The Online Resource for the Painting Industry
Articles on the business side.
A How to Guide to Managing Your Reputation Online It can be difficult for smaller painting companies to compete online with the large companies. Many small painting companies struggle with getting potential customers aware that they even exist and is why it can be very beneficial for them to know some ways of getting […]
Or is it? In a recent issue of the The Paint Contractor Magazine, I talked about the internet and the information we find, and our own online reputations. Here are a few excerpts: Fact vs Fiction? How do you know what is real information or just someone’s biased opinion? How do you determine the authenticity of […]
“Begin with the End in Mind” I think most business owners are familiar with this line, “Begin with the End in Mind” from Stephen Covey’s book, The 7 Habits of Highly Effective People. When we are just starting out in business, many of us only have a vague idea about where the “end” point will […]
I know, I know — you’re PAINTERS. Why should you waste your time doing your workers’ comp audit? Well, for starters, as business owners, I’m sure you all know not to blindly trust what anyone tells you. If you did, you wouldn’t have gotten where you are. So why should you trust an auditor? Don’t […]
Do I have to have Workers Compensation Insurance? If you have employees, yes. Some states require it as part of your license, so even if you are a sole proprietor, you may be required to have a policy and exempt yourself, sometimes for as little as $50 a year. Check here to see what is required […]
Selling is tough! Prospects are constantly beating us up. There’s always someone giving a cheaper estimate; often cheaper in every sense. But, our employees need to feed their families. The schedule needs to be filled. The economy is slow. We feel like our backs are between a rock and a hard place! Often, we take […]
Painting contractors frequently complain about customers who focus solely on price, rather than value. While it is easy to blame the customer, contractors are often the ones at fault. To put this in context, consider your own buying habits. Do you ever buy anything based on price? Do you ever shop around for the best deal on a spray rig, a […]
The 2012 U.S. Interior Paint Satisfaction study conducted by J.D. Power and Associates came out in April. Benjamin Moore ranked highest in customer satisfaction, Sherwin Williams was second and Behr third. While we salute the manufacturers who scored well, we also have to peel back the layers of this onion and see if it brings any […]
Do you want to get found on the Internet and increase your SEO using Business Listing Directories? Want a quick, easy, and FREE way to increase the chances of your company showing up on page 1 of an Internet search? Then start placing your company information on Internet Business Listing Directories. Increasing your chances of […]
Last week we announced we would do a Google Hangout and review a website, live, on air, with Darren Slaughter, Tess Wittler, Heidi Nyline and myself. Easier said than done, but we are ready to do it on Wednesday July 18th at 8 pm Eastern Time. We would like you to join us, and we need […]
Are you trying to be a paint contractor and website developer? Many of us wear several hats in our companies, trying to do every task, thinking we are saving time by spending precious hours on building websites, creating marketing campaigns, keeping up with Social Media, etc. We have discussed at length here on BP on […]
Note: This is Part 2 of a 2-part series focused on providing practical social media marketing tips and techniques to help painting contractors increase their online presence. In the last article, I noted that the place to start your online marketing efforts is actually with your website. This is also where your social media efforts […]
Note: This is Part 1 of a 2-part series focused on helping painting contractors increase their online presence by providing practical social media marketing tips and techniques. When a contractor (or any business for that matter) decides to get serious about online marketing and social media, they often are left scratching their head asking, “Where […]
Below are six practical steps we have found to be highly successful. Use the items below to create a plan for your team.Then stick to it for at least six months. If you like, Summit can help. After six months, our experience tells us you will have come a long way and you will want to keep going.
If your business was losing money, would you simply conclude that you need to raise prices and do so by some arbitrary amount? Or, would you sit down, analyze your finances, and determine a specific cause for the loss?
