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What is on Your Roadmap?

Trying to Figure out How to Blog Better?

Trying to Figure out How to Blog Better?

By on February 14, 2016 in Blogging Tips, Roadmap with 18 Comments

Are you still staring at that white screen waiting for inspiration to blog better? Blogging can be intimidating because you are trying to create content that brings people to your website and encourages them to do business with you. For online leads, this will be the first impression a new customer gets of your company. […]

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Where should I build my content?

Where should I build my content?

By on January 31, 2016 in Roadmap with 8 Comments

If you have been following along in our Roadmap series, you likely understand why you should be blogging and may now be wondering where and how to build your online property. One of the first things to consider is whether to build it (website/blog) yourself or hire part or all of it out. For an industry that […]

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Why are you Blogging?

Why are you Blogging?

By on January 23, 2016 in Roadmap, Websites and SEO with 3 Comments

As sales continue to be competitive for paint contractors, blogging has come back around as a hot topic. It is easier than ever to find helpful tips on how to set up a blog. Contractors are putting more energy into building nice looking sites with blog space, and conversations quickly move to “Ok, so, what […]

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Leave a Review!

Field Pulse

By on February 25, 2017 in Product Feedback with 0 Comments

FieldPulse is an all-in-one business management application for your painting company – operating on iPhone, Android, and Computer WebApp. Schedule jobs for your team members, manage customer relationships, create estimates and invoices, and more! Source-Field Pulse The team at Field Pulse has provided some trials to our readers, see what they, and others have to […]

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Emerald® Interior/Exterior Waterbased Urethane Trim Enamel

Emerald® Interior/Exterior Waterbased Urethane Trim Enamel

By on February 19, 2017 in Product Feedback with 3 Comments

Sherwin-Williams has expanded the Emerald family of products, its finest interior and exterior paints, with the new Emerald® Interior/Exterior Waterbased Urethane Trim Enamel. It’s perfect for cabinet, door and trim projects where hardness, adhesion and durability are primary considerations. Emerald Urethane Trim Enamel delivers the look and feel of an oil-based enamel with the convenience […]

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Trimaco X Paper

Trimaco X Paper

By on February 19, 2017 in Product Feedback with 0 Comments

Trimaco’s X•Paper is heavy duty flooring protection paper. It’s 1.5 times thicker than regular contractor’s paper and is breathable to allow floors to continue the curing process. It provides superior protection for all types of floors and surfaces. The paper is easy to work with and repels minor spills. Spend less time applying and re-applying […]

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Website and SEO

Google AdWords 101: Dynamic Ad Text For Mobile Devices

Google AdWords 101: Dynamic Ad Text For Mobile Devices

By on February 2, 2017 in Marketing, Uncategorized, Websites and SEO with 2 Comments

What exactly is dynamic ad text? The easiest way to understand dynamic ad text is with a quick example. Consider the following scenarios: A property manager pulls out their iPhone and searches “local painting contractor”. At the same time, a homeowner runs the same search on their laptop. Now consider these two potential headlines for […]

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The 5 Pillars to a Successful Local Digital Marketing Campaign – Part II

The 5 Pillars to a Successful Local Digital Marketing Campaign – Part II

Every painting company is unique, and every digital marketing campaign requires a unique strategy tailored to the needs of your business. With that said, there are consistent “pillars,” that together can work to help your painting business increase online traffic, leads, and sales. In part one of this two-part post, we discussed two of the […]

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Is Your Painting Business Using Call Only Ads On Google To Drive Immediate Leads?

Is Your Painting Business Using Call Only Ads On Google To Drive Immediate Leads?

By on January 8, 2017 in Marketing, Websites and SEO with 3 Comments

What are call only ads on Google? While the answer to this question seems self explanatory, there are key distinctions between call only ads on Google and text ads with call extensions. Checkout this picture of the Google search results for a mobile search on an iPhone for the keywords: Baltimore Commercial Painting Contractor The […]

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Guest Posts

Experience More Love With Video Marketing

Experience More Love With Video Marketing

By on March 26, 2017 in Marketing, Random Thoughts, Social Media with 0 Comments

Have you considered Video Marketing to sell your paint service or product? You should! A recent survey that includes 230 marketing professionals and online consumers showed over 60% of businesses said they use video marketing. Over 90% said they will start using or increase their video marketing. An average of 61% of consumers said they […]

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Getting to Know You: Nigel Costolloe

Getting to Know You: Nigel Costolloe

  Nigel Costolloe is both the owner of Catchlight Painting and one of their estimators. Nigel trained as an apprentice painter in California and continues to study the evolving science of coating adhesion and failure. He is active regionally and nationally in the Painting and Decorating Contractors of America (PDCA) as a leader, speaker and […]

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4 Strategies for Maximizing Word of Mouth Painting Referrals

4 Strategies for Maximizing Word of Mouth Painting Referrals

In the service industry, existing customers are your bread and butter and you need to make sure they have an amazing experience. Yes, you might get additional business from them for add-on work, but that’s not how they are most valuable. According to a Nielsen survey, people are FOUR TIMES more likely to buy when […]

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Pricing and Estimating

Field Pulse

Field Pulse

By on January 16, 2017 in Pricing and Estimating with 0 Comments

Here at Blogging Painters, we often are contacted by inventors, software developers and industry representatives. They are very interested in the feedback from our readers on products and ideas. Recently the folks at Field Pulse contacted us, they want to refine their product to make it better suited to the painting industry. I posted in […]

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Understanding Project Manuals

Understanding Project Manuals

By on November 26, 2016 in Pricing and Estimating with 4 Comments

Project Manuals are the other tool that is provided, along with blueprints, to enable us to assemble an accurate bid. Whether you are bidding to general contractors or directly to the owner of a project, often you will be provided with an FTP site link where you can download the “Plans and Specs”. Once you […]

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The Bidding Process

The Bidding Process

By on August 16, 2015 in Pricing and Estimating with 4 Comments

 Putting it all together  The first step to any bid is of course to gather the quantities, whether you are measuring an existing structure or doing a takeoff from a set of plans. From there you must “extend” your numbers, either manually or by entering the information into an estimating program. There are many such […]

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Marketing Your Business

5 Facebook Ad Targeting Tips For Painters

5 Facebook Ad Targeting Tips For Painters

By on March 18, 2017 in Daily Pick, Marketing, Social Media with 2 Comments

Successful Facebook Ads Start With The Right Audience If your goal is to repaint residential homes would you spend money marketing to people who live in apartments? Running Facebook without building a specific audience using Facebook ad targeting is no different than marketing house painting to apartment tenants. Facebook ad targeting gives painting contractors the […]

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Should I be creating web content to market my painting business?

Should I be creating web content to market my painting business?

By on March 12, 2017 in Marketing, What We Do with 1 Comment

If you’ve dipped your toes into digital marketing at all, you’ve probably come across the term “content marketing” before. A technique which now forms the basis of most top performing online brands’ digital strategies, content marketing involves producing, sourcing, distributing, promoting and harnessing content (such as blogs, how to guides, infographics, videos etc.) in order […]

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Growing your business

Growing your business

By on January 1, 2017 in Marketing with 0 Comments

Running a successful painting business is not limited to simply working harder and giving the best output; it involves a lot more than that. Creating strong relations with your clients, spending on advertising and marketing, managing your costs and expenses as well as finding ways to make your way into the mainstream business community are […]

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Work on your Business!

Solve Business Problems in Half the Time

Solve Business Problems in Half the Time

Defeat Twice as Many Problems in the Same Amount of Time! Solutions to paint business problems these days seem to be measured in 50 and 100% increments. Sometimes, reality works in different sized chunks than “twice as many” and “half as many”. While I love big picture thinking, when you are in the forest, you […]

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Painting Business Owner: Home Office Tax Deduction

Painting Business Owner: Home Office Tax Deduction

As a painting business owner, you likely conduct most of your business outside of your home (doing estimates, supervising job sites, etc). However, you can still claim the home office deduction if you are using an area in your home for your business. Claiming this deduction allows you to deduct a percentage of utilities, mortgage interest, […]

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There’s Never been a BETTER Time to Market a Painting Business

There’s Never been a BETTER Time to Market a Painting Business

By on September 3, 2016 in Business Practices, What We Do with 6 Comments

Never before has it been so easy for a painting contractor to connect with homeowners through social media and email marketing

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Color Tips

5 Ways To Update An Office Space

5 Ways To Update An Office Space

By on January 23, 2016 in How we use Color. with 2 Comments

 A simple paint job is one of the best ways to completely update an office building. It’s not all about the looks, either. The way you utilize colors can have a huge impact on emotions, creativity and even productivity. Nowadays, trends in office decor are based not only on making good impressions with clients and […]

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How do I help customers choose colors?

How do I help customers choose colors?

By on October 4, 2015 in How we use Color. with 2 Comments

Q: Are you about to make decisions about paint color? Q: Are you about to recommend paint colors for a client? Q: How can you make high quality color test samples to help your clients make color decisions? You’re a painting professional who has just been asked for the Thousandth time… “how will this color […]

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Matching Bathroom Colors with the Décor

Matching Bathroom Colors with the Décor

As an important room in your home, where you spend many intimate moments, your bathroom should be designed in such a way that it is both unquestionably functional but also relaxing and meditative. The latter can be achieved by matching choice of fabrics and fixtures, but more importantly, by using coordinating and complementing colors. These […]

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How do I?

How to Repaint a Metal Building

How to Repaint a Metal Building

By on October 25, 2015 in How do I? with 3 Comments

Painting a metal building improves aesthetics but, more importantly, it also improves its durability and longevity. Metal roofs and exterior panels are known for their strength and resilience, but they’re still vulnerable to rust and corrosion via exposure to moisture and environmental contaminants. The right protective coating will yield the long-lasting attributes you’re banking on. When to […]

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Painting a Swimming Pool

Painting a Swimming Pool

By on September 20, 2015 in How do I? with 1 Comment

How to Paint an Inground Swimming Pool If you wish your pool to last, it is important that you maintain it well. Maintenance of inground pools is a multilevel task and all phases are important, from regular cleaning to fixing cracks and changing filtering systems. A well-chosen and applied paint it is the very foundation […]

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Preparing for a Proper Estimate

Preparing for a Proper Estimate

By on September 3, 2015 in Associates, How do I?, Lead Paint with 4 Comments

How do you prepare to give a proper estimate? From our experience as a contractor and working with other companies, the most important aspect is to know the customers expectations for the work. What you think may be a simple and quick repaint, potential clients may think you are bringing their 50 year old home […]

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Press Releases

SHERWIN-WILLIAMS INTRODUCES EXTREME COVER™

SHERWIN-WILLIAMS INTRODUCES EXTREME COVER™

By on April 30, 2017 in Press Releases with 0 Comments

A NEW STAIN BLOCKING PAINT AND PRIMER IN ONE CLEVELAND (April 24, 2017) — Sherwin-Williams unveils Extreme Cover™ Stain Blocking Paint and Primer, an all-in-one solution that features excellent blocking against common stains such as grease, grime, food and cigarette smoke. In addition to outstanding stain resistance, Extreme Cover Stain Blocking Paint and Primer in […]

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Sherwin-Williams Introduces New App for Pros

Sherwin-Williams Introduces New App for Pros

By on April 2, 2017 in Press Releases with 0 Comments

Available now, new PRO app is redesigned to help professional customers save time and increase productivity CLEVELAND (Feb 21, 2017) – Sherwin-Williams unveiled its latest tool for painting professionals seeking ways to work more efficiently: the all-new Sherwin-Williams PRO app. With the new and improved PRO app by Sherwin-Williams, it’s easier than ever for professionals […]

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Titan Elite™ 3500 Sealed Hydraulic Professional Airless Paint Sprayer

Titan Elite™ 3500 Sealed Hydraulic Professional Airless Paint Sprayer

By on March 12, 2017 in Press Releases with 0 Comments

Titan introduces the new Elite™ 3500 gas-powered, sealed hydraulic paint sprayer. Titan’s first sprayer outfitted with PermaStroke Technology

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More from the team.....

The More Things Change…

By on April 22, 2013 in Random Thoughts with 30 Comments
The More Things Change…

The more the internet kind of stays the same… The good news is that it is only getting easier to publish a professional blog. If you have any kind of computer and a smartphone, you are half way there. It’s the other half that makes the difference between a blog with substance and one that […]

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Improve Your Portfolio: Create Simple Project Spotlights

By on March 3, 2012 in Marketing with 20 Comments
Improve Your Portfolio: Create Simple Project Spotlights

I often find that contractors use photos to showcase their work to potential clients. They have albums (either online or off) of project photos they’ve completed, and often have a “portfolio” button on their website that presents some of their best work to visitors. Even though these photos are stunning, they don’t even come close […]

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EZ UP Dust Containment

By on February 19, 2017 in Product Feedback with 0 Comments

We’re constantly bringing new products to the table to meet your dust containment demands. Our E-Z Up™ Dust Containment Door Kit provides fast dust containment protection. The unique C-shape zipper allows for quick access in and out of the jobsite. The kit can even be re-used! Just re-apply with new E-Z Up™ Double-Sided Seam Tape. […]

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