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Tag: marketing

There’s Never been a BETTER Time to Market a Painting Business

By on September 3, 2016 in Business Practices, What We Do with 6 Comments
There’s Never been a BETTER Time to Market a Painting Business

Never before has it been so easy for a painting contractor to connect with homeowners through social media and email marketing

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What’s the deal with Pay Per Lead?

By on March 27, 2016 in Marketing, Websites and SEO with 6 Comments
What’s the deal with Pay Per Lead?

Pay per lead has been around for years, but it’s exploded more recently with the development of Thumbtack and Home Advisor. I offer a pay per lead program that is a cost-effective solution if you want to generate new leads through a free website I build for your business. This way, you don’t spend thousands […]

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How can you create a painting newsletter customers actually read?

By on February 8, 2016 in Marketing, Social Media with 6 Comments
How can you create a painting newsletter customers actually read?

Did you know that companies using email to nurture leads generate 50% more high-quality leads? (source: Hubspot) Thus, if your painting business isn’t leveraging newsletters in your marketing strategy, you’re missing a quantifiable amount of revenue. DK Marketing Group has developed the following 6 keys to help ensure your newsletter program is successful: Develop Newsletter GoalsUsing a […]

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How To Get Leads: The Best & Worst Leads

By on June 16, 2015 in Marketing, Websites and SEO, What We Do with 9 Comments
How To Get Leads: The Best & Worst Leads

It’s Simple, You Either Buy Them or You Earn Them! Buying leads is quicker. Earning leads is longer. Which method is best and which is worse? If you stick around and read this article, you will benefit from my professional experience of helping local painters both buy and earn painting leads. Then you will be […]

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Top 5 Strategies for Succeeding on Houzz

By on June 17, 2014 in Social Media with 5 Comments
Top 5 Strategies for Succeeding on Houzz

Marketers pledge all the time about the importance of social media and how you should incorporate the use of it into your marketing campaign. There are a lot of markets where social channels are pretty easy to work with, but when it comes to the painting industry that’s not always true. It can be difficult […]

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How to Market Your Painting Business on Snapchat

By on May 25, 2014 in Social Media with 0 Comments
How to Market Your Painting Business on Snapchat

Are you using Snapchat to market your painting business yet? If the answer is no, you’re missing out big-time. Snapchat is taking hold of the mobile market. In 2013 one of the app’s co-founders Evan Spiegal reportedly turned down a $3 billion acquisition offer from Facebook. Surely, this highlights the confidence the young entrepreneur has […]

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Expand Your Social Presence by Sharing More Images

By on March 16, 2014 in Social Media with 8 Comments
Expand Your Social Presence by Sharing More Images

These days, businesses need to have a presence on social media if they wish to remain competitive over the long term. That’s because, according to recent research, 93 percent of marketers are leveraging communication tools to promote their businesses. Humans are very visual creatures. Our inclination toward the visual could explain why, for example, posts […]

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3 Things You Should Know about Lead Generation Services

3 Things You Should Know about Lead Generation Services

Nobody really likes to sell. If you’re like most people, you’d rather just get down to the business of painting your client’s house. There’s nothing less pleasurable than digging up leads. In an ideal world, a professional could hang out his shingle, be really good at what he does, and never lack for phone calls. […]

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The Danger with Referrals

By on June 3, 2013 in Marketing with 16 Comments
The Danger with Referrals

Most contractors can agree that the best way to get new business is through referrals. In fact, I was recently at a contractor event where the speaker indicated that upwards of 70% of his company’s new business comes from referrals, and national statistics back up this statement. This is huge! There is nothing more invigorating […]

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Mistakes You Can’t Afford to Make Online

By on January 31, 2013 in Marketing with 8 Comments
Mistakes You Can’t Afford to Make Online

The web is maybe the biggest tool and advantage we’ve ever been able to use as businessmen and women in the history of the world. Never before have we had the power to advertise to a market on a 24/7 365 basis with a minimal investment as often as we’d like. And while some might […]

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Planting The Seeds For Spring

By on December 3, 2012 in Websites and SEO with 1 Comment
Planting The Seeds For Spring

Future Proof Your Painting Business Anyone that’s been in the painting business (or any service business for that matter) understands that there will typically be a lull in work around the wintertime. Weather conditions play a major role in the kind of work that contractors of any kind do, but especially painters in particular. Even […]

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SEO for your website. What is it? I’m a painter, why do I need it?

By on October 9, 2012 in Websites and SEO with 5 Comments
SEO for your website.  What is it?  I’m a painter, why do I need it?

You’ve Built Your Website, What Now? Building a website is an important first step to having your company discovered on the Internet.  Once your website is built, you need to employ search engine optimization strategies (SEO) in order for your website to appear in Internet search results.  The following article describes what SEO is and […]

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Now is the Time for Fall and Winter Marketing Plans

By on August 30, 2012 in Marketing with 9 Comments
Now is the Time for Fall and Winter Marketing Plans

What is your Marketing Plan for the Winter? You can smell it in the evening air – summer is coming to a close. Soon, the days will shorten, leaves will turn, and painting contractors will be moving inside. Though it may feel early, now is the time to start planning for fall and winter. Making […]

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Can Hiring a Marketing Consultant Help my Business?

By on April 19, 2012 in Marketing with 16 Comments
Can Hiring a Marketing Consultant Help my Business?

 Yes it can! Are you short on time but full of marketing ideas for your painting business?   Maybe outsourcing your marketing plan to a consultant is just the boost your company needs to grow its presence online and within the community.  We can quickly implement the necessary strategies that will boost awareness of your company […]

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Rolling Toward Success

By on April 17, 2012 in Marketing with 9 Comments
Rolling Toward Success

How does a busy, driven, type A painting contractor and an equally driven, type A marketing consultant work together to develop and implement a marketing plan that works?

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