The Online Resource for the Painting Industry
Articles on the business side.
The do’s and don’ts of adding new service lines to your painting operation By Diane Walsh, VP of Market & Channel Development for Shurtape Technologies, LLC, makers of FrogTape® brand Painter’s Tape When considering adding any new service line to your operation, arm yourself with as much information as possible to help guide your strategy. […]
Running and scaling a painting business in 2020 means understanding and moving more and more towards digital marketing. When I first took over the digital marketing of my dad’s painting business, Picazzo Painting and Pressure Washing, he had been running that business off of nothing but referrals for over 20 years. Safe to say, he […]
Social media is an exciting place to get your message across to the right people and create a seamless engagement with them. According to Google search analytics, the term, “social media influencers” itself in 2017 was searched for more than 300%. This shows the popularity of influencers in social media marketing Dubai, and the entire […]
3D printing is still unknown to most people and sounds like a far-fetched reality or something magical. The benefits that 3D printing offers are unlimited. From medical to marketing, 3D printing is ruling every significant domain of our life. There is no doubt in the fact that 3D printing is the best technology that can […]
You don’t have to be a professional designer or web developer to design professional sites. With the help of ready-made templates, anyone with some idea of ux web design can build his own website. If you are still wondering how to get started, read on to know everything about designing a site using ready to […]
Creating quality, engaging content for one’s site is an investment. It requires time to research, write, and edit posts. The content itself does not usually generate income, but it helps increase traffic to one’s website where a product or service is usually sold. If the writer intends for the content to be viewed it also […]
There are two aspects to this argument — for one, there is the element of social proof, and people are more likely to trust a business that has 1,000 followers than one that has none, making perfect sense. But on the other hand, followers and likes can be bought, they are readily available and quite […]
It goes without a doubt that any business owner wants more clients, and it’s one of the most important aspects of a business. That’s why you want to develop website copy that is engaging and successful to help you get new clients – it’s one of the main tools at your disposal. The problem is […]
We follow trends in the paint industry, and it looks like some “Do it for Me” coming down the line. As much as we love a good filler or brush, we birddog what the industry is up to. Following press releases and media announcements in the home improvement world turns into a literal game of […]
Many social media apps, like Instagram, will market themselves by showing off the amazing reach that they have – and it truly is astounding. Your business post on Instagram could reach someone on the other side of the world in seconds, but, while this sounds great for online businesses, it’s not so useful for the […]
In today’s world, marketing has become synonymous with digital marketing. This is because channels like social media, blogs, emails, etc. are more prevalent than traditional channels like newspapers and radio. If you have been leveraging digital marketing for a while, then chances are, you already know about popular techniques like social media marketing, content marketing, […]
Small business owners have several ways to protect their financial position from loss, some of which are better understood than others. Insurance coverage, often in the form of liability insurance, and surety bonds are two of the most common types of protection small businesses may implement. While these terms are often used interchangeably, there are […]
There is nothing worse than a commercial painting project going sideways. Typically commercial projects are on the larger scale, so the money can be good but these jobs can go south if you’re not attentive and thorough. Here are 7 tips to make a commercial project successful and be profitable: 1. Bid the job with […]
When it comes to sales growth, the online presence and reputation of your business is tremendously important. Positive online reviews are nothing short of essential to your success as a business in today’s market. For the skeptics out there, the ten statistics listed below show just how significant online reviews can be: A business’s Star […]
The way building products manufacturers traditionally engaged with distributors and contractors has changed, and yesterday’s marketing strategies to connect with these audiences fails to work as well as it used to. In-person sales calls, lunch-and-learns, phone calls and routine training seminars were the primary ways manufacturers engaged with the distributor sector, built loyalty, shared new […]
