The Online Resource for the Painting Industry

Social Media

Expand Your Social Presence by Sharing More Images

Expand Your Social Presence by Sharing More Images

By on March 16, 2014 in Social Media with 5 Comments

These days, businesses need to have a presence on social media if they wish to remain competitive over the long term. That’s because, according to recent research, 93 percent of marketers are leveraging communication tools to promote their businesses. Humans are very visual creatures. Our inclination toward the visual could explain why, for example, posts […]

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How Your Business Can Start Using Pinterest Place Pins

How Your Business Can Start Using Pinterest Place Pins

By on January 23, 2014 in Social Media with 7 Comments

It’s no secret that Pinterest is a rising star in the social media world, posting big gains and offering plenty of novel opportunities for people and businesses alike to promote and express themselves. Pinterest’s newest offering, called Place Pins, saw its debut in November of 2013, and has left people in a number of industries […]

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Visual Marketing: Using Instagram to Promote Your Business

Visual Marketing: Using Instagram to Promote Your Business

By on December 24, 2013 in Social Media with 4 Comments

Even though Instagram is about delivering images, videos and media-based content to your followers, it’s also a great place for many businesses to focus their marketing efforts. The benefits of those visual media features come to light when you have a business or product that needs to be seen in order to be appreciated. When […]

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What our readers think!

KOVRD Paint Tray Storage Bag

By on April 20, 2014 in Reader Reviews

Tommy first saw these at PDCA Expo 2012 and it seems the folks at KOVRD have a winner on their hands with this KOVRD Paint Tray Storage Bag. The gang over at Traditional Painters wrote a nice piece up on them here. Share your opinion below and let our readers know what you think!

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Everyone needs a Buddy!

Everyone needs a Buddy!

By on March 9, 2014 in Reader Reviews

Dan over at Big Boy Ind was kind enough to send over a few of the Buddy Systems for our Product Testers to try out. See what they say!

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Matthew Ladder Safety Products

By on February 8, 2014 in Reader Reviews

Matthew Ladders have a variety of accessories to help contractors work safely. From the website: Matthew Ladders, Inc. is the brain-child of entrepreneur, M.S. Matthew. With a history of taking businesses and making them perform, he continues his tradition of genuine commitment to the customer into the ladder industry. If you have tried one of […]

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Website and SEO

Write better content with keyword research

Write better content with keyword research

By on February 16, 2014 in Websites and SEO with 0 Comments

There is a lot more to doing good SEO than repeating a phrase over and over throughout your entire website. Let’s take a look at Google’s Keyword planner to see how we can put it to good use, and get some insights from it.

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What to Look for When Hiring an SEO Company

What to Look for When Hiring an SEO Company

By on February 8, 2014 in Websites and SEO with 5 Comments

When it comes to marketing your business, there is perhaps no decision more important as to your online strategy and who you hire (if anybody) to implement that strategy. The ramifications are far too great to ignore: hire the wrong online marketing company (or disregard online marketing completely) and not only are you wasting your […]

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The secret most SEO companies don’t want painters to know

The secret most SEO companies don’t want painters to know

By on January 27, 2014 in Websites and SEO with 2 Comments

Black hat link building, link bait, link farms. Don’t all of those phrases give you a creepy, dirty feeling? I don’t advocate any kind of underhanded measures to inflate your ranking on Google, I think doing it right the first time gives you long lasting results instead of risking losing your position later on. That […]

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Color Tips

How can I use pastel colors in my home?

How can I use pastel colors in my home?

By on March 16, 2014 in How we use Color. with 0 Comments

  Do you like pastel colors? Most people think of baby colors, nursery or “old” decor when you say pastels. Not anymore!  Today, I’m going to show you how you can use pastel colors in your home without it looking like a nursery or a nursing home. Aren’t these colors just beautiful? These are actually my egg […]

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Exclusive Plum Is An Intimate and Romantic Color Perfect for the Bedroom

Exclusive Plum Is An Intimate and Romantic Color Perfect for the Bedroom

By on December 10, 2013 in How we use Color. with 11 Comments

(Written by Donna Frasca) As a Color Expert in Charlotte, NC, I am constantly tracking what are announced as the colors of the year and watching the color trends as they come and go. I was super excited when I saw that Exclusive Plum (SW 6263) was chosen by Sherwin-Williams as the Color of The Year […]

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What Color Should I Paint My Nursery?

What Color Should I Paint My Nursery?

By on November 21, 2013 in How we use Color. with 1 Comment

Wondering what color to paint your nursery? Having a girl? Paint the nursery pink. Having a boy? Paint the nursery blue. This seems to be the obvious choice but is it the right one?  Many times parents immediately think just pink or just blue when they are deciding on what color to paint a nursery […]

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Pricing and Estimating

Submitting a Professional Estimate

Submitting a Professional Estimate

By on March 23, 2014 in Pricing and Estimating with 6 Comments

PEP announces the eBid! How does it work? You put together a company profile to highlight your latest projects, your history, your values – a professional estimate is what sets you apart from the rest. When it comes time to make a bid for a job, you can select to include this company information as […]

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5 challenges with time sheets, and what you can do about it…

5 challenges with time sheets, and what you can do about it…

It seems apparent these days that using paper time sheets can be time-consuming and expensive for you and your business. My name is Neville Solomon, and after personally interviewing over 50 painting business owners across the country that still use time sheets, the majority have told me the challenges it brings them, and how it’s […]

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How do I know what to charge?

How do I know what to charge?

By on February 1, 2014 in Pricing and Estimating with 6 Comments

My estimating was guesstimating at best. When I first started my business I had no idea what to charge my clients for the work I was doing. I knew how to charge by the hour, but I wasn’t always sure how long it would take me to finish tasks. Eventually I had a pretty good idea […]

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Marketing Your Business

Identifying Your Ideal Customer

Identifying Your Ideal Customer

By on September 25, 2013 in Marketing with 3 Comments

 Marketing your business without a clearly defined audience is like throwing darts in the dark. Sure, your message will hit something, but probably not the target you intended. But this is exactly what many contractors do. They create websites and ads, replete with a bullet list of services, which carry the emotional charge of a […]

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Should You Pay Review Sites Advertising Fees?

Should You Pay Review Sites Advertising Fees?

By on September 10, 2013 in Business Practices, Marketing with 7 Comments

Yelp. Angie’s List. Google. Review sites are a reality of doing business. They’re a vital portion of the local SEO process and they’re an important source of sales. Yet, at times, they can be very destructive to a business. Some sites, Yelp in particular, seem to aggressively filter out any positive review while placing malicious, […]

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3 Things You Should Know about Lead Generation Services

3 Things You Should Know about Lead Generation Services

Nobody really likes to sell. If you’re like most people, you’d rather just get down to the business of painting your client’s house. There’s nothing less pleasurable than digging up leads. In an ideal world, a professional could hang out his shingle, be really good at what he does, and never lack for phone calls. […]

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Customer Service

How are you communicating with Customers?

How are you communicating with Customers?

By on March 19, 2014 in Customer Service with 4 Comments

It used to be a customer found us in the phone book, called and scheduled an appointment and from there on out everything was done verbally, whether in person or on the phones. These days, the availability of handheld technology has created an “on demand” type of mentality. We are all seemingly available 24/7 (I am not so sure that is a good thing!). How do we handle communication these days?

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Is Painting Like Leftovers in the Fridge?

Is Painting Like Leftovers in the Fridge?

Leftovers in the fridge are sometimes amongst the most coveted cuisine, especially when you are hungry and just need to eat. Cold pizza can be better than hot pizza. Same holds true for other delicacies. And here’s the large leap where I state that good contractors are to be coveted too. Residential repainting in particular […]

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Is the Customer Always Right?

Is the Customer Always Right?

By on June 15, 2013 in Customer Service with 4 Comments

“As a Painting Contractor, Is the Customer Always Right?”  The term the “customer is always right” was a slogan launched by the retail industry in the late 19th century. It’s intention was to make the customers “feel special.” I, like many others, have adopted this slogan into my business practices. But I must admit at times I […]

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Random Thoughts

What is happening at BP?

What is happening at BP?

By on March 2, 2014 in Random Thoughts with 11 Comments

It’s been a great ride so far! The Blogging Painters are an eclectic group of business owners whom are passionate about the painting industry. Sounds kind of silly doesn’t it? Like a bunch of guys who like watching paint dry? But it is more than that! I wrote that in one of our first posts […]

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Playing Hangman: The Story of an Invention

Playing Hangman: The Story of an Invention

My son, the inventor, by Bonnie Goldberg Mothers often brag about their offspring, as in “my son, the doctor” competing with “my son, the lawyer.” Now I get to brag about Adam Goldberg, “my son, the entrepreneur” and his best friend and business partner Kay Saucier, the inventor. The saying goes that “necessity is the mother […]

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The Relationships between Manufacturers and Contractors

The Relationships between Manufacturers and Contractors

In the past, the relationships between manufacturers and contractors has always been buffered by various vendors/middlemen. Painting Contractors who had a question or a problem with a product usually got no further than their paint store rep, very few had the time, tenacity or resources to to work their way up the chain to speak […]

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More from the team.....

The More Things Change…

By on April 22, 2013 in Random Thoughts with 26 Comments
The More Things Change…

The more the internet kind of stays the same… The good news is that it is only getting easier to publish a professional blog. If you have any kind of computer and a smartphone, you are half way there. It’s the other half that makes the difference between a blog with substance and one that […]

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Improve Your Portfolio: Create Simple Project Spotlights

By on March 3, 2012 in Marketing with 17 Comments
Improve Your Portfolio: Create Simple Project Spotlights

I often find that contractors use photos to showcase their work to potential clients. They have albums (either online or off) of project photos they’ve completed, and often have a “portfolio” button on their website that presents some of their best work to visitors. Even though these photos are stunning, they don’t even come close […]

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Bonded and Insured, Part Two

By on January 25, 2014 in Business Practices with 1 Comment
Bonded and Insured, Part Two

This blog is a guest post from Sara Aisenberg of SuretyBonds.com. In September, Sara shared a post about how being bonded pertains to the painting industry. Breaking down “Bonded and Insured,” Part 2 Most service professionals are familiar with the phrase “bonded and insured,” but not everyone knows what the terms mean and how they […]

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