by matching choice of fabrics and fixtures, but more importantly, by using coordinating and complementing colors. These […]

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Painting Commercial Gyms:  Help Your Clients Optimize Their Space!

Painting Commercial Gyms: Help Your Clients Optimize Their Space!

By on June 27, 2015 in How we use Color. with 1 Comment

Gyms have become an increasingly popular part of life for many health-conscious people. Whether it’s a membership to a smaller gym for women only, or a larger franchised gym that can be accessed anywhere in the United States, gyms can be found in every neighborhood. Of course, health is on the minds of the people […]

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How do I?

How to Repaint a Metal Building

How to Repaint a Metal Building

By on October 25, 2015 in How do I? with 4 Comments

Painting a metal building improves aesthetics but, more importantly, it also improves its durability and longevity. Metal roofs and exterior panels are known for their strength and resilience, but they’re still vulnerable to rust and corrosion via exposure to moisture and environmental contaminants. The right protective coating will yield the long-lasting attributes you’re banking on. When to […]

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Painting a Swimming Pool

Painting a Swimming Pool

By on September 20, 2015 in How do I? with 1 Comment

How to Paint an Inground Swimming Pool If you wish your pool to last, it is important that you maintain it well. Maintenance of inground pools is a multilevel task and all phases are important, from regular cleaning to fixing cracks and changing filtering systems. A well-chosen and applied paint it is the very foundation […]

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How to Maintain Your Deck

How to Maintain Your Deck

By on September 7, 2015 in How do I? with 0 Comments

A Seasonal Checklist for Decks… Decks are a great outdoor living space to enjoy for both relaxing and entertaining during three seasons of the year. In addition to the general traffic wear and tear that decks endure, they are also exposed to the most brutal of outdoor elements. Rain, sun, snow and ice wreak havoc […]

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Preparing for a Proper Estimate

Preparing for a Proper Estimate

By on September 3, 2015 in Associates, How do I?, Lead Paint with 4 Comments

How do you prepare to give a proper estimate? From our experience as a contractor and working with other companies, the most important aspect is to know the customers expectations for the work. What you think may be a simple and quick repaint, potential clients may think you are bringing their 50 year old home […]

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Press Releases

Inspired by Wanderlust, Sherwin-Williams Names 2018 Color of the Year

Inspired by Wanderlust, Sherwin-Williams Names 2018 Color of the Year

By on October 15, 2017 in Press Releases, Uncategorized with 0 Comments

Introducing ‘Oceanside:’ an opulent and mysterious green-blue color that evokes optimism CLEVELAND (OCTOBER 3, 2017) — A fusion of rich blue with jewel-toned green, the 2018 Color of the Year, Oceanside SW 6496, represents the growing desire for color that is both accessible and elusive. A complex, deep color, Oceanside offers a sense of the […]

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Now Available: Titan™ ControlMax™ Series High Efficiency Airless Paint Sprayers

Now Available: Titan™ ControlMax™ Series High Efficiency Airless Paint Sprayers

By on July 2, 2017 in Press Releases with 1 Comment

MINNEAPOLIS — June 29, 2017 — Titan™ ControlMax™ Series High Efficiency Airless (HEA) paint sprayers are easy to use and deliver maximum control when spraying at production speed. For homeowners, handymen, and paint contractors, Titan’s new ControlMax sprayers are designed to spray coatings with up to 55 percent less overspray than conventional airless paint sprayers, […]

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2018 COLORMIX® FORECAST PREDICTS COLORS THAT WILL DRIVE FUTURE DESIGN INNOVATION

2018 COLORMIX® FORECAST PREDICTS COLORS THAT WILL DRIVE FUTURE DESIGN INNOVATION

By on June 28, 2017 in Press Releases with 0 Comments

Sherwin-Williams Annual Color Trend Report Reveals Three Distinct Palettes Representing A Global Collision of Influences   CLEVELAND (June 12, 2017) — From vivid blue and digital green, to high-def yellow and rusty auburn, the Sherwin-Williams 2018 Colormix® Color Forecast exhibits three unique color palettes that draw from emerging  global trends. The collection predicts the colors that will drive […]

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Calling all color enthusiasts!

Calling all color enthusiasts!

By on May 7, 2017 in Press Releases with 0 Comments

SHERWIN-WILLIAMS CONVERTS DIGITAL COLOR INTO FRESH COATS OF PAINT FOR A GOOD CAUSE Company to turn donated digital color into coats of paint for communities in need leading up to National Painting Week CLEVELAND (May 2, 2017) — Calling all color enthusiasts! Starting today, Sherwin-Williams is issuing a challenge to easily and temporarily remove color […]

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More from the team.....

The More Things Change…

By on April 22, 2013 in Random Thoughts with 30 Comments
The More Things Change…

The more the internet kind of stays the same… The good news is that it is only getting easier to publish a professional blog. If you have any kind of computer and a smartphone, you are half way there. It’s the other half that makes the difference between a blog with substance and one that […]

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Improve Your Portfolio: Create Simple Project Spotlights

By on March 3, 2012 in Marketing with 20 Comments
Improve Your Portfolio: Create Simple Project Spotlights

I often find that contractors use photos to showcase their work to potential clients. They have albums (either online or off) of project photos they’ve completed, and often have a “portfolio” button on their website that presents some of their best work to visitors. Even though these photos are stunning, they don’t even come close […]

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How to boost your painting business via Instagram

By on September 24, 2017 in Social Media, What We Do with 2 Comments
How to boost your painting business via Instagram

If you’re not an Instagram devotee already, you might be surprised to learn just how much time this platform’s users spend ogling the visual content which populates their feeds. With 700 million active monthly users, that’s a whole lot of visual content being consumed… With such fanatical usage, Instagram is also one of the most […]

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