The Online Resource for the Painting Industry

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Social Media

You had me at hello…

You had me at hello…

By on December 3, 2014 in Social Media with 0 Comments

The Art of Social Media I was lucky enough to get an advance copy of Guy Kawasaki’s book, “The Art of Social Media” recently. The first thing I read  was this: Do not follow where the path may lead. Go instead where there is no path and leave a trail. Ralph Waldo Emerson That’s always […]

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It takes a Facebook group…

It takes a Facebook group…

By on November 27, 2014 in Reader Spotlight, Social Media with 2 Comments

A funny thing happened on the way to the forum….. My name is Roger Coulter and I own and operate a small residential painting company in the northern suburbs of Chicago with roughly 15 years of experience. Painting is my life and I am fully committed to providing for my family through it. I have […]

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Top 5 Strategies for Succeeding on Houzz

Top 5 Strategies for Succeeding on Houzz

By on June 17, 2014 in Social Media with 4 Comments

Marketers pledge all the time about the importance of social media and how you should incorporate the use of it into your marketing campaign. There are a lot of markets where social channels are pretty easy to work with, but when it comes to the painting industry that’s not always true. It can be difficult […]

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What our readers think!

Brush and Roller Covers

By on December 13, 2014 in Reader Reviews with 0 Comments

Need a way to care for your brushes and rollers? Check out these covers and let us know what you think!  

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A Painter’s Biggest Catch

A Painter’s Biggest Catch

By on August 24, 2014 in What our readers are saying...... with 9 Comments

Painters and other tradies are inclined to brag and boast about how much they lost because a client neglected to pay them. Like a fisherman brags about his biggest catch. Or a washed up rugby player talks about his glory days… Once the grief of being ripped off passes, the story will live on eternally […]

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Bucket Buddy

Bucket Buddy

By on May 27, 2014 in Reader Reviews with 0 Comments

Wow, where was this when I was the spray “tender” while my husband was spraying?! Lugging those fiver’s was always my least favorite thing to do! It was so easy for him to carry two at a time, but doing that for thirty years took a toll on his back, and I am sure there […]

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Website and SEO

Good news for Google+ Pages and Local!

Good news for Google+ Pages and Local!

By on June 7, 2014 in Websites and SEO with 6 Comments

Google+ Profiles-Google+ Pages and Google+ Local! Is your head spinning trying to keep it straight? I have spoken to several contractors that have their pages set up incorrectly, Google’s changes over the past two years have caused many to set up pages incorrectly. Let’s look at the different types first. Google+ Profiles If you are Facebook […]

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Write better content with keyword research

Write better content with keyword research

By on February 16, 2014 in Websites and SEO with 0 Comments

There is a lot more to doing good SEO than repeating a phrase over and over throughout your entire website. Let’s take a look at Google’s Keyword planner to see how we can put it to good use, and get some insights from it.

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What to Look for When Hiring an SEO Company

What to Look for When Hiring an SEO Company

By on February 8, 2014 in Websites and SEO with 6 Comments

When it comes to marketing your business, there is perhaps no decision more important as to your online strategy and who you hire (if anybody) to implement that strategy. The ramifications are far too great to ignore: hire the wrong online marketing company (or disregard online marketing completely) and not only are you wasting your […]

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Random Thoughts

What’s Your Problem?

What’s Your Problem?

By on November 15, 2014 in Random Thoughts with 21 Comments

For years, I was an internet forum junkie. I think I have about 20,000 posts scattered across a few forums. Forums became less appealing for me when I realized that they have evolved as entertainment, but not as a consistently reliable format for professional dialogue. I may have finally kicked the habit. My opinion on […]

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Quit Putting Lipstick on a Pig!

Quit Putting Lipstick on a Pig!

By on October 5, 2014 in Random Thoughts with 10 Comments

The race to the top of the page Everyone wants their site on the top of SERP’s, I get that, that’s how customers can find us, it’s the route that many are taking that drives me nuts! Looking at my Facebook and Twitter feeds, I see article after article on “Panda, Penguin and Google’s latest […]

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Arborcoat Ups and Downs

Arborcoat Ups and Downs

By on August 17, 2014 in Random Thoughts with 1 Comment

Joshua from Allbright painting is always doing interesting projects when he is not traveling around the states providing educational seminars to paint contractors. His latest one was teaming up with Benjamin Moore to create the worlds largest YoYo. He wrote about the experience here. This is another great example of the evolution of the relationship building between contractors […]

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Pricing and Estimating

PaintScope- A new way to estimate accurately

PaintScope- A new way to estimate accurately

By on November 9, 2014 in Pricing and Estimating with 0 Comments

Eyeball vs Measure Which do you usually do for an estimate on an exterior repaint? Do you measure or break out the different substrates? Recently one of our readers had an opportunity to use a new technology after we posted this press release and he commented. PaintScope hooked up Nick Dunse from Thinkpainting  with a […]

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Submitting a Professional Estimate

Submitting a Professional Estimate

By on March 23, 2014 in Pricing and Estimating with 6 Comments

PEP announces the eBid! How does it work? You put together a company profile to highlight your latest projects, your history, your values – a professional estimate is what sets you apart from the rest. When it comes time to make a bid for a job, you can select to include this company information as […]

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5 challenges with time sheets, and what you can do about it…

5 challenges with time sheets, and what you can do about it…

It seems apparent these days that using paper time sheets can be time-consuming and expensive for you and your business. My name is Neville Solomon, and after personally interviewing over 50 painting business owners across the country that still use time sheets, the majority have told me the challenges it brings them, and how it’s […]

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Marketing Your Business

Google Helpouts

Google Helpouts

By on May 25, 2014 in Google Hangouts, Marketing with 6 Comments

Do you have something to share? Visit any forum, blog or Social Media site and you will find a wealth of very experienced folks sharing their advice freely. These are great resources in many ways to get general information and advice. A lot of the ones I frequent tend to be peers sharing information, but […]

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Identifying Your Ideal Customer

Identifying Your Ideal Customer

By on September 25, 2013 in Marketing with 3 Comments

 Marketing your business without a clearly defined audience is like throwing darts in the dark. Sure, your message will hit something, but probably not the target you intended. But this is exactly what many contractors do. They create websites and ads, replete with a bullet list of services, which carry the emotional charge of a […]

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Should You Pay Review Sites Advertising Fees?

Should You Pay Review Sites Advertising Fees?

By on September 10, 2013 in Business Practices, Marketing with 7 Comments

Yelp. Angie’s List. Google. Review sites are a reality of doing business. They’re a vital portion of the local SEO process and they’re an important source of sales. Yet, at times, they can be very destructive to a business. Some sites, Yelp in particular, seem to aggressively filter out any positive review while placing malicious, […]

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Customer Service

Sherwin-Williams Takes Homeowner’s Pulse

Sherwin-Williams Takes Homeowner’s Pulse

By on April 7, 2014 in Customer Service with 4 Comments

What if you could know in advance what homeowners most wanted to hire you to paint for them? Would you plan your advertising program around it? Would you learn key design trends of those spaces to give yourself a leg up in an estimate? Thanks to Sherwin-Williams, paint contractors can have the inside scoop on […]

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How are you communicating with Customers?

How are you communicating with Customers?

By on March 19, 2014 in Customer Service with 4 Comments

It used to be a customer found us in the phone book, called and scheduled an appointment and from there on out everything was done verbally, whether in person or on the phones. These days, the availability of handheld technology has created an “on demand” type of mentality. We are all seemingly available 24/7 (I am not so sure that is a good thing!). How do we handle communication these days?

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Is Painting Like Leftovers in the Fridge?

Is Painting Like Leftovers in the Fridge?

Leftovers in the fridge are sometimes amongst the most coveted cuisine, especially when you are hungry and just need to eat. Cold pizza can be better than hot pizza. Same holds true for other delicacies. And here’s the large leap where I state that good contractors are to be coveted too. Residential repainting in particular […]

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Color Tips

Design What Matters

Design What Matters

By on August 3, 2014 in How we use Color. with 0 Comments

Not just another color virtualizer! Benjamin Moore has just released a new tool to help homeowners, designers  and contractors explore color palettes. I have used several and often struggled to crop areas, then pick colors from a huge palette. This one is a bit different, it asks several questions that may seem odd at first, […]

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Jackie Jordan Talks About Colormix™ 2015

Jackie Jordan Talks About Colormix™ 2015

By on June 13, 2014 in How we use Color. with 0 Comments

Come join me as I talk to Jackie Jordan about Colormix 2015, Optimistic Odyssey Jackie, congratulations on the release of Colormix™ 2015. The colors are just beautiful! As a Color Professional myself, I’ve been watching the teasers on Twitter and the behind the scenes snaps of the color forecasts all week and couldn’t wait to see […]

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How To Choose Color From a Photograph

How To Choose Color From a Photograph

By on May 21, 2014 in How we use Color. with 0 Comments

Want to choose color for your home using a photograph? Color inspiration can be found just about anywhere and photographs are one of the best sources.  Grab your camera, take a picture that inspires you and lets talk about it. At this point we’ve all seen them, thousands if not millions of pictures with those cute […]

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More from the team.....

The More Things Change…

By on April 22, 2013 in Random Thoughts with 27 Comments
The More Things Change…

The more the internet kind of stays the same… The good news is that it is only getting easier to publish a professional blog. If you have any kind of computer and a smartphone, you are half way there. It’s the other half that makes the difference between a blog with substance and one that […]

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Improve Your Portfolio: Create Simple Project Spotlights

By on March 3, 2012 in Marketing with 17 Comments
Improve Your Portfolio: Create Simple Project Spotlights

I often find that contractors use photos to showcase their work to potential clients. They have albums (either online or off) of project photos they’ve completed, and often have a “portfolio” button on their website that presents some of their best work to visitors. Even though these photos are stunning, they don’t even come close […]

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SHERWIN-WILLIAMS ANNOUNCES COLOR OF THE YEAR 2015

By on November 23, 2014 in Press Releases with 3 Comments
SHERWIN-WILLIAMS ANNOUNCES COLOR OF THE YEAR 2015

Coral Reef celebrates a time for renewal CLEVELAND (November 18, 2014) – Perfectly suited to celebrate a mid-decade year that’s poised for revitalization, Coral Reef (SW 6606) is Sherwin-Williams Color of the Year 2015. The uplifting hue is the perfect blend of pink, orange and red that can be used to liven up any space.   Pulled from the Sherwin-Williams […]

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