The Online Resource for the Painting Industry
Articles on the business side.
Social media marketing got you down? Save time and energy using a social media marketing dashboard. Does your social media marketing plan leave you exhausted and take too much time? All that liking, sharing, tweeting, pinning, and jumping from app to app leave you with little time for other tasks? By now we know that social […]
What’s a webmaster to do? There is a lot to keep track of these days if you are brave (or some may say ignorant) enough to create and maintain your own website. Recently there have been several security breaches in WordPress, I have a post in draft where I was going to address them recently. […]
If you are using the internet for marketing your painting company, plagiarism and copyright infringement is an issue you will inevitably face twice. Once when you are building your site to make sure you are not using copyrighted material. The second time is every day after that to make sure your unique content is not […]
The Questions You Must Discuss on Every Estimate Last year, we wrote an article about selling. Basically, it’s tough! For seasonal areas this time of year, everyone seems to be calling at the same time. When it gets busy, we can easily get caught up focusing on the work to be done. We forget that […]
Using Facebook To Build Your Business When I first joined Facebook three years ago, it was a means to managing a page for my business which I naively thought would be a source of loads of new business. When that didn’t happen I assumed it was because I didn’t have enough likes. The poor man’s […]
“Everything gets Measured” That was biggest takeaway from an Estimating course I took from Bob Cusumano last year. Measuring and Estimating was one thing my husband and I had always disagreed on. He could walk a job, know how long it would take and be able to say how much. Of course, he had been […]
The web is maybe the biggest tool and advantage we’ve ever been able to use as businessmen and women in the history of the world. Never before have we had the power to advertise to a market on a 24/7 365 basis with a minimal investment as often as we’d like. And while some might […]
Future Proof Your Painting Business Anyone that’s been in the painting business (or any service business for that matter) understands that there will typically be a lull in work around the wintertime. Weather conditions play a major role in the kind of work that contractors of any kind do, but especially painters in particular. Even […]
What are your business plans for 2013? The last few weeks have been tough; you have had to lay guys off because of the winter, you are struggling to fill up your board, you wonder if you will make it through the months ahead. Of course you will! This is because you are in the […]
Planning for next year… Now that your marketing plans for winter well under way and are better able to understand the size of the workforce that you can use in the next few months, it is time to start considering who should be on the team and who should be out the door. You have […]
You’ve Built Your Website, What Now? Building a website is an important first step to having your company discovered on the Internet. Once your website is built, you need to employ search engine optimization strategies (SEO) in order for your website to appear in Internet search results. The following article describes what SEO is and […]
If you want to grow your business, you can’t do it by yourself. You must have a team. When it comes to building a High Performance team, one that is coordinated and effective, performance management and reviews are paramount. Now is the time! Be open with your team about your goals. Tell your people, “with our […]
What is your Marketing Plan for the Winter? You can smell it in the evening air – summer is coming to a close. Soon, the days will shorten, leaves will turn, and painting contractors will be moving inside. Though it may feel early, now is the time to start planning for fall and winter. Making […]
On occasion, my company will be hired by a homeowner’s association or property management company to do some painting in common areas of a small community of townhomes. Many times, while doing this work, an individual home owner will ask us to do some small job for them, such as paint a door. These requests usually create a number […]
A How to Guide to Managing Your Reputation Online It can be difficult for smaller painting companies to compete online with the large companies. Many small painting companies struggle with getting potential customers aware that they even exist and is why it can be very beneficial for them to know some ways of getting […]
