The Online Resource for the Painting Industry
Tips on how to sell your company’s benefits.
I saw three absolutely great ads for painting yesterday from Seattle based, Shearer Painting. Do you know what I love about these ads? The price. One room for about $600. Proudly advertised boldly up front and center. I can only guess at how many paint contractors are seeing this ad and seething as they think […]
Part three is where compliance cost are over 10% and the lead test showed your project has lead based paint. A prime example of a job would be exterior painting.
We found from part one that if we would actually read the law, many of our projects would have low compliance cost. If the compliance cost were under 10% of the overall job price, maybe it was simply a better idea not to mention RRP at all. Part Two covers RRP projects that would exceed 10% […]
Interesting article by another of my favorite authors, Ivan Misner is the founder of BNI. Business networking is leveraging your business and personal connections to bring you a regular supply of new business. The concept sounds simple, doesn’t it? Don’t let that fool you, though. Because it involves relationship building, it can be a deceptively […]
Is the market place talking about you? While reading the great book, The Referral Engine by John Jantsch, also author of Duct Tape Marketing, John talks about putting yourself out there. He told a great story about Scott Ginsberg and his name tag. Scott’s story was a game changer for me. Then I heard Seth Godin’s quote he shared from […]
Selling Renovation, Repair and Painting (RRP) Rule projects can be a daunting task, especially if you’re competing against non-certified contractors. The non-certified firm can easily under cut your prices, since they have no additional compliance cost. On top of this, while you should be wooing your potential customer with your expertise, fantastic reputation and expressing […]
[adrotate banner=”58″] A favorite topic among painting contractors is marketing. It seems that every contractor wants to find the “magic bullet”–some dirt cheap way of generating leads consistently. There really isn’t such a method, but there are tons of ways to generate leads inexpensively. This article will examine two inexpensive, yet effective methods for marketing […]
Today’s pick is a blog by Heidi Nyline of Warline Painting. Recently Heidi took a lot of flack on an online painter’s forum for a recent blog, “Sending customers to the competition”. The opinions on both sides were pretty strong, the majority of those who responded agreed that we can’t always be everything to everybody. […]
“Nothing gets done, ‘till something gets sold” –Zig Ziglar Nothing is more accurate for your painting business (or any business) then the above quote. Problem is that many people have a problem with being or becoming a “salesperson”. They cringe and conjure up a mental image of a slimy used cars salesman. They figure that […]
