The Online Resource for the Painting Industry
Nobody really likes to sell. If you’re like most people, you’d rather just get down to the business of painting your client’s house. There’s nothing less pleasurable than digging up leads. In an ideal world, a professional could hang out his shingle, be really good at what he does, and never lack for phone calls. […]
“As a Painting Contractor, Is the Customer Always Right?” The term the “customer is always right” was a slogan launched by the retail industry in the late 19th century. It’s intention was to make the customers “feel special.” I, like many others, have adopted this slogan into my business practices. But I must admit at times I […]
As a small business owner/ internet marketer you probably understand that ranking your website high in the major search engines can help you in gaining more leads, and selling more jobs. Measuring your search engine rankings and your SEO progress and results has become easier over the years thanks to the introduction of a variety […]
Behr announces Marquee, a new line of paint for contractors: “The MARQUEE product is our most premier paint that delivers best-in-class performance and the ultimate in dirt resistance, ensuring exterior surfaces look freshly painted longer with reduced fade,” said Colin Jaffe, senior vice president of operations for professional products and services at Behr. “MARQUEE paint […]
The internet is evolving to be more and more social, and as different social networks mature and grow in size, you have more and more opportunities to get your business out there. But in the painting industry, you have a relatively unique advantage – you’re situated in a highly-visual industry. Why not promote your business […]
Most contractors can agree that the best way to get new business is through referrals. In fact, I was recently at a contractor event where the speaker indicated that upwards of 70% of his company’s new business comes from referrals, and national statistics back up this statement. This is huge! There is nothing more invigorating […]
Do you use an Erecta Rack? Fill out the review form and tell us what you think! See more on Dean’s thoughts here! An interview with the owner. You can find out more on them here, and what they have to say in the UK about Erecta Rack!
The tag line I use on all my marketing is “We’re Not Your Typical Painters. We’re Better.” It’s short. It’s effective. And it’s a great conversation starter. But you know what? I hate it. It means I am part of an industry where typical generally translates to “lousy”. And I don’t like that. I would […]
We want to hear from you! Have you tried the Sherwin Williams Interior Emerald? Leave a review below. For more information, see Tommy’s Review
Social media marketing got you down? Save time and energy using a social media marketing dashboard. Does your social media marketing plan leave you exhausted and take too much time? All that liking, sharing, tweeting, pinning, and jumping from app to app leave you with little time for other tasks? By now we know that social […]
If you are using the internet for marketing your painting company, plagiarism and copyright infringement is an issue you will inevitably face twice. Once when you are building your site to make sure you are not using copyrighted material. The second time is every day after that to make sure your unique content is not […]
The Questions You Must Discuss on Every Estimate Last year, we wrote an article about selling. Basically, it’s tough! For seasonal areas this time of year, everyone seems to be calling at the same time. When it gets busy, we can easily get caught up focusing on the work to be done. We forget that […]
Using Facebook To Build Your Business When I first joined Facebook three years ago, it was a means to managing a page for my business which I naively thought would be a source of loads of new business. When that didn’t happen I assumed it was because I didn’t have enough likes. The poor man’s […]
With the push for more health and safety I have conceded to wearing painters gloves…. Having tried many different types and brands I have settled on Axus Decor Painters gloves! I have large hands and they fit nicely, and as quickly as they go on they come off, are not sticky and allow me to […]
The web is maybe the biggest tool and advantage we’ve ever been able to use as businessmen and women in the history of the world. Never before have we had the power to advertise to a market on a 24/7 365 basis with a minimal investment as often as we’d like. And while some might […]
