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Social Media

How Online Reviews Influence Customer Buying Decisions

How Online Reviews Influence Customer Buying Decisions

By on March 17, 2015 in Social Media with 5 Comments

It doesn’t matter what industry you work in these days, customer reviews have become an integral part of a consumer’s purchase or subscription process. When it comes to professionals who offer residential services, reviews are that much more important. After all, would you let someone with a spotty past work on your home? Despite having […]

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It takes a Facebook group…

It takes a Facebook group…

By on November 27, 2014 in Reader Spotlight, Social Media with 4 Comments

A funny thing happened on the way to the forum….. My name is Roger Coulter and I own and operate a small residential painting company in the northern suburbs of Chicago with roughly 15 years of experience. Painting is my life and I am fully committed to providing for my family through it. I have […]

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You had me at hello…

You had me at hello…

By on October 3, 2014 in Social Media with 0 Comments

The Art of Social Media I was lucky enough to get an advance copy of Guy Kawasaki’s book, “The Art of Social Media” recently. The first thing I read  was this: Do not follow where the path may lead. Go instead where there is no path and leave a trail. Ralph Waldo Emerson That’s always […]

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What our readers think!

Sherwin Williams Synthetic Shellac

By on December 30, 2014 in Reader Reviews with 0 Comments

We first heard about Synthetic Shellac earlier in the year when Sherwin Williams announced it here. Have you tried it yet? Leave a review below and let others know what you thought.

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PEP Estimating Software

PEP Estimating Software

By on December 30, 2014 in Reader Reviews with 0 Comments

Have you tried this software? Leave a review below. If you haven’t, click here for a free trial.

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How to Double your Business without making a sale

How to Double your Business without making a sale

By on December 21, 2014 in Reader Reviews with 1 Comment

Steve Burnett built a successful business with Burnett Painting and recently handed over the reins to his extremely capable partner and wife, April. This allowed Steve to create another business, Burnett Marketing, that helps painters to realize the same successes he has experienced. He recently wrote a book that has become a hit in our […]

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Website and SEO

Good news for Google+ Pages and Local!

Good news for Google+ Pages and Local!

By on June 7, 2014 in Websites and SEO with 7 Comments

Google+ Profiles-Google+ Pages and Google+ Local! Is your head spinning trying to keep it straight? I have spoken to several contractors that have their pages set up incorrectly, Google’s changes over the past two years have caused many to set up pages incorrectly. Let’s look at the different types first. Google+ Profiles If you are Facebook […]

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Write better content with keyword research

Write better content with keyword research

By on February 16, 2014 in Websites and SEO with 1 Comment

There is a lot more to doing good SEO than repeating a phrase over and over throughout your entire website. Let’s take a look at Google’s Keyword planner to see how we can put it to good use, and get some insights from it.

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What to Look for When Hiring an SEO Company

What to Look for When Hiring an SEO Company

By on February 8, 2014 in Websites and SEO with 6 Comments

When it comes to marketing your business, there is perhaps no decision more important as to your online strategy and who you hire (if anybody) to implement that strategy. The ramifications are far too great to ignore: hire the wrong online marketing company (or disregard online marketing completely) and not only are you wasting your […]

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Random Thoughts

Don’t Wait for Hindsight to Get Your Act Together

Don’t Wait for Hindsight to Get Your Act Together

By on March 26, 2015 in Random Thoughts with 2 Comments

Hindsight is pretty clear, isn’t it? How many times have you said “Let’s not do that again.” I can think of a few dozen examples in my own life. “Don’t go to a small town with your buddies and try to pick up the local girls.” That was a lesson learned many years ago as […]

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Keeping the Trade Alive

Keeping the Trade Alive

By on March 8, 2015 in Random Thoughts with 2 Comments

“If we want the trade to stay alive and remain a trade it’s our responsibility to pass it on to the next generation” Source With the PDCA Expo in Charleston South Carolina wrapping recently, there has been a lot of attention on what is going on in the painting industry. It was great to see […]

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Quit Putting Lipstick on a Pig!

Quit Putting Lipstick on a Pig!

By on October 5, 2014 in Random Thoughts with 10 Comments

The race to the top of the page Everyone wants their site on the top of SERP’s, I get that, that’s how customers can find us, it’s the route that many are taking that drives me nuts! Looking at my Facebook and Twitter feeds, I see article after article on “Panda, Penguin and Google’s latest […]

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Pricing and Estimating

PaintScope- A new way to estimate accurately

PaintScope- A new way to estimate accurately

By on November 9, 2014 in Pricing and Estimating with 6 Comments

Eyeball vs Measure Which do you usually do for an estimate on an exterior repaint? Do you measure or break out the different substrates? Recently one of our readers had an opportunity to use a new technology after we posted this press release and he commented. PaintScope hooked up Nick Dunse from Thinkpainting  with a […]

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Submitting a Professional Estimate

Submitting a Professional Estimate

By on March 23, 2014 in Pricing and Estimating with 7 Comments

PEP announces the eBid! How does it work? You put together a company profile to highlight your latest projects, your history, your values – a professional estimate is what sets you apart from the rest. When it comes time to make a bid for a job, you can select to include this company information as […]

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5 challenges with time sheets, and what you can do about it…

5 challenges with time sheets, and what you can do about it…

It seems apparent these days that using paper time sheets can be time-consuming and expensive for you and your business. My name is Neville Solomon, and after personally interviewing over 50 painting business owners across the country that still use time sheets, the majority have told me the challenges it brings them, and how it’s […]

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Marketing Your Business

Google Helpouts

Google Helpouts

By on May 25, 2014 in Google Hangouts, Marketing with 6 Comments

Do you have something to share? Visit any forum, blog or Social Media site and you will find a wealth of very experienced folks sharing their advice freely. These are great resources in many ways to get general information and advice. A lot of the ones I frequent tend to be peers sharing information, but […]

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Identifying Your Ideal Customer

Identifying Your Ideal Customer

By on September 25, 2013 in Marketing with 3 Comments

 Marketing your business without a clearly defined audience is like throwing darts in the dark. Sure, your message will hit something, but probably not the target you intended. But this is exactly what many contractors do. They create websites and ads, replete with a bullet list of services, which carry the emotional charge of a […]

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Should You Pay Review Sites Advertising Fees?

Should You Pay Review Sites Advertising Fees?

By on September 10, 2013 in Business Practices, Marketing with 7 Comments

Yelp. Angie’s List. Google. Review sites are a reality of doing business. They’re a vital portion of the local SEO process and they’re an important source of sales. Yet, at times, they can be very destructive to a business. Some sites, Yelp in particular, seem to aggressively filter out any positive review while placing malicious, […]

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Customer Service

The Best Paint Products for Painting a House

The Best Paint Products for Painting a House

By on March 8, 2015 in Customer Service, Homeowner Resources with 3 Comments

When it comes to painting a house, the quality of the products used and their application can be the difference between a paint job that begins to crack and chip as soon as it’s done drying and one that can last decades. In fact, every step of the process of painting a house — the […]

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All Customers are Special

All Customers are Special

By on January 25, 2015 in Customer Service with 5 Comments

All of our customers are special Some customers may have needs that require some special attention. When they want painting and remodeling it’s our job to provide those services. At times it’s not clear they have special needs and in some cases they might not consider themselves to have any special needs. With all of […]

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Setting the Right Expectations

Setting the Right Expectations

By on January 25, 2015 in Customer Service with 9 Comments

We’ve all experienced it before: That feeling of being let down when things don’t go exactly as we’d planned. It’s the feeling that arises when nobody comes to your New Year’s Eve party, or when you lose a football game against the worst team in the district. Your clients may very well have gone through this disappointment […]

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Color Tips

Helping Homeowners Choose Color

Helping Homeowners Choose Color

By on February 21, 2015 in How we use Color. with 4 Comments

It’s always great news when a client comes to you for a painting project. On occasion, homeowners have no idea the direction they want to take with their home decorating, leaving you with the task of coming up with color tips and suggestions for them. Luckily, there are a few tips and tricks to help […]

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Design What Matters

Design What Matters

By on August 3, 2014 in How we use Color. with 0 Comments

Not just another color virtualizer! Benjamin Moore has just released a new tool to help homeowners, designers  and contractors explore color palettes. I have used several and often struggled to crop areas, then pick colors from a huge palette. This one is a bit different, it asks several questions that may seem odd at first, […]

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Jackie Jordan Talks About Colormix™ 2015

Jackie Jordan Talks About Colormix™ 2015

By on June 13, 2014 in How we use Color. with 0 Comments

Come join me as I talk to Jackie Jordan about Colormix 2015, Optimistic Odyssey Jackie, congratulations on the release of Colormix™ 2015. The colors are just beautiful! As a Color Professional myself, I’ve been watching the teasers on Twitter and the behind the scenes snaps of the color forecasts all week and couldn’t wait to see […]

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More from the team.....

The More Things Change…

By on April 22, 2013 in Random Thoughts with 29 Comments
The More Things Change…

The more the internet kind of stays the same… The good news is that it is only getting easier to publish a professional blog. If you have any kind of computer and a smartphone, you are half way there. It’s the other half that makes the difference between a blog with substance and one that […]

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Improve Your Portfolio: Create Simple Project Spotlights

By on March 3, 2012 in Marketing with 17 Comments
Improve Your Portfolio: Create Simple Project Spotlights

I often find that contractors use photos to showcase their work to potential clients. They have albums (either online or off) of project photos they’ve completed, and often have a “portfolio” button on their website that presents some of their best work to visitors. Even though these photos are stunning, they don’t even come close […]

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Wagner FLEXiO 990

By on March 30, 2015 in Press Releases with 0 Comments

Wagner SprayTech Announces the FLEXiO® 990 Complete large projects faster with direct feed system for non-stop painting MINNEAPOLIS — March 30, 2015 — Wagner SprayTech, the market leader in advanced paint applicators, announced today the newest addition to the FLEXiO family of indoor/outdoor paint sprayers – the FLEXiO® 990 for big jobs. The FLEXiO 990 […]

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