The Online Resource for the Painting Industry
Articles on the business side.
We all take our cars in to the mechanic for periodic checks, and as painting contractors you often offer home maintenance or warranty inspections to check that your customer’s home exterior is in good shape and that the coatings are wearing well. As a business owner, how often do you check up on how your […]
Have you had problems with disappearing reviews? You’re not alone. Sometimes this happens because Google has a very aggressive spam filter when it comes to reviews. However, there are things that you can do to keep your reviews as “Google friendly” as possible. 1. Avoid Reputation Management Companies Ironically, “reputation management companies” have a bad […]
Is it really possible to create systems for a Painting Company? This is a common topic in Painter’s Discussion Boards. Could you run it along the lines of a “franchise prototype” as described by Michael E. Berger in the The E-Myth Revisited? Most of us are proud trades people that produce amazing paint jobs. How […]
I’m booked solid for summer, I need to hire! It’s a typical cycle for most paint companies, the calls come in the spring, we get booked and the calls continue. What are the options? Turn down the work? Ask clients to schedule in the winter? Hire more painters? Where do I find painters? All three […]
It’s a daily occurrence all over this grand landscape of contracting. We run out and give away our time and experience for free hoping we will get a certain portion of the business. It’s one of the few professions where we give away our expertise doing free estimates
Today I’ll continue my series on Google+ Local by offering some tips for how you can go about optimizing your listing. After all, your listing isn’t going to do you much good if nobody else gets to see it! These 5 tips represent the basics of what you need to do if you want to […]
The good news: local search is an awesome tool for getting ranked and for promoting your business. The bad news: it creates real problems for people who service customers in their own home and who want to rank inside of their entire service area. However, those problems do not mean that you have to give […]
Nobody really likes to sell. If you’re like most people, you’d rather just get down to the business of painting your client’s house. There’s nothing less pleasurable than digging up leads. In an ideal world, a professional could hang out his shingle, be really good at what he does, and never lack for phone calls. […]
“As a Painting Contractor, Is the Customer Always Right?” The term the “customer is always right” was a slogan launched by the retail industry in the late 19th century. It’s intention was to make the customers “feel special.” I, like many others, have adopted this slogan into my business practices. But I must admit at times I […]
As a small business owner/ internet marketer you probably understand that ranking your website high in the major search engines can help you in gaining more leads, and selling more jobs. Measuring your search engine rankings and your SEO progress and results has become easier over the years thanks to the introduction of a variety […]
The internet is evolving to be more and more social, and as different social networks mature and grow in size, you have more and more opportunities to get your business out there. But in the painting industry, you have a relatively unique advantage – you’re situated in a highly-visual industry. Why not promote your business […]
Most contractors can agree that the best way to get new business is through referrals. In fact, I was recently at a contractor event where the speaker indicated that upwards of 70% of his company’s new business comes from referrals, and national statistics back up this statement. This is huge! There is nothing more invigorating […]
As more of us participate in Social Media, building Websites, creating accounts and generally moving online, there are bound to be perils. Hackers and Phishers proliferate the internet just waiting to find vulnerabilities. The internet is not going away, so what can you do to protect yourself? Practice Safe Internet Do not use the same […]
Something we have been talking about here at BP! Great article with more information at Hubspot. Are People Stealing Your Content? How (and When) to Fight Back from HubSpot All-in-one Marketing Software
Around the internet, there are many differing opinions about whether or not it is ok to just help yourself to any content you see on the internet. Its a bit of a polarizing discussion, where people are either very much against or very much in favor of what I guess we could call the concept of “open source content” that would be free for the taking.
