Thursday, November 21, 2024
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Price and Value with Dana Autenrieth of Benjamin Moore

I am pleased to launch the Blogging Painters Open Mike series with a portion of a recent interview I conducted with Dana Autenrieth of Benjamin Moore. Dana works in a leadership role in the Residential Contractor Segment of Benjamin Moore. Therefore, he has an interest in understanding the issues that are on the minds of paint contractors and clarifying misperceptions between contractors and the manufacturer side of the supply chain in our industry.

Content as Commodity.

One thing you should know about blogging is a little bit about creating interesting and at least reasonably well-written content. Most would agree that to use a blog platform at any kind of a high level would imply that you have to at some point hit a minimum standard and quantity of organic content. Even if by accident, it should happen somewhere along the way.

The Doors of Perception

This month my blog culminated a Blog Shootout for contractors. It was a month long event that was well sponsored by four manufacturers and attracted a small but pleasing variety of writers, from new blogs to some extremely polished and well promoted blogs. The event was interesting and exciting, as it was nice to see […]

Ten Tips for Product Review Blogging

Blogging about tools and products (reviews) are one of the more interesting and popular topics for contractors who blog, for obvious reasons. Here are some tips for writing effective product reviews for your blog: 1. Post Title: Be sure to include the name/model of the tool in the blog post title so that it can […]

Graco ProShot, on Further Review

Here is some new footage I shot this morning on the Graco ProShot. The intent is to help contractors determine where and how they would use the tool, by showing situations where we use the tool most effectively. I have reviewed the original 2000 psi ProShot as well as the Fine Finish Unit for publication in […]

Blogging for Paint Contractors

For at least a couple of years, I was a skeptical spectator of social media and blogging. I thought these types of media were just bells and whistles, free attempts by contractors to avoid traditional methods of marketing their businesses. Then, last November, that changed for me. I decided that I needed an effective way […]